Course Title: Relationship Marketing

Part A: Course Overview

Program: C5129

Course Title: Relationship Marketing

Portfolio: BUS

Nominal Hours: 80.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business

Face-to-Face or Workplace

Course Contact: Chris Lee

Course Contact Phone: +61 3 9925 5471

Course Contact Email:

Course Description

This learning unit provides students with skills on how basic marketing concepts can be adapted and applied to address marketing opportunities and especially those coming from applying relationship marketing concepts. The unit covers evaluating market data, distinguishing the characteristics of possible markets and assessing the viability of making changes to current operations to take advantage of marketing opportunities and the implementation of those changes to ensure that business expansion and internal & external customer satisfaction levels are in keeping with business plans.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Establish and adjust the marketing mix

National Competency Codes and Titles

National Element Code & Title:

BSBMKG501A Evaluate marketing opportunities


Evaluate required changes to current operations

Identify marketing opportunities

Investigate marketing opportunities

Learning Outcomes

At the successful completion of this competency, students will have demonstrated competency in the elements that make up this unit.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Students will receive ongoing feedback on their progress in the course. Feedback on assessment will be given in a timely manner. They will be informed about how to improve their performance in the competency/course and what they need to do to be deemed competent or to gain a pass in the assessment.