Course Title: Marketing Logistics

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: MKTG7200L

Course Title: Marketing Logistics

School: 650T TAFE Business

Campus: City Campus

Program: C5129 - Diploma of Business (Marketing)

Course Contact : Geoff Atkinson

Course Contact Phone: +61 3 9925 5155

Course Contact Email:geoff.atkinson@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

 


Nominal Hours: 100

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course provides students with an understanding of the role of logistics and channel management, including logistics associated with export markets. The course is concerned with the linkages between all the steps that collectively form effective marketing channels. Importantly the course aims to demonstrate the integral and on-going relationship between logistics, distribution (transportation), marketing channels and the broader aspects of marketing.
The course contains elements of a number of other course areas including Marketing Concepts and provides an introduction into global distribution and international trade, in addition to an examination of domestic distribution.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

TDTL2601A Manage Export Logistics

Element:

Develop contingency management strategy

Performance Criteria:

*Quality standards and procedures for export logistics processes are confirmed and/or updated in accordance with workplace procedures
*The nature, extent and impact of potential issues or incidents in the planned export logistics are assessed
*Contingency management strategies for identified issues/incidents are established and evaluated including reference to previous scenarios of a similar nature
*Implementation procedures, including resource and infrastructure support are documented and continually upgraded in regards to established quality standards and any changes in both Australian and the international operating environment

Element:

Monitor and co-ordinate systems for export logistics

Performance Criteria:

*Export logistics are monitored against quality standards planned processes, and compliance with Australian and international regulatory requirements
*Non-compliance with quality standards, planned processes or regulatory requirements is identified and appropriate action is initiated to report and rectify any identified problems
*Customer satisfaction with export logistics operations is monitored using appropriate methods
*Customer concerns and suggestions for service improvements are acted upon in accordance with workplace procedures
*Reports and other required documentation related to export logistics are completed and referred to relevant personnel in accordance with workplace procedures
*Any changes in Australian and international regulations and codes of practice relevant to export logistics are monitored, identified and appropriate action is initiated to ensure ongoing compliance of export logistics processes and systems

Element:

Plan efficient export logistics

Performance Criteria:

*Australian and international codes and regulations and workplace policies for export logistics are identified
*Consignment loads are evaluated in terms of critical parameters and customer instructions
*Capacity and capability of different local and overseas transport modes available to the organisation are assessed against proposed logistics tasks
*Preliminary schedules are matched against operational capacity and capability of available transport systems, equipment and staff
*Export logistics are planned for efficient and effective delivery and load handling in accordance with relevant regulatory and workplace practices, taking into account key requirements
*Strategies to address identified deficiencies in operational capability and availability are undertaken in accordance with workplace procedures

Element:

Produce operation schedules for export logistics

Performance Criteria:

*Local and overseas transportation modes, times and routes are established to maximise effective and efficient operations
*Resources are arranged in association with relevant Australian and overseas personnel to meet the operational schedules
*Australian and international regulatory requirements, codes of practice and workplace procedures are identified and accounted for in the operational schedule
*Tracking procedures are applied to consignments using relevant technology and systems in accordance with workplace procedures
*Schedule is consolidated and forwarded to appropriate personnel
*Schedule is stored in accordance with workplace procedures


Learning Outcomes


  • Australian and international codes and regulations and workplace policies for export logistics are identified
  • Consignment loads are evaluated in terms of critical parameters and customer instructions
  • Capacity and capability of different local and overseas transport modes available to the organisation are assessed against proposed logistics tasks
  • Preliminary schedules are matched against operational capacity and capability of available transport systems, equipment and staff
  • Export logistics are planned for efficient and effective delivery and load handling in accordance with relevant regulatory and workplace practices, taking into account key requirements
  • Strategies to address identified deficiencies in operational capability and availability are undertaken in accordance with workplace procedures
  • Quality standards and procedures for export logistics processes are confirmed and/or updated in accordance with workplace procedures
  • The nature, extent and impact of potential issues or incidents in the planned export logistics are assessed
  • Contingency management strategies for identified issues/incidents are established and evaluated including reference to previous scenarios of a similar nature
  • Implementation procedures, including resource and infrastructure support are documented and continually upgraded in regards to established quality standards and any changes in both Australian and the international operating environment
  • Local and overseas transportation modes, times and routes are established to maximise effective and efficient operations
  • Resources are arranged in association with relevant Australian and overseas personnel to meet the operational schedules
  • Australian and international regulatory requirements, codes of practice and workplace procedures are identified and accounted for in the operational schedule
  • Tracking procedures are applied to consignments using relevant technology and systems in accordance with workplace procedures
  • Schedule is consolidated and forwarded to appropriate personnel
  • Schedule is stored in accordance with workplace procedures
  • Export logistics are monitored against quality standards planned processes, and compliance with Australian and international regulatory requirements
  • Non-compliance with quality standards, planned processes or regulatory requirements is identified and appropriate action is initiated to report and rectify any identified problems
  • Customer satisfaction with export logistics operations is monitored using appropriate methods
  • Customer concerns and suggestions for service improvements are acted upon in accordance with workplace procedures
  • Reports and other required documentation related to export logistics are completed and referred to relevant personnel in accordance with workplace procedures
  • Any changes in Australian and international regulations and codes of practice relevant to export logistics are monitored, identified and appropriate action is initiated to ensure ongoing compliance of export logistics processes and systems


