Course Title: Develop self as designer

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: SOSK5144C

Course Title: Develop self as designer

School: 320T Design (TAFE)

Campus: Brunswick Campus

Program: C5069 - Diploma of Arts (Graphic Arts)

Course Contact : Annette Cook

Course Contact Phone: +61 3 99259438

Course Contact Email:Annette.cook@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This is a professional practice course which covers the development of technical and conceptual skills required to work as a practising designer. It also deals with communicating effectively and working strategically to achieve planned outcomes as a designer.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDSP02A Develop self as designer

Element:

Acquire and develop technical skills

Performance Criteria:

1.1 Plan strategies to ensure the development of appropriate technical skills in design practice
1.2 Plan and use opportunities to develop and assess technical skills
1.3 Identify and use practice, feedback, discussion and evaluation opportunities to continuously improve technical skills
1.4 Test the capabilities of materials, tools and equipment to develop technical skills
1.5 Identify and use relevant journals, magazines, catalogues and other media to stimulate technical and professional development

Element:

Develop conceptual skills and ideas

Performance Criteria:

2.1 Discuss ideas with others and apply knowledge gained to inform own practice
2.2 Use work practice to gain experience in a range of genres and interpretations
2.3 Study the work of others to stimulate conceptual and technical skills development
2.4 Identify and use a range of opportunities to develop own practice and keep informed about current design practice

Element:

Develop own voice

Performance Criteria:

3.1 Explore and experiment with new ideas in making and/or interpreting work
3.2 Explore and use technology where appropriate to expand own practice
3.3 Demonstrate own voice through design project realisation

Element:

Evaluate own work

Performance Criteria:

4.1 Seek and apply constructive criticism from others to improve own work
4.2 Evaluate own work against planned strategy for own practice
4.3 Evaluate own work in the context of work by others in order to extend own practice
4.4 Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcomes

Element:

Research work opportunities


Learning Outcomes


1 Acquire and develop technical skills
2 Develop conceptual skills and ideas
3 Develop own voice
4 Evaluate own work
5 Research work opportunities


Details of Learning Activities

On your timetable, this competency, in conjunction with VBS750 (Finished art level 3), ICPPP21CA (Produce a typographic image), ICPPP21DA (Compose and evaluate typography), ICPPP52BA (Output images to film and paper) and VBS749 (Finished art level 2) will be referred to as Finished Art & Typography.
This is a professional practice unit which describes development of technical and conceptual skills required to work as a practising designer. It also deals with communicating effectively and working strategically to achieve planned outcomes as a designer. This work would usually be carried out under limited supervision.

Activities could include:
• Research
• Computer based research
• Computer based design
• Industry driven briefs
• Exhibition project management
• Presentations


