Course Title: Merchandising and Store Presentation 2

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: BUSM5576L

Course ID: 029795

Course Title: Merchandising and Store Presentation 2

School: 350T Fashion & Textiles

Program Code: C5165 - Diploma of Textiles Clothing and Footwear

Course Contact : Anna Cavaleri

Course Contact Phone: +61 3 9925 9138

Course Contact Email: anna.cavaleri@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ms Kelly Pascoe
+(61 3) 9925 9177
kelly.pascoe@rmit.edu.au

Location
Building: 511
Level: 1
Room: 8


Nominal Hours: 18

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

To provide learners with skills and knowledge to:

• Develop a detailed store manual illustrating the placement / arrangement of merchandise including all relevant promotional material
• Research, create and finalise the display labels, tickets and promotional material to complement specific merchandise
• Place, arrange and display labels, tickets and other promotional material
• Use appropriate software packages for constructing planograms, displays and promotional material.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTSMGN01A Devlp & Implement a Sales or Mktg Plan 04/7

Element:

This unit covers the skills and knowledge required to develop and implement a sales and marketing strategy in a TCF enterprise.

Element:

LMTSMGN01A/01 Analyse business goals and market trends

Performance Criteria:

· Business goals and objectives are defined and analysed to assist the formulation of a marketing plan
· Market trends are researched and issues related to the enterprise are analysed

Element:

LMTSMGN01A/01 Analyse business goals and market trends

Element:

LMTSMGN01A/01 Analyse business goals and market trends

Element:

LMTSMGN01A/02 Establish strategic directions

Performance Criteria:

· Directions for marketing are assessed in line with the aims of the business plan, customer requirements, market position, objectives, opportunities and resources of the business
· Sales and marketing strategies are identified and prioritised in order to optimise sales and profit

Element:

LMTSMGN01A/02 Establish strategic directions

Element:

LMTSMGN01A/02 Establish strategic directions

Element:

LMTSMGN01A/03 Develop a sales or marketing plan

Performance Criteria:

· Business resources and appropriate personnel are identified and utilised to optimise effectiveness of the marketing plan
· Liaison occurs with all relevant personnel, including external specialist advice where applicable
· Marketing strategy is developed which reflects overall directions/parameters relating to the company business plan, identified long and short term objectives and budget for marketing

Element:

LMTSMGN01A/03 Develop a sales or marketing plan

Element:

LMTSMGN01A/03 Develop a sales or marketing plan

Element:

LMTSMGN01A/04 Implement and monitor sales or marketing plan

Performance Criteria:

· Monitoring procedures are established
· Financial data is measured and monitored against objectives to ensure progress toward target is achieved
· Implementation of the plan is monitored to establish overall performance

Element:

LMTSMGN01A/04 Implement and monitor sales or marketing plan

Element:

LMTSMGN01A/04 Implement and monitor sales or marketing plan

Element:

LMTSMGN01A/05 Conduct plan review

Performance Criteria:

· Review of the sales or marketing plan is conducted and the results assessed
· Marketing plan is modified, as necessary, to reflect the dynamics of the market place
· Reporting of review outcomes is assessed in accordance with enterprise procedures

Element:

LMTSMGN01A/05 Conduct plan review

Element:

LMTSMGN01A/05 Conduct plan review

Element:

LMTSMGN01A/06 Maintain records

Performance Criteria:

· Records of sales and marketing planning activities are maintained and reports prepared, where necessary, in accordance with enterprise procedures
· Presentations on sales and marketing plan are made at management meetings in accordance with workplace procedures

Element:

LMTSMGN01A/06 Maintain records

Element:

LMTSMGN01A/06 Maintain records

National Element Code & Title:

RUAAG5203BMA Develop a Business Plan 04/6

Element:

RUAAG5203BMA/01 Specify business objectives and targets

Performance Criteria:

· Explicit short and medium-term objectives and targets which reflect the owners preferences for feasible enterprise performance and development.
· These objectives to be consistent with the overall purposes of the business (as identified in the strategic plan) are prepared in a form that enables progress towards them to be observed and measured.

Element:

RUAAG5203BMA/01 Specify business objectives and targets

Element:

RUAAG5203BMA/01 Specify business objectives and targets

Element:

RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period

Performance Criteria:

· Information on past receipts and payments are obtained from previous records, compared with current price and cost trends and compiled in a form that enables projections of future receipts and expenditure to be made.
· An appropriate planning period is selected which takes account of physical production cycles and financial reporting requirements.
· Planners are prepared to determine receipts and payments for the period using most likely production levels, prices and costs.
· Taxation commitments are determined and analysed to minimise the tax paid and to maximise business stability and profit after tax.
· Most likely cash flow budget is prepared and analysed to determine the impacts of varying the timing of receipts and expenditure on net cash flow performance.
· Peak debt is determined and compared with available working capital and adjustments made as required to ensure continuing liquidity throughout the planning period
· Periods of cash surplus are identified and uses of these surpluses examined
· Cash flow budget is tested under various yield, cost and price assumptions

Element:

RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period

Element:

RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period

Element:

RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance

Performance Criteria:

· Partial budgets are prepared for various feasible alternatives to test their impacts on business performance.
· Non-financial factors affecting decisions on alternatives are identified and assessed in combination with partial budget results.

Element:

RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance

Element:

RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance

Element:

RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets

Performance Criteria:

· Trial profit and loss and balance sheets are prepared for the budget period following accepted accounting conventions, to test profitability and growth potential.