Details of Learning Activities

This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual assessment activities. These assessable activities will be provided through a combination of face to face teacher/student deliveries, workshops and laboratory exercises. Additional assessable activities may also be provided to students to complete outside of the timetabled time. The concepts learned will be explored through the investigation of real world and simulated environments.


Teaching Schedule

Weekly Teaching Schedule
Week beginningTopicElement/Performance Criteria
Week 1 – 9 FebCourse Overview and Requirements
Supply Chain Management Ch.1
 TDL2601A All Elements
Week 2 – 16 FebRole of Logistics in Supply Chains Ch.2 TDL2601A Element 1
Week 3 – 23 FebGlobal Dimensions of Supply Chains Ch.3
Mini Test 1 (5%)
 TDL2601A Element 3
Week 4 – 2 MarSupply Chain Relationships Ch.4 TDL2601A Elements 2, 4
Week 5 – 9 MarSupply Chain Network Analysis and Design Ch.12  TDL2601A Element 1
Week 6 – 16 MarDemand Management Ch.7
Mini Test 2 (5%)
 TDL2601A Element 1
Week 7 – 23 MarOrder Management and Customer Service (Part A) Ch.8  TDL2601A Elements 2, 4
Week 8 – 30 MarOrder Management and Customer Service (Part B) Ch.8
Major Project Part A due
 TDL2601A Elements 2, 4
Week 9a – 6 AprilManaging Inventory in the Supply Chain (Part A) Ch.9
Mini Test 3 (5%)
 TDL2601A Element 2
 9th – 15th March MID SEMESTER BREAK (Easter) 
Week 9b – 13 Apr  
Week 10 – 20 AprManaging Inventory in the Supply Chain (Part B) Ch.9 TDL2601A Element 2
Week 11 – 27 AprTransportation – Managing the flow of the Supply Chain Ch.10 TDL2601A Element 3
Week 12 – 4 MayDistribution – Managing Fulfilment Operations Ch.11
Mini Test 4 (5%)
 TDL2601A Element 1
Week 13 – 11 MaySourcing Materials and Services Ch.13

 TDL2601A Element 4

Week 14 – 18 MayOperations – Producing Goods and Services Ch.14 TDL2601A Element 3
Week 15 – 25 MayManaging Reverse Flows in the Supply Chain Ch.15
Major Project Part B due
 TDL2601A Element 4
Week 16 – 1 JunTheory Review/Preparation TDL2601A All Elements
Week 17 – 8 Jun Individual interview/Test TDL2601A All Elements
Week 18 – 15 Jun Individual interview/Test TDL2601A All Elements


Learning Resources

Prescribed Texts

 Coyle J, Langley C, Gibson B, Novack R, Bardi E, Supply Chain Management – A Logistics Perspective, 8thEd, 2008, South-Western CENGAGE Learning.


References

Coughlan A, Anderson E, Stern L, & El Ansary A, Marketing Channels, 7th edition, Prentice Hall, 2006.
Stock J & Lambert D, Strategic Logistics Management, 4th ed, 2000, McGraw Hill.


Other Resources


Overview of Assessment

Assessment Tasks

  1. Assessment 1 – Exercises/Mini Tests (5% per mini test x 4 weeks = 20% in total)
  2. Assessment 2 – Major Project (50%)
  3. Assessment 3 – Interview/Test (30%)


Assessment Tasks

Assessment 1 – Exercises/Mini Tests (5% per mini test x 4 weeks = 20% in total)

This assessment will focus on the student’s ability to understand and demonstrate knowledge of the theoretical aspects and concepts associated with the planning and design of an effective and efficient supply chain. The main content will be delivered in lectures and this will be reinforced in exercise classes with four mini tests being scheduled in designated weeks across the semester. Students are required to obtain a pass or better in this assessment in order to be considered as competent in this course.

