Course Title: Market Project Development

Part A: Course Overview

Program: C5129

Course Title: Market Project Development

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG7201L	City Campus	TAFE	650T TAFE Business	Face-to-Face or Workplace

Course Contact: Emma Rogers

Course Contact Phone: +61 3 9925 5473

Course Contact Email: emma.rogers@rmit.edu.au

Course Description

The course aims to provide students with an opportunity to demonstrate their skills in putting marketing theory into practice, and undertake the practical challenges of formulating a marketing programme in response to a marketing problem

The marketing challenge is a real-world marketing problem for a real world client.

Pre-requisite Courses and Assumed Knowledge and Capabilities

The Marketing Concept – MKTG 7204L
Business Analysis Methods – MKTG 9207L

National Competency Codes and Titles

National Element Code & Title:	BSBMKG504A Implement a marketing solution
Elements:	Evaluate and Improve Marketing Performance
	Implement marketing Strategies
	Monitor Marketing Strategies

Learning Outcomes

The Marketing Development Project is essentially a student driven course where you will be required to take a client brief and work in your groups to research the problem and design and plan a solution.

A major outcome of the course will be a live presentation and a detailed report to the client.

Students will:
Accept a client brief
Collect, analyse, and organise information
Communicate ideas and information
Plan and organise activities
Work with teams and others
Use mathematical ideas and techniques
Solve problems
Use technology
Present to client and report

Overview of Assessment

Students are required to work in groups of 3 or 4 on a live project (i.e. working on a marketing problem that an organisation is currently facing that required research and the implementation of a solution). Students will present their finding to the client in a professionally written report as well as an oral presentation. The assessment for this unit of competency is as follows:

Some Joint Assessment with Marketing Project Completion

25 % Simulation Activity (Group) Performance Report
50 % Part B – (2) Marketing Plan Report (Group)
15 % Oral Presentation (Group)



Simulation Activity
Part B Marketing Plan (2) Report Oral Presentation
BSBMKG504A/01
Implement Marketing Strategies
BSBMKG504A/02
Monitor Marketing Strategies
BSBMKG504A/03
Evaluate and Improve Marketing Performance