Course Title: TCF Product Development

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: BUSM5586L

Course Title: TCF Product Development

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5112 - Diploma of Textiles Clothing and Footwear

Course Contact : Robyn Lyons

Course Contact Phone: +61 3 9925 9118

Course Contact Email:robyn.lyons@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ms Kelly Pascoe
+(61 3) 9925 9177
kelly.pascoe@rmit.edu.au

Location
Building: 511
Level: 1
Room: 8

Nominal Hours: 150

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

To provide learners with skills and knowledge to:

• Develop product to specific requirements
• Identify the target market/client and develop appropriate promotional strategies and associated costs in relation to product release
• Interpret fashion trends within the identified market place
• Develop methods to evaluate the scope and limitations that should be considered when designing a range of garments for specific themes and market levels
• Specify the product components and associated costs, ensuring suitability to end use
• Establish and maintain a functional and effective working team, committed to producing quality outcomes and meeting specific deadlines
• Present the project to an industry panel.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSATEC501A Manage document design and production within the enterprise

Element:

BSATEC501/01 Identify enterprise requirements for document design/production

Performance Criteria:

Enterprise requirements for information entry, storage, output, and quality of document design/production are identified
· Enterprise costs for document design/production are accurately estimated
· Hardware and software appropriate for information and presentation requirements are identified and recommended

Element:

BSATEC501/02 Manage allocation of document design/production tasks

Performance Criteria:

Document design/production tasks are allocated to the team
· Standards for document design/production are set and maintained
· Document design/production training needs of the team are identified
· Feedback is provided to team members about standards of document design/production

National Element Code & Title:

LMTPDCL05A Dev/Present Des Concpt/s Wthn Specfd Gdlns 01/5

Element:

LMTPDCL05A/01 Research fashion and garment

Performance Criteria:

· Fashion and garment trends are researched and relevant information relating to the design project is obtained, including availability of materials
· Ideas are contributed and discussed by team members to enhance the success of the project

Element:

LMTPDCL05A/02 Generate and select initial concepts in consultation with others

Performance Criteria:

· Concepts are developed to identify the range of possibilities
· A range of story board themes are prepared related to fabrics and colours
· Ideas are discussed and modified in consultation with other design team members
· Appropriate concepts are selected for development in consultation with design team

Element:

LMTPDCL05A/03 Develop design concepts and details in consultation with others

Performance Criteria:

· Appropriate styles and trims/accessories are identified
· Production feasibility is researched and confirmed
· Artwork/drawings/specifications are prepared in the appropriate format, including any additional documentation required
· Design concepts are presented in accordance with agreed presentation strategy

Element:

LMTPDCL05A/04 Cost range/garment in conjunction with production area

Performance Criteria:

· All items and resources required for the range/garment are checked and confirmed
· Accumulated time is calculated or taken from the bill of labour and multiplied by standard cost to ascertain labour cost
· Material costs are obtained from relevant sources and compared, where necessary
· Total garment/range costs are calculated, which include labour, material and overhead costs
· Amendments or modifications are negotiated and agreed when required to ensure garment/range is within budget

Element:

LMTPDCL05A/05 Maintain records

Performance Criteria:

· Records are maintained and reports prepared, where necessary, in accordance with enterprise procedures

National Element Code & Title:

LMTPDHL04A Contr to the Dev of Products or Processes 01/4

Element:

LMTPDHL04A/01 Interpret provisional specifications

Performance Criteria:

· Provisional specifications are identified
· Specifications are interpreted, in consultation with others, where required

Element:

LMTPDHL04A/02 Participate in feasibility studies

Performance Criteria:

· Requirements for feasibility study are identified, in conjunction with others, as required
· Assistance is provided in studies to assess feasibility of design/development through sampling, trial run production, consideration of machine/equipment capabilities, availability of resources, required quality and cost

Element:

LMTPDHL04A/03 Assist in developing/engineering product

Performance Criteria:

· Product or process specifications are interpreted and/or preliminary specifications are developed from feasibility study
· Specifications are used to develop or engineer the product
· Raw materials are checked or selected to meet requirements
· Machine/equipment or skill availability are determined against requirements

Element:

LMTPDHL04A/04 Conduct trials

Performance Criteria:

· Requirements for trial are confirmed and clarified, where necessary, to establish procedures/parameters
· Organisation and liaison with production area occurs, where required
· Trials are assessed in accordance with the established procedures