Teaching Schedule

WEEKCLASS CONTENTPERF CRITERIA
sem 1  
1 Orientation Week 
2 Sessions A & B - Music Festival
Session D - RACV brochure & form
Session C - Class exercises – Photoshop
Session E - Workshop
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
3 Sessions A & B - Music Festival
Session D - RACV brochure & form
Session C - Class exercises – Photoshop
Session E - Workshop
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
4 Sessions A & B - Music Festival
Session D - RACV brochure & form
Session C - Class exercises – Photoshop
Session E - Workshop
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
5 Sessions A & B - Music Festival
Session D - RACV brochure & form
Session C - Class exercises – Photoshop
Session E - Workshop
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
6 Sessions A & B & D- Music Festival
RACV brochure & form DUE
Session C – Feature Article and Illustration
Session E - Workshop
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
7 Sessions A, B & D- Music Festival
Session C – Feature Article and Illustration
Feature Illustration Presentation
Session E - Workshop
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
8 Sessions A, B & D Beer packaging
Music Festival DUE + presentation
Session C – Feature Article and Illustration
Session E - Workshop
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
9 Sessions A, B & D Beer packaging
Session C – Feature Article and Illustration + Book Cover
Feature Illustration DUE
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
10 Sessions A, B & D Beer packaging
Session C – Book Cover
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
11 Sessions A, B & D Beer packaging
Session C – Book Cover
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
12 Sessions A, B & D Beer packaging
Session C – Book Cover
Book Cover Presentation
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
13 Sessions A & B & D Corporate ID - Logo, Style Manual, Stationery
Session C – Book Cover + Photo retouching
Beer packaging DUE + presentation
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
14 Sessions A & B & D Corporate ID - Logo, Style Manual, Stationery
Session C – Book Cover + Photo retouching
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
15 Sessions A & B & D Corporate ID - Logo, Style Manual, Stationery + Intro to Annual Report
Session C – Book Cover + Photo retouching
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
16 Sessions A & B & D Corporate ID - Logo, Style Manual, Stationery + Annual Report
Session C – Book Cover
 VBS749 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
17 Folio week
Master logo & stationery DUE + presentation
Book Cover DUE
 CUVDSP02A (Elements 3, 4)
18 Tutorial Week - International Students 
sem 2  
1 Sessions A & B & D Corporate ID - Annual Report
Session C - Fashion Brief
Style Manual DUE
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
2 Sessions A & B & D Corporate ID - Annual Report
Session C - Fashion Brief
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
3 Sessions A & B & D Corporate ID - Annual Report
Session C - Fashion Brief
Fashion Brief Presentation
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
4Sessions A & B & D Corporate ID - Annual Report
Session C - Fashion Brief
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
5 Sessions A & B & D Corporate ID - Annual Report
Session C - Fashion Brief
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
6 Sessions A & B & D Paper Sampler
Session C - Fashion Brief
Annual Report DUE
Digital presentation of Style Manual and Annual Report
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
7 Sessions A & B & D Paper Sampler
Session C - Fashion Brief
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
8 Sessions A & B & D Paper Sampler
Session C - Fashion Brief
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)
9 Sessions A & B & D Paper Sampler
Session C - Fashion Brief
Fashion Brief DUE
Paper Sampler DUE
 VBS750 (Elements 1, 2, 3, 4, 5, 6, 7), ICPPP21CA (Elements 1, 2, 3, 4), ICPPP21DA (Elements 1, 2, 3, 4), ICPPP52BA (Elements 1, 2), CUVDSP02A (Elements 1, 2, 3, 4)


Learning Resources

Prescribed Texts


References

TBC


Other Resources


Overview of Assessment

The assessment will be as follows:
- Research projects
- Practical projects
- Presentations

Students will be tutored with a verbal and/or written evaluation of their progress, within class time and upon the submission of each project.

A final assessment of Competency Achieved or Not Yet Competent will be given at the end of the course when students will submit all completed work. A graded assessment will also occur for this course.

To be deemed competent students must demonstrate competence in all Learning Elements and related Performance Criteria.

This course is co-assessed with MANU 5733 Produce a typographic image, MANU 5734 Compose & evaluate typography, MANU 5735 Output images to film and paper, GRAP 9399 Finished Art 2, GRAP 9400 Finished Art 3.


Assessment Tasks

Music Festival Promotion (Sessions B & C)
RACV Brochure (Session D)
Feature Illustration (Session A)
Beer Packaging (Sessions B, C & D)
Book Cover (Session A)
Corporate ID, Logo, Style Manual, Stationary (Sessions B, C & D)
Fashion Brief (Session A)
Annual Report (Sessions B, C & D)
Paper Sampler (Sessions B, C & D)
Professional development research
Employment preparation
• Most briefs are evenly weighted and the marks will be averaged out at the completion of the unit.


Assessment Matrix

Marks Recorded
HD High Distinction = 80-100%
DI Distinction = 70 -79%
CR Credit = 60 - 69%
PA Pass (Higher Grade Available) = 50 -59%
PX Pass (No Higher Grade Available) -
NN Fail = 0 - 49%
NYC (not yet competent)
CA (competency achieved)

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Late submissions and single item extensions
In all courses marks are deducted for late submission unless Special Consideration or an Application for Extension is sought. If a student feels they may miss a deadline for a single item submission they may negotiate an extension with their teacher. They must negotiate the extension by the due date of submission. They must complete the Application for Extension form available for the Administration Office on level 3 B515. (This does not apply where there are a number of missed submissions due to general difficulties – see Special Consideration).

Cover Sheet for Submissions
All students must complete a submission cover sheet for ever piece of submitted work. This signed sheet acknowledges they are aware of the plagiarism implications noted below.

Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.

Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse to assess the work on the basis of authentication issues.

Course guide is subject to change in relation to project variations.

Course Overview: Access Course Overview