Assessment 2 – Major Project (50%)

This assessment is based upon the major client project that all students will be undertaking during this semester. It will be a group project that focuses on the student’s ability to evaluate the elements and characteristics of an existing marketing (supply) channel and, using appropriate theory and practice, to recommend changes and/or modifications that will improve the effectiveness and efficiency of this channel. Students are encouraged to use all the resources at their disposal to provide professionally reasoned solutions to the problems identified. Students are required to obtain a pass or better in this assessment in order to be considered as competent in this course. 

Assessment 3 – Interview/Test (30%)

A final assessment to obtain individual competency will consist of a closed-book written test or oral interview. This will be designed to determine overall competency in this course. Students are required to obtain a pass or better in this assessment in order to be considered as competent in this course.

Homework
Students will be required to undertake research and assessment practice outside of regular class times. Homework exercises are provided to the student to facilitate their learning in a self-paced manner and form part of the overall achievement of the competencies in this course. Students are reminded that they are expected to conduct an equal amount of time outside of class, research and furthering their understanding of the concepts being taught, as they do in class to be deemed competent in this course.

Grading
A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.

     Grade           Mark                           Description
     HD                > = 80                           High Distinction (Competency Achieved)
     DI                  70 - 79                         Distinction (Competency Achieved)
     CR                60 - 69                         Credit (Competency Achieved)
     PA                 50 - 59                         Pass (Competency Achieved)
     NN                < 50                              Fail (Not Yet Competent)
     CA                Not Applicable              Competency Achieved
     NYC              Not Applicable              Not Yet Competent  



Assessment Matrix

Element 1. Plan efficient export logistics
 Performance Criteria Assessment #1 Class Activities Assessment #2 Major Project Assessment #3 Interview/Test
 1.1 Australian and international codes and regulations and workplace policies for export logistics are identified

                 Y

 Y Y
1.2 Consignment loads are evaluated in terms of critical parameters and customer instructions                  Y Y Y
 1.3 Capacity and capability of different local and overseas transport modes available to the organisation are assessed against proposed logistic tasks Y Y
 1.4 Preliminary schedules are matched against operational capacity and capability of available transport systems, equipment and staff Y Y
 1.5 Export logistics are planned for efficient and effective delivery and load handling in accordance with relevant regulatory and workplace practices, taking into account key requirements Y Y
 1.6 Strategies to address identified deficiencies in operational capability and availability are undertaken in accordance with workplace procedures Y Y
Element 2. Develop contingency management strategy
 Performance Criteria Assessment #1 Class Activities Assessment #2 Major ProjectAssessment #3 Interview/Test 
 2.1 Quality standards and procedures for export logistics processes are confirmed and/or updated with workplace procedures                 Y Y
 2.2 The nature, extent and impact of potential issues or incidents in the planned export logistics are assessed Y Y Y
 2.3 Contingency management strategies for identified issues/incidents are established and evaluated including reference to previous scenarios of a similar natureY Y Y
 2.4 Implementation procedures, including resources and infrastructure are documented and continually upgraded in regards to established quality standards and any changes in both Australian and the international operating environmentY Y Y
Element 3. Produce operation schedules for export logistics
 Performance Criteria Assessment #1 Class Activities Assessment #2 Major ProjectAssessment #3 Interview/Test 
 3.1 Local and overseas transportation modes, times and routes are established to maximise effective and efficient operationsYY
 3.2 Resources are arranged in association with relevant Australian and overseas personnel to meet operational schedules                   YY  Y 
 3.3 Australian and international regulatory requirements, codes of practice and workplace procedures are identified and accounted for in the operational schedule                   YY Y
3.4 Tracking procedures are applied to consignment(s)using relevant technology and systems in accordance with workplace procedures                   YY Y
3.5 Schedule is consolidated and forwarded to appropriate personnel                   YY Y
3.6 Schedule is stored in accordance with workplace procedures                   YY Y
Element 4. Monitor and coordinate systems for export logistics
 Performance CriteriaAssessment #1 Class Activities Assessment #2 Major Project Assessment #3 Interview/Test
 4.1 Export logistics are monitored against quality standards, planned processes, and compliance with Australian and international regulatory requirements                Y Y
 4.2 Non compliance with quality standards, planned processes or regulatory requirements is identified and appropriate action is initiated to report and rectify any identified problems                Y Y
 4.3 Customer satisfaction with export logistic operations is monitored using appropriate methods                Y Y
 4.4 Customer concerns and suggestions for service improvements are acted upon in accordance with workplace procedures                Y Y
4.5 Reports and other required documentation related to export logistics are completed and referred to relevant personnel in accordance with workplace procedures                 YYY
4.6 Any changes in Australian and international regulations and codes of practice are monitored, identified and appropriate action is initiated to ensure ongoing compliance of export logistics processes and systems                 YYY

Other Information

ACADEMIC ADMINISTRATION PROCEDURES
Students who require general assistance should, in the first instance, approach their class teacher. Secondly, students should contact the course coordinator and lastly, the program coordinator.

