Course Title: Market services and concepts to internal customers

Part A: Course Overview

Program: C5137

Course Title: Market services and concepts to internal customers

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG9252C	City Campus	TAFE	650T TAFE Business	Face-to-Face or Workplace	Term2 2008

Course Contact: Seymour Jacobson

Course Contact Phone: +61 3 9925 1563

Course Contact Email: seymour.jacobson@rmit.edu.au

Course Description

This unit covers internal marketing techniques to promote and sell internal service provision or a particular project or development which the manager has initiated. A range of management tools and techniques will be covered as support for an internal marketing exercise.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Experience in frontline, senior supervisory or management positions

National Competency Codes and Titles

National Element Code & Title:	BSBMGT501A Market services and concepts to internal customers
Elements:	Evaluate internal marketing plans
	Interpret strategic and operational plans
	Manage research activities
	Prepare internal marketing plans

Learning Outcomes

Refer to competency elements

Overview of Assessment

Assessment will incorporate a variety of methods including essays, business reports, in class exercises, written tests, practical problem solving exercises, presentations, role plays, or practical tests.