Course Title: Introduction to Advertising Media

Part A: Course Overview

Program: C5145

Course Title: Introduction to Advertising Media

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7172L

City Campus

TAFE

650T TAFE Business

Face-to-Face or Workplace


Course Contact: Mark Mossuto

Course Contact Phone: 9925 1316

Course Contact Email: mark.mossuto@rmit.edu.au


Course Description

This unit covers the evaluation of advertising media in order to match media options to the target audience for the purpose of achieving specific promotional objectives.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBADV505A Evaluate and recommend 'above the line' media options

Elements:

Evaluate the use of Broadcast media for advertising.

Evaluate the use of Cinema or Video as advertising media.

Evaluate the use of Print media for advertising.

Evaluate the use of Sponsorship as an advertising medium.

Evaluate the use of the Internet as an advertising medium.

Recommend ‘above the line’ media for a target audience.


Learning Outcomes

On completion of this course students will be able to put into practice, the skills and knowledge gained as applicable within the workplace according to the performance criteria as stipulated against the elements of the competency above.


Overview of Assessment

Grading
A pass in each assessment will result in a grade for the student. Where a pass is achieved competency for that assessment is given. Where there are multiple assessments for a single competency the students must achieve competency (a pass) in each assessment to be deemed competent. Competency MUST be achieved in all assessments of the course for a graded result to be obtained.

Grade Mark Description
HD > = 80 High Distinction (Competency Achieved)
DI 70 - 79 Distinction (Competency Achieved)
CR 60 - 69 Credit (Competency Achieved)
PA 50 - 59 Pass (Competency Achieved)
NN < 50 Fail (Not Yet Competent)
CA Not Applicable Competency Achieved
NYC Not Applicable Not Yet Competent

Assessments:

The student will undertake assessment by completing a number of written portfolios along with presentations to class as evidence of competence in relation to the above mentioned required elements of the competency as required under the direction of the training package.

Students will be provided specific assessment instructions, on commencement of this new course.