Course Title: TCF Merchandising & Marketing

Part B: Course Detail

Teaching Period: Term1 2008

Course Code: MKTG5410L

Course Title: TCF Merchandising & Marketing

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5165 - Diploma of Textiles Clothing and Footwear

Course Contact : Yuping Li

Course Contact Phone: +61 3 9925 9145

Course Contact Email:yuping.li@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Kelly Pascoe
+61 3 9925 9177
Kelly.pascoe@rmit.edu.au  

Location:
Building: 511
Level: 1
Room: 7

Nominal Hours: 51

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

To Provide learners with skills, knowledge and attitudes to become competent to:

• Complete a situation analysis to TCF industry standards
• Identify principles of marketing
• Understand marketing terminologies

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	LMTPDCL01A Assist In Prepar Of Prelim Design Concepts 05/
Element:	LMTPDCL01A/01 Interpret design brief within specified guidelines
Performance Criteria:	• Design parameters are clarified, in consultation with designer, sales team, management and/or client, where required. • A strategy plan and/or critical path plan is developed, when required. • Constraints are identified and taken into account when clarifying the brief.
Element:	LMTPDCL01A/02 Research relevant information within specified guidelines
Performance Criteria:	• Trends in fabrics, etc. are researched for performance, colour, availability, care/maintenance requirements and suitability to project or design. • Technical requirements associated with production are assessed, within specified guidelines. • Any additional expertise required for the project is identified.
Element:	LMTPDCL01A/03 Contribute to design concepts
Performance Criteria:	• Preliminary concepts are worked out in conjunction with others to identify possibilities. • Story themes are developed using fashion magazines, samples, swatches, trims and colour palette. • Ideas are contributed and discussed with team members to enhance the success of the project. • Relevant support materials and explanations are developed and refined in conjunction with members of the design team.
Element:	LMTPDCL01A/04 Contribute to the presentation of design/s
Performance Criteria:	• Own role and relationship to others for the presentation meeting is determined and rehearsed. • Presentation is assessed in a manner which promotes the design’s acceptance/approval.
National Element Code & Title:	RUAAG5501BCA Develop A Marketing Plan 04/7
Element:	RUAG5501BC/01 Determine business and financial requirements
Performance Criteria:	• The cash flow capacity of each production option for the property is determined. • Profit potential of each option or combination of options is determined. • Break even price is determined. • Price risk factors are identified.
Element:	RUAG5501BC/02 Obtain and analyse market information
Performance Criteria:	• Behaviour of factors influencing price, supply and demand is monitored. • Information obtained is organised into a form to aid decision making. • Information obtained is assessed for validity and reliability. • Information is analysed to develop conclusions based on appropriate evidence and reasoning. • Information is sought and updated on all relevant factors affecting prices, supply and demand is monitored.
Element:	RUAG5501BC/03 Develop marketing plan
Performance Criteria:	• Estimates of product quality and quantity are made. • Markets and organisations available to sell products to are identified. • Areas of marketing risk are identified and methods for managing the risk are used. • Marketing plan is documented. • Organisations providing assistance about farm product selling are identified and used appropriately.
Element:	RUAG5501BC/04 Implement marketing plan
Performance Criteria:	• Market conditions are monitored to the marketing plan. • Market movements initiate marketing plan targets. • Purchasing organisations’ viability is assessed through the collection and analysis of information. • “Terms of Payment” offered by each buyer are obtained, negotiated for advantage and analysed for impact on farm finances. • Holding of product delivery arrangements are considered for their impact on farm cash flow and profit. • Contracts/agency agreements are negotiated in line with the marketing plan. • The product is sold in line with the marketing plan.
Element:	RUAG5501BC/05 Evaluate the marketing plan
Performance Criteria:	• Performance indicators are identified. • Actual marketing outcomes are compared to marketing plan. • Action is taken to remedy poor performance areas. • Areas of positive performance are identified. • Strategies to ensure positive performance are incorporated into new marketing plan.

Learning Outcomes

Refer to other sections of guide

Details of Learning Activities

PLANNED LEARNING EXPERIENCES-

a) Lecture and tutorials to acquire the underpinning knowledge in marketing principles and to develop a situation analysis.
b) Group work to develop a situation analysis.
c) Internet research to gather information for the situation analysis
d) Reflective journal writing to develop communication skills and to be able to work in a team
e) Case studies, practical exercises and activities on marketing concepts and principles

Teaching Schedule

11/02/08 Orientation/learning styles
18/02/08 The field of Marketing
25/02/08 The marketing environment
04/03/08 Melbourne Fashion Festival
10/03/08 Gathering marketing information
17/03/08 Test 1
Group formation
Assignment issued
24/03/08 - 04/04/08 Term break
07/04/08 Market segmentation, targeting and positioning
14/04/08 Understanding the consumer market
21/04/08 Understanding the business market
28/04/08 Test 2
05/05/08 Product planning and development
12/05/08 Product management strategies
19/05/08 Pricing strategies
26/05/08 Distribution strategies
02/06/08 The promotional program
Group assignment due
09/06/08 Strategic marketing
16/06/08 Final examination
23/06/08 Re-sits

Learning Resources

Prescribed Texts

References

Other Resources

Essential Learning Resources:

Peter Rix, Marketing a practical approach (6th edition), McGraw Hill, 2007

Reference resources:

Kotler, Adam, Brown & Armstrong, Principles of Marketing, 2nd edition, Prentice Hall, 2003

Overview of Assessment

Refer to Assessment Tasks

Assessment Tasks

1. Individual test 1 (20%)
2. Individual test 2 (20%)
3. Individual examination (40%) on Marketing mix and principles of marketing
4. Group assignment - Situation analysis of a TCF & L company (20%)

• Learners can make a claim for Approved Prior Learning on entry to the course

• Criteria for your results: HD (high distinction – indicative score 80-100%) or DI (distinction – indicative score 70-79%) or CR (credit – indicative score 60-69%) or PA (pass – indicative score 50-59%) or NN (fail – indicative score 0-49%).

• Negotiation to vary assessment methods may be made in special circumstances. This is subject to the discretion of the trainer after consideration of the learner’s request and is done on a needs basis.

Assessment Matrix

Not applicable

Course Overview: Access Course Overview