Element:

LMTPDHL04A/05 Analyse and interpret results

Performance Criteria:

· Results of the trials are analysed to determine performance and acceptability for production
· Analysis is interpreted to determine performance and acceptability for production

Element:

LMTPDHL04A/06 Report results and maintain records

Performance Criteria:

· Reports are prepared in accordance with enterprise procedures and requirements
· Records are maintained, where required, in accordance with enterprise procedures

National Element Code & Title:

LMTPRGN14A Provide Global Operations Support 01/3

Element:

LMTPRGN14A/01 Identify requirements for efficient global production/marketing

Performance Criteria:

· Information on global markets and/or global production operations is gathered and analysed in accordance with workplace procedures
· Sourcing of equipment, materials and staffing are investigated in consultation with overseas contacts
· Quality standards and safe work practices are checked to ensure compliance
· Recommendations are made on production/marketing requirements in accordance with enterprise procedures
· Machine operations, staff and production processes needed for off-shore operations are organised on collaboration with overseas contacts to meet production requirements

Element:

LMTPRGN14A/02 Implement requirements for efficient global production

Performance Criteria:

· Requirements for efficient global production are identified and specified in collaboration with Australian and overseas contacts
· Specifications for global production are implemented in accordance with enterprise procedures

Element:

LMTPRGN14A/03 Monitor global production operations

Performance Criteria:

· Compliance of global production operations with specified requirements is checked in collaboration with overseas contacts
· Non-compliance is identified, reported or recorded and investigated to determine causes

Element:

LMTPRGN14A/04 Assist in the implementation of improvements to global production operations

Performance Criteria:

· Opportunities for corrective or preventative action to improve global production are identified using outcomes of monitoring activity or feedback from overseas production staff
· Corrective or preventative action is recommended and implemented where appropriate
· Changes are communicated to relevant personnel in a logical and easily understood manner
· Changes are monitored to confirm improvement to production efficiency

Element:

LMTPRGN14A/05 Interpret global marketing data

Performance Criteria:

· Outcomes of research and analysis of global marketing data is interpreted and recommendations are made on global marketing opportunities and strategies
· Reports on marketing opportunities and strategies are prepared and presented to relevant persons in the enterprise

Element:

LMTPRGN14A/06 Assist in the implementation of improvements to global marketing operations

Performance Criteria:

· Assistance is provided to marketing managers in Australia and overseas in the implementation of enterprise global marketing strategies and policies
· Feedback on marketing performance is reviewed in accordance with enterprise procedures
· Opportunities for improvements in global marketing strategies are identified in collaboration with others and recommendations made to relevant enterprise personnel
· Approved improvements to global marketing strategies are implemented in accordance with enterprise requirements

Element:

LMTPRGN14A/07 Maintain records

Performance Criteria:

· Global production/marketing coordination and monitoring records are maintained and reports prepared, where necessary, in accordance with enterprise procedures

National Element Code & Title:

LMTSMGN01A Develop and implement a sales and marketing strategy

Element:

LMTSMGN01A/01 Analyse business goals and market trends

Performance Criteria:

· Business goals and objectives are defined and analysed to assist the formulation of a marketing plan
· Market trends are researched and issues related to the enterprise are analysed

Element:

LMTSMGN01A/02 Establish strategic directions

Performance Criteria:

· Directions for marketing are assessed in line with the aims of the business plan, customer requirements, market position, objectives, opportunities and resources of the business
· Sales and marketing strategies are identified and prioritised in order to optimise sales and profit

Element:

LMTSMGN01A/03 Develop a sales or marketing plan

Performance Criteria:

· Business resources and appropriate personnel are identified and utilised to optimise effectiveness of the marketing plan
· Liaison occurs with all relevant personnel, including external specialist advice where applicable
· Marketing strategy is developed which reflects overall directions/parameters relating to the company business plan, identified long and short term objectives and budget for marketing

Element:

LMTSMGN01A/04 Implement and monitor sales or marketing plan

Performance Criteria:

· Monitoring procedures are established
· Financial data is measured and monitored against objectives to ensure progress toward target is achieved
· Implementation of the plan is monitored to establish overall performance

Element:

LMTSMGN01A/05 Conduct plan review

Performance Criteria:

· Review of the sales or marketing plan is conducted and the results assessed
· Marketing plan is modified, as necessary, to reflect the dynamics of the market place
· Reporting of review outcomes is assessed in accordance with enterprise procedures

Element:

LMTSMGN01A/06 Maintain records

Performance Criteria:

· Records of sales and marketing planning activities are maintained and reports prepared, where necessary, in accordance with enterprise procedures
· Presentations on sales and marketing plan are made at management meetings in accordance with workplace procedures

National Element Code & Title:

RUAAG5203BMA Develop a Business Plan 01/6

Element:

RUAAG5203BMA/01 Specify business objectives and targets

Performance Criteria:

· Explicit short and medium-term objectives and targets which reflect the owners preferences for feasible enterprise performance and development.
· These objectives to be consistent with the overall purposes of the business (as identified in the strategic plan) are prepared in a form that enables progress towards them to be observed and measured.

Element:

RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period

Performance Criteria:

· Information on past receipts and payments are obtained from previous records, compared with current price and cost trends and compiled in a form that enables projections of future receipts and expenditure to be made.
· An appropriate planning period is selected which takes account of physical production cycles and financial reporting requirements.
· Planners are prepared to determine receipts and payments for the period using most likely production levels, prices and costs.
· Taxation commitments are determined and analysed to minimise the tax paid and to maximise business stability and profit after tax.
· Most likely cash flow budget is prepared and analysed to determine the impacts of varying the timing of receipts and expenditure on net cash flow performance.
· Peak debt is determined and compared with available working capital and adjustments made as required to ensure continuing liquidity throughout the planning period
· Periods of cash surplus are identified and uses of these surpluses examined
· Cash flow budget is tested under various yield, cost and price assumptions

Element:

RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance

Performance Criteria:

· Partial budgets are prepared for various feasible alternatives to test their impacts on business performance.
· Non-financial factors affecting decisions on alternatives are identified and assessed in combination with partial budget results.

Element:

RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets

Performance Criteria:

· Trial profit and loss and balance sheets are prepared for the budget period following accepted accounting conventions, to test profitability and growth potential.

Element:

RUAAG5203BMA/05 Identify and plan appropriate risk management strategies

Performance Criteria:

· Sources and types of risks are identified and the probability of their occurrence and consequences assessed.
· Alternative management strategies for production, market and financial risks are identified, assessed and applied as required.
· Compulsory formal insurance is arranged as required for third party insurance on motor vehicles, workers compensation and occupational superannuation.
· The need for personal accident and sickness insurance, personal superannuation and public risk insurance is assessed and effected as required.
· The need for formal insurance cover on assets is assessed and insurance is taken out if risk of loss cannot be reduced to an acceptable level by effecting protection through management practices.

Element:

RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period

Performance Criteria:

· Services relevant to the development of plans for the conservation of natural resource are identified and used.
· Possible new improvements and developments are identified and analysed to determine the additional improvements required.
· Plans for future improvements are prepared, costed project by project, and an implementation schedule is prepared.

Element:

RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation

Performance Criteria:

· Information is obtained from appropriate sources on the general legal principles underlying contracts and on specific legal aspects of particular contracts as required

Learning Outcomes


Refer other sections of guide.


Details of Learning Activities

PLANNED LEARNING EXPERIENCES

Underpinning skills and knowledge delivered in lectures/tutorials:

• Practical workshops in the development of specific product
• Weekly workshops with support mentoring to ensure all weekly project requirements are met and project outcomes achieved.
• Industry visits (when possible) to companies involved in product development, garment production and retail outlets
• Industry-based presentations related to product development and garment engineering
• Conduct market research to specific product brief
• Engage in reflective practice through planned group assessment and feedback.


Teaching Schedule

Week 0: 
Project Week
(Refer to Project Week Hand out)
ANTA lab building 515

Week 1:
Field Work Conduct Survey
No Formal Classes all week

Week 2:
• Introduction to Product Development
• Assessments overview
• Strategic Product Planning
• 10am Wool Mark
Trend/Colour Forecasts, 10am – 11am (TBC)

• 1-2.30pm Gantt chart Overview
• Guest Speaker LG

Week 3:

• Trend Forecasting consistent with survey result(s) and Brand Position
• Generic Competitor Analysis
10-11am
Forecasting Presentation

Week 4:  Melbourne Fashion Week - Student involvement

Week 5:
• Colour Management
• Brand Signature Recognition (Colour)
• Core and Accent Colour Recognition
• Colour management across Categories and Assortment
Team Leader meeting RL CC EP


Week 6:
• Fabrication and sourcing consistent to retail strategy pricing
• Product Accessories/trims applications

Week 7:

• Range Development Part I (Vision)
• Range Development Part 11 (Assortment plan or category plan as required by Industrial Brief)
• Team Leaders Meeting 9.30-10 am
NGV, (National Gallery of Victoria)
Show- Everlasting
All students to Attend.

Week 8:

SWOT Analysis Overview 1- EP
Group meetings regarding Product Development

Week 9:

SWOT Analysis overview 2-EP
• Customize to industry partner
Group meetings

Week 10:

Branding in the 21st Century
External speaker (TBC)
Group meetings regarding Product Development

Week 11:

Financial Computations 1.
External Speaker TBA
• Cash Flow
• Profit & Loss
• Projections
• Margin Analysis
Overview Financial Implications 2.

Week 12:

Financial Computations 2.
• Cash Flow
• Profit & Loss
• Projections
• Margin Analysis
Team Leaders Meeting

Week 13:

• Production Planning 1.
• Specifications
• Quality Control
External Speaker TBA
Review: YEP Assessments and YEP Launch

Week 14:

• Production Planning 2.
• Specifications

Week 15:

Range Review
• Costing the Range
• Styling for Visual impact
• Styling for ambience
Team Leaders Meeting

Week 16:

Group Presentation Strategies (informal, in groups)

Present the Range to Industry

Week 17:

Range Revision 1.
Assortment Plan Confirmation
Colour and fabrication Confirmation
Team Leaders Meeting

Week 18:

Range Revision 2.
The Role of Accessories
External Speaker (TBC)
Team Leaders Meeting

Week 19:  Exam Revision. Team Leaders Meeting

Week 20:  Product Development Exam

Week 21:  Presentation and Assessment Preparations.  Overview of first document draft (RMIT specific)

Team Leaders Meeting
• Launch matters
• Presentation strategies
• IT resolved

Week 22:  Final Presentations – preparations and draft submission

Week 23:  Final Presentations

Week 24:  Launch Planning

Week 25:  Product Launch

Week 26:  Assessment week – Yep Project

Week 27:  Assessment week – Yep Project




















Learning Resources

Prescribed Texts


References


Other Resources

Essential Learning Resources:

• Brown, Patty and Rice, Janet Ready-to-Wear Apparel Analysis
• Bohdanowicz, Janet and Clamp, Liz Fashion Marketing
• Giolle, Debbie and Berk, Beverley Fashion Production Terms
• Goschie Sawn Fashion Direction and Co-ordination
• McJimsey, H T Art and Fashion System
• Fernon, Pat Figure Analysis (TAFE NSW)
• Spooner, Carmel Fashion by Design
• Aldrich, Winfred Fabric Form & Flat Pattern Cutting (Blackwell Science)
• Miriam Kuna Australian Fashion – Starting Your Own Boutique (TAFE Publications)
• Stecker, Pamela The Fashion Design Manual

Video Resources
• Creating a Corporate Image, Video Education Australia
• Mambo – Wearing the Image, Video Education Australia
• Designing a Product, Video Classroom
• Logos and Labels, Video Classroom


Overview of Assessment

Learners will complete a range of assessment tasks:

• Group Assessment
• Individual Section Report
• Individual Progressive Assessment
• Final Group Presentation & Report
• Examination

Assessment timeline: Progressive assessments


Assessment Tasks

ASSESSMENT TASKS

Learners need to demonstrate by means of a range of assessment tasks:

• Group Assessment (30%)

• Individual Section Report (20%)

• Final Group Presentation & Report (30%)

• Examination (20%)

• Assessment timeline: Progressive assessments

• Learners can make a claim for Approved Prior Learning on entry to the course

• Criteria for your results: HD (high distinction – indicative score 80-100%) or DI (distinction – indicative score 70-79%) or CR (credit – indicative score 60-69%) or PA (pass – indicative score 50-59%) or NN (fail – indicative score 0-49%).

• Negotiation to vary assessment methods may be made in special circumstances. This is subject to the discretion of the trainer after consideration of the learner’s request and is done on a needs basis.


Assessment Matrix

Not Applicable

Course Overview: Access Course Overview