Course Title: Merchandising and Store Presentation 2
Part B: Course Detail
Teaching Period: Term1 2007
Course Code: BUSM5576L
Course ID: 029795
Course Title: Merchandising and Store Presentation 2
School: 350T Fashion & Textiles
Program Code: C5165 - Diploma of Textiles Clothing and Footwear
Course Contact : Anna Cavaleri
Course Contact Phone: +61 3 9925 9138
Course Contact Email: anna.cavaleri@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Ms Kelly Pascoe
+(61 3) 9925 9177
kelly.pascoe@rmit.edu.au
Location
Building: 511
Level: 1
Room: 8
Nominal Hours: 18
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
To provide learners with skills and knowledge to:
• Develop a detailed store manual illustrating the placement / arrangement of merchandise including all relevant promotional material
• Research, create and finalise the display labels, tickets and promotional material to complement specific merchandise
• Place, arrange and display labels, tickets and other promotional material
• Use appropriate software packages for constructing planograms, displays and promotional material.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTSMGN01A Devlp & Implement a Sales or Mktg Plan 04/7 |
Element: |
This unit covers the skills and knowledge required to develop and implement a sales and marketing strategy in a TCF enterprise. |
Element: |
LMTSMGN01A/01 Analyse business goals and market trends |
Performance Criteria: |
· Business goals and objectives are defined and analysed to assist the formulation of a marketing plan |
Element: |
LMTSMGN01A/01 Analyse business goals and market trends |
Element: |
LMTSMGN01A/01 Analyse business goals and market trends |
Element: |
LMTSMGN01A/02 Establish strategic directions |
Performance Criteria: |
· Directions for marketing are assessed in line with the aims of the business plan, customer requirements, market position, objectives, opportunities and resources of the business |
Element: |
LMTSMGN01A/02 Establish strategic directions |
Element: |
LMTSMGN01A/02 Establish strategic directions |
Element: |
LMTSMGN01A/03 Develop a sales or marketing plan |
Performance Criteria: |
· Business resources and appropriate personnel are identified and utilised to optimise effectiveness of the marketing plan |
Element: |
LMTSMGN01A/03 Develop a sales or marketing plan |
Element: |
LMTSMGN01A/03 Develop a sales or marketing plan |
Element: |
LMTSMGN01A/04 Implement and monitor sales or marketing plan |
Performance Criteria: |
· Monitoring procedures are established |
Element: |
LMTSMGN01A/04 Implement and monitor sales or marketing plan |
Element: |
LMTSMGN01A/04 Implement and monitor sales or marketing plan |
Element: |
LMTSMGN01A/05 Conduct plan review |
Performance Criteria: |
· Review of the sales or marketing plan is conducted and the results assessed |
Element: |
LMTSMGN01A/05 Conduct plan review |
Element: |
LMTSMGN01A/05 Conduct plan review |
Element: |
LMTSMGN01A/06 Maintain records |
Performance Criteria: |
· Records of sales and marketing planning activities are maintained and reports prepared, where necessary, in accordance with enterprise procedures |
Element: |
LMTSMGN01A/06 Maintain records |
Element: |
LMTSMGN01A/06 Maintain records |
National Element Code & Title: |
RUAAG5203BMA Develop a Business Plan 04/6 |
Element: |
RUAAG5203BMA/01 Specify business objectives and targets |
Performance Criteria: |
· Explicit short and medium-term objectives and targets which reflect the owners preferences for feasible enterprise performance and development. |
Element: |
RUAAG5203BMA/01 Specify business objectives and targets |
Element: |
RUAAG5203BMA/01 Specify business objectives and targets |
Element: |
RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
Performance Criteria: |
· Information on past receipts and payments are obtained from previous records, compared with current price and cost trends and compiled in a form that enables projections of future receipts and expenditure to be made. |
Element: |
RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
Element: |
RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
Element: |
RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance |
Performance Criteria: |
· Partial budgets are prepared for various feasible alternatives to test their impacts on business performance. |
Element: |
RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance |
Element: |
RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance |
Element: |
RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
Performance Criteria: |
· Trial profit and loss and balance sheets are prepared for the budget period following accepted accounting conventions, to test profitability and growth potential. |
Element: |
RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
Element: |
RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
Element: |
RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
Performance Criteria: |
· Sources and types of risks are identified and the probability of their occurrence and consequences assessed. |
Element: |
RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
Element: |
RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
Element: |
RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period |
Performance Criteria: |
· Services relevant to the development of plans for the conservation of natural resource are identified and used. |