Element:

RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets

Element:

RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets

Element:

RUAAG5203BMA/05 Identify and plan appropriate risk management strategies

Performance Criteria:

· Sources and types of risks are identified and the probability of their occurrence and consequences assessed.
· Alternative management strategies for production, market and financial risks are identified, assessed and applied as required.
· Compulsory formal insurance is arranged as required for third party insurance on motor vehicles, workers compensation and occupational superannuation.
· The need for personal accident and sickness insurance, personal superannuation and public risk insurance is assessed and effected as required.
· The need for formal insurance cover on assets is assessed and insurance is taken out if risk of loss cannot be reduced to an acceptable level by effecting protection through management practices.

Element:

RUAAG5203BMA/05 Identify and plan appropriate risk management strategies

Element:

RUAAG5203BMA/05 Identify and plan appropriate risk management strategies

Element:

RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period

Performance Criteria:

· Services relevant to the development of plans for the conservation of natural resource are identified and used.
· Possible new improvements and developments are identified and analysed to determine the additional improvements required.
· Plans for future improvements are prepared, costed project by project, and an implementation schedule is prepared.

Element:

RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period

Element:

RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period

Element:

RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation

Performance Criteria:

· Information is obtained from appropriate sources on the general legal principles underlying contracts and on specific legal aspects of particular contracts as required

Element:

RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation

Element:

RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation


Learning Outcomes


Refer to other sections of guide


Overview of Learning Activities


Details of Learning Activities

PLANNED LEARNING EXPERIENCES-

• Underpinning knowledge delivered in tutorials/group discussions
• Compare and contrast promotional and display techniques used by a number of TCF retailers via field trips, group discussion, student consultations and practical exercises
• TCF industry based mentoring through allocated Company in relation to designated industry brief
• TCF retail industry based mentoring through individual window display
• Use of various word processing, graphics and spreadsheet packages to complete merchandising manual


Teaching Schedule

28/05/07:  Introduction to the Course.  Introduction Research Project Workshop


SEMESTER TWO

16/07/07:  Research Project Due (20%)
Introduce Promotional Plan - examples/Workshop
Store layout handout
Industry Brief
Introduce Individual assignment - examples

23/07/07:  No formal class – students to utilize time to complete a draft for me to view the following week, I am available for group consultations-please make a time
Class room is available if you wish to work in there please advise

30/07/07:  Promotional Plan Workshop
Students are required to present drafts (CAD) for discussion/feed back. Supplementary worksheet will be distributed and discussed

06/08/07:  Students to bring in both group and individual work.
Consultation for Individual assignment – please bring in work/draft to present*

13/08/07:  Final Consultation for Promotional Plan
All group members are to be present and work to date to be presented for final changes, recommendations, etc.
As per Final Presentation
Time TBA Promotional Plan Due (30%)
To be submitted and visuals shown during Industry Presentation
Assessment will be during the presentation
Wednesday 5th Sept
(Group 1,2,3) Individual Assignment Due (50%)
Between 12-1pm in my office 511.1.04C
Please complete an assessment sign sheet before you submit

Overview of Learning Resources


Learning Resources

Prescribed Texts


References


Other Resources

Essential Learning Resources:

• Applied Visual Merchandising (3rd Ed) Mills, K., Paul, Moormann,K.
• Visual Merchandising The Business of Visual Presentation Colborne, R.
• Visual Merchandising & Display (3rd Ed) Pegler, M.M.
• Visual Merchandising from the editors of VM and SD Magazine
• Windows The Art of retail Display Portas, M.
• Silent Selling Bell, J, Ternus,K.


Overview of Assessment

1. Install a window display in a TCF retailer. Further support this with a related in store promotion/display. Generate a detailed in-store manual to support these displays and the merchandising of all products within the store.
Computer generated imagery and final photographs of installations must be included.

2. Conduct a research project on the current merchandising techniques and the techniques of the competitors.

3. Create a detailed store manual for a retailer illustrating the placement/ arrangement of merchandise including all relevant promotional material. This is to be supported by storyboards illustrating the placement and inter-relationship of product. This will be presented to industry as part of your industry based project.

Assessment timeline: Progressive assessments


Assessment Tasks

ASSESSMENT TASKS

Learners need to demonstrate by means of a range of assessment tasks that they can:

1. Conduct a research project on the current merchandising techniques and the techniques of the competitors. Group 20% Due as per week-to-week schedule.
2. Create a detailed store manual for a respective retailer illustrating the placement/ arrangement of merchandise including all relevant promotional* material. This is to be supported by storyboards illustrating the placement and inter-relationship of product. This will be presented to industry as part of your Industry based project. Group 30% Due mid August Industry Presentations Date TBA
3. Install a window display in a TCF retailer. Further support this with a related in store promotion/display. Generate a detailed in-store manual to support these displays and the merchandising of all products within the store.
Computer generated imagery and final photographs of installations must be included.
Individual 50% Due early Sept. TBA
• Assessment timeline: Progressive assessments

• Learners can make a claim for Approved Prior Learning on entry to the course

• Criteria for your results: HD (high distinction – indicative score 80-100%) or DI (distinction – indicative score 70-79%) or CR (credit – indicative score 60-69%) or PA (pass – indicative score 50-59%) or NN (fail – indicative score 0-49%).

• Negotiation to vary assessment methods may be made in special circumstances. This is subject to the discretion of the trainer after consideration of the learner’s request and is done on a needs basis.

Course Overview: Access Course Overview