Course Title: TCF Merchandising & Store Presentation

Part B: Course Detail

Teaching Period: Term1 2008

Course Code: MKTG5411L

Course Title: TCF Merchandising & Store Presentation

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5165 - Diploma of Textiles Clothing and Footwear

Course Contact : Carmen Pricone

Course Contact Phone: +61 3 9925 9145

Course Contact

Name and Contact Details of All Other Relevant Staff

Mrs Kelly Pascoe
+(61 3) 9925 9177

Building: 511
Level: 1
Room: 7

Nominal Hours: 68

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

To provide learners with skills, knowledge and attitudes to become competent to:

• Develop a detailed store manual illustrating an understanding of stock allocation, visual displays, ticketing procedures and policies.
• Plan & construct a promotional calendar outlining seasonal changes in merchandising and displays.
• Manage the coordination, sourcing and construction of a visual window display for a specific target market.
• Use appropriate software packages for constructing floor plans, illustrations of displays, etc.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTPDCL01A Assist In Prepar Of Prelim Design Concepts 04/


LMTPDCL01A/01 Interpret design brief within specified guidelines

Performance Criteria:

• Design parameters are clarified, in consultation with designer, sales team, management and/or client, where required.
• A strategy plan and/or critical path plan is developed, when required.
• Constraints are identified and taken into account when clarifying the brief.


LMTPDCL01A/02 Research relevant information within specified guidelines

Performance Criteria:

• Trends in fabrics, etc. are researched for performance, colour, availability, care/maintenance requirements and suitability to project or design.
• Technical requirements associated with production are assessed, within specified guidelines.
• Any additional expertise required for the project is identified.


LMTPDCL01A/03 Contribute to design concepts

Performance Criteria:

• Preliminary concepts are worked out in conjunction with others to identify possibilities.
• Story themes are developed using fashion magazines, samples, swatches, trims and colour palette.
• Ideas are contributed and discussed with team members to enhance the success of the project.
• Relevant support materials and explanations are developed and refined in conjunction with members of the design team.


LMTPDCL01A/04 Contribute to the presentation of design/s

Performance Criteria:

• Own role and relationship to others for the presentation meeting is determined and rehearsed.
• Presentation is assessed in a manner which promotes the design’s acceptance/approval.

National Element Code & Title:

WRRO.1A Manage Merchandise And Store Presentation


WRRO.1A/01 Manage Store Merchandising

Performance Criteria:

• Layout and presentation support market position and promote customer flow according to store policy.
• Layout assessment checks developed and implemented.
• Standards for visual presentations and displays defined and clearly communicated to all staff.
• Staff consulted to assess customer response to space allocations.


WRRO.1A/02 Plan and Manage Store Advertising and Promotions

Performance Criteria:

• Store policies and procedures, managed and implemented in regard to store promotional activities.
• Activities organised in line with anticipated/researched customer requirements.
• Promotions managed in order to achieve maximum customer impact.
• Arrangements with suppliers negotiated in regard to special promotional activities.
• Store activities co-ordinated to complement shopping centre/retail complex promotions.
• Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.
• Promotional activities accurately documented and reported on.


WRRO.1A/03 Manage Store Pricing Policies

Performance Criteria:

• Store policies and procedures maintained in regard to pricing.
• Accurate information on pricing rends and changes maintained and communicated to relevant staff.
• Procedures developed and implemented for pricing/marking down of slow moving stock, soiled or damaged goods