Element: |
RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period |
Element: |
RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period |
Element: |
RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation |
Performance Criteria: |
· Information is obtained from appropriate sources on the general legal principles underlying contracts and on specific legal aspects of particular contracts as required |
Element: |
RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation |
Element: |
RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation |
Learning Outcomes
Refer to other sections of guide
Overview of Learning Activities
Details of Learning Activities
PLANNED LEARNING EXPERIENCES-
• Underpinning knowledge delivered in tutorials/group discussions
• Compare and contrast promotional and display techniques used by a number of TCF retailers via field trips, group discussion, student consultations and practical exercises
• TCF industry based mentoring through allocated Company in relation to designated industry brief
• TCF retail industry based mentoring through individual window display
• Use of various word processing, graphics and spreadsheet packages to complete merchandising manual
Teaching Schedule
28/05/07: Introduction to the Course. Introduction Research Project Workshop
SEMESTER TWO
16/07/07: Research Project Due (20%)
Introduce Promotional Plan - examples/Workshop
Store layout handout
Industry Brief
Introduce Individual assignment - examples
23/07/07: No formal class – students to utilize time to complete a draft for me to view the following week, I am available for group consultations-please make a time
Class room is available if you wish to work in there please advise
30/07/07: Promotional Plan Workshop
Students are required to present drafts (CAD) for discussion/feed back. Supplementary worksheet will be distributed and discussed
06/08/07: Students to bring in both group and individual work.
Consultation for Individual assignment – please bring in work/draft to present*
13/08/07: Final Consultation for Promotional Plan
All group members are to be present and work to date to be presented for final changes, recommendations, etc.
As per Final Presentation
Time TBA Promotional Plan Due (30%)
To be submitted and visuals shown during Industry Presentation
Assessment will be during the presentation
Wednesday 5th Sept
(Group 1,2,3) Individual Assignment Due (50%)
Between 12-1pm in my office 511.1.04C
Please complete an assessment sign sheet before you submit
Overview of Learning Resources
Learning Resources
Prescribed Texts
References
Other Resources
Essential Learning Resources:
• Applied Visual Merchandising (3rd Ed) Mills, K., Paul, Moormann,K.
• Visual Merchandising The Business of Visual Presentation Colborne, R.
• Visual Merchandising & Display (3rd Ed) Pegler, M.M.
• Visual Merchandising from the editors of VM and SD Magazine
• Windows The Art of retail Display Portas, M.
• Silent Selling Bell, J, Ternus,K.
Overview of Assessment
1. Install a window display in a TCF retailer. Further support this with a related in store promotion/display. Generate a detailed in-store manual to support these displays and the merchandising of all products within the store.
Computer generated imagery and final photographs of installations must be included.
2. Conduct a research project on the current merchandising techniques and the techniques of the competitors.
3. Create a detailed store manual for a retailer illustrating the placement/ arrangement of merchandise including all relevant promotional material. This is to be supported by storyboards illustrating the placement and inter-relationship of product. This will be presented to industry as part of your industry based project.
Assessment timeline: Progressive assessments
Assessment Tasks
ASSESSMENT TASKS
Learners need to demonstrate by means of a range of assessment tasks that they can:
1. Conduct a research project on the current merchandising techniques and the techniques of the competitors. Group 20% Due as per week-to-week schedule.
2. Create a detailed store manual for a respective retailer illustrating the placement/ arrangement of merchandise including all relevant promotional* material. This is to be supported by storyboards illustrating the placement and inter-relationship of product. This will be presented to industry as part of your Industry based project. Group 30% Due mid August Industry Presentations Date TBA
3. Install a window display in a TCF retailer. Further support this with a related in store promotion/display. Generate a detailed in-store manual to support these displays and the merchandising of all products within the store.
Computer generated imagery and final photographs of installations must be included.
Individual 50% Due early Sept. TBA
• Assessment timeline: Progressive assessments
• Learners can make a claim for Approved Prior Learning on entry to the course
• Criteria for your results: HD (high distinction – indicative score 80-100%) or DI (distinction – indicative score 70-79%) or CR (credit – indicative score 60-69%) or PA (pass – indicative score 50-59%) or NN (fail – indicative score 0-49%).
• Negotiation to vary assessment methods may be made in special circumstances. This is subject to the discretion of the trainer after consideration of the learner’s request and is done on a needs basis.
Course Overview: Access Course Overview