Plagiarism
Plagiarism is the presentation of the work, idea or creation of another person as though it is your own. It is a form of cheating and is a very serious academic offence that may lead to expulsion from the University. Plagiarised material can be drawn from, and presented in, written, graphic and visual form, including electronic data and oral presentation. Plagiarism occurs when the origin of the material used is not appropriately cited. Is also occurs through enabling plagiarism, which is the act of assisting or allowing another person to plagiarise or to copy your own work. Please make sure you consider this carefully in completing all your work and assessments in this course and if you are unsure about whether you might have plagiarised, seek help from your teacher.

Examples of plagiarism include:
• Copying sentences or paragraphs word-for-word from one or more sources, whether published or unpublished, which could include but is not limited to books, journals, reports, theses, websites, conference papers, course notes, etc. without proper citation;
• Piecing together text from one or more sources and adding only linking sentences;
• Copying or submitting whole or parts of computer files without acknowledging their source;
• Copying a whole or any part of another student’s work; and
• Submitting work as your own that someone else has done for you.

For further information including “Plagiarism (and how to avoid it): Resources for Students” please refer to the Plagiarism section of the RMIT Policies, B. Students available at http://www.rmit.edu.au/corporate-governance

For information relating to the penalties for plagiarism and cheating, please refer to Regulation 6.1.1 Student Discipline available at http://mams.rmit.edu.au/j4lb68xx36oj1.pdf
Penalties include official reprimand, recording of a failure result or expulsion from the University.

Submission of written work/assessment
All of your written work must conform with RMIT’s guidelines “Written Reports and Essays: Guidelines for Referencing and Presentation in RMIT Business” which can be found at: http://mams.rmit.edu.au/s9sx559hurvc.rtf

All of your written assessment must be lodged by the due date in the format specified for the particular assessment task. Written assessment must have a footer containing: student number, student name, course code, title of assessment and teacher’s name.

Staple your assignment. Please do not place in plastic binders or plastic pockets.

Attach a signed Assignment Cover Sheet to each submission of written work or assessment. Cover Sheets are available near the lifts on Level 13 or from http://mams.rmit.edu.au/7ksj9bbov094.doc

You must keep a copy of your assignment/written work, which can be produced if the original is lost or damaged.

Supervised Assessment
Unless otherwise instructed by your class teacher, course coordinator or invigilator, the following conditions apply to your supervised assessments:
• All answers are written in blue or black pen only. Answers written in other colours or pencil will not be marked, excluding diagrams.
• The only materials which may be brought into the assessment room are blue or black pens, pencil, eraser and correction fluid. Items such as electronic dictionaries, mobile phones, electronic devices, written material and paper are not to be brought into the assessment room. It is a breach of assessment conditions to have any unauthorized materials or equipment in the assessment room.
• Assessment papers, questions and other material provided by the University are not to be removed from the assessment room.
• There is no communication of any kind with any person either inside or outside the assessment venue, apart from the assessment supervisor/invigilator or course teachers.

Special Consideration
You may apply for special consideration no later than 48 hours (2 working days) after the date of test/exam or due date for assessment. Forms are available from BTS Reception on Level 13 or from http://www.rmit.edu.au/student-records/studentforms Grounds for Special Consideration may include illness, accident, bereavement etc. All supporting documentation must be included with your application. Completed forms must be addressed to the program coordinator and submitted to Reception on Level 13, Building 108.

The Business TAFE School does not have a Scheduled Deferred Exam Period. You will be notified of the date and time of deferred exams.

Return of Assessments
Assessments will be returned to you by one of the following methods (please ask your class teacher or course coordinator for further information):
1. Assignments/written work will be returned to you
• During class times
• By post if you attach a stamped, self-addressed A4-sized envelope to your assignment
2. In-class tests will be returned to you for individual consultation with your teacher; the teacher may then re-collect the tests which are to be retained by the Business TAFE School.
3. You may view your marked exam papers upon request. Exam papers will be retained by the Business TAFE School.

Variations to Assessment
A change will not be made to the form or forms of assessment as detailed in the Course Guide unless:
1. the students enrolled in that course have received notice in writing of the proposed change; and
2. the change is approved by the Head of School and not less than seventy percent of the students enrolled in that course.

Appealing Assessment
You are entitled to appeal assessment results. Any appeal should be submitted to the program coordinator not more than 20 days after receiving notice of the result for the assessment. Please refer to RMIT Policy – Appeal Against Assessment Result available at http://www.rmit.edu.au/corporate-governance

Late Submission of Work or Assessment
Only in cases of exceptional and genuine hardship (not including inconvenience or poor study planning), will limited extensions be considered. Students must lodge a completed Application for Extension Form before the official submission date for the work or assessment. Completed applications are to be addressed to the course coordinator and submitted via Reception on Level 13, Building 108. Documentary evidence should be provided. Note: Extensions are not automatically granted.

Relevant previous study or work/life experience and credit in this course
RMIT University recognises nationally accredited or endorsed qualifications and Statements of Attainment issued to the student by other Registered Training Organisations (RTO’s).

Also, RMIT provides credit for work experience or other forms of life experience that match the learning outcomes/competencies of RMIT courses. You must provide evidence that is current, relevant valid, and verifiable that your experience matches the learning outcomes/competencies of the relevant course for which you are seeking credit. This evidence may include formal qualifications (certificates, etc); work samples; references; documents, etc.

To apply, you should obtain an RPL Information Sheet from BTS Reception on Level 13. Forms are also available at Reception or from the RMIT Website at http://www.rmit.edu.au/student-records/studentforms . You should complete the appropriate form (RPL and/or Credit Transfer), attach the relevant supporting documentation and submit to the program coordinator via Level 13 Reception within one month of enrolling.

Attendance Requirements
RMIT encourages students to attend all scheduled classes to optimise academic success. In a number of regulatory and legislative circumstances, RMIT must monitor student attendance in order to comply with the requirements of external accrediting bodies.
Further information may be found at http://mams.rmit.edu.au/gcpysrjipiri.pdf

International Students:
If you are an onshore international student, you have agreed under the provisions of your student visa to attend at least 80% of your scheduled classes. RMIT monitors attendance for all TAFE programs and courses, and must comply with the requirements of the ESOS Act 2000. If you are an international student who does not attend scheduled RMIT classes for 5 consecutive days, RMIT MUST contact you to establish the reason for your absence. If a valid reason cannot be provided, RMIT MUST advise the federal Immigration Department of your non-attendance. In this case, your student visa may be revoked and you may be asked to leave Australia. Note: All international students are required to enrol full-time. Full-time is defined as 100% of a nominal program load as documented in the program curriculum. Exceptions may be approved by the Head of School or nominee only in special and specific circumstances.

Austudy Students:
It is important that you refer to the Austudy agreement that you signed for information about attendance. Contact Centrelink for further information. Note: “Full-time study means: a workload that is considered full-time by an approved institution (at least 75 per cent of the normal full-time student workload each semester)”.

Student Forms
Student forms such as Change of Personal Information, Appeals, Recognition of Prior Learning (RPL) and Enrolment Variation are available at http://www.rmit.edu.au/student-records/studentforms . Forms are also available from Reception on Level 13.

Assistance with Study
Students who require general assistance should, first approach their class teacher. Failing which, students should contact the course coordinator and finally, the program coordinator.

Study Skills: The Learning Skills Unit provides free individual or group assistance to help students achieve their educational goals. Assistance is available in English language, Study Skills, Maths and Science. The LSU may be contacted by phone 9925 5651 and is located in Building 108, Level 3, Rooms 37 or 39.

Managing a Disability: Students with a disability may contact the Disability Liaison Unit (DLU) on 9925 1089 (or TTY 9925 3673) for assistance. The unit is located in Building 11 (main City Campus), Level B.

Issues for International Students: The Centre for International Students and Scholars has an ISIS Unit which provides centrally coordinated information, support and an advisory service for international students. The main office is located in Building 9, Level 1, Room 7 (City Campus) - phone 99253454. Further information is available at http://www.rmit.edu.au/isis

COURSE EVALUATION & FEEDBACK

You will receive ongoing feedback on your progress in the course. Feedback on assessment will be given in a timely manner. You will be informed about how to improve your performance in the competency/course and what you need to do to be deemed competent or to gain a pass in the assessment.
Feedback on the course itself is welcome at any time to the class teacher, course coordinator or program coordinator. Periodic course evaluation surveys are also conducted.

Course Overview: Access Course Overview