Course Title: TCF Merchandising & Marketing

Part A: Course Overview

Program: C5165

Course Title: TCF Merchandising & Marketing

Portfolio: DSC

Nominal Hours: 51.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5410L	Brunswick Campus	TAFE	350T Fashion & Textiles	Face-to-Face	Term1 2008

Course Contact: Yuping Li

Course Contact Phone: +61 3 9925 9145

Course Contact Email: yuping.li@rmit.edu.au

Course Description

To Provide learners with skills, knowledge and attitudes to become competent to:

• Complete a situation analysis to TCF industry standards
• Identify principles of marketing
• Understand marketing terminologies

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	LMTPDCL01A Assist In Prepar Of Prelim Design Concepts 05/
Elements:	LMTPDCL01A/01 Interpret design brief within specified guidelines
	LMTPDCL01A/02 Research relevant information within specified guidelines
	LMTPDCL01A/03 Contribute to design concepts
	LMTPDCL01A/04 Contribute to the presentation of design/s
National Element Code & Title:	RUAAG5501BCA Develop A Marketing Plan 04/7
Elements:	RUAG5501BC/01 Determine business and financial requirements
	RUAG5501BC/02 Obtain and analyse market information
	RUAG5501BC/03 Develop marketing plan
	RUAG5501BC/04 Implement marketing plan
	RUAG5501BC/05 Evaluate the marketing plan

Learning Outcomes

Refer to other sections of guide

Overview of Assessment

Refer to Assessment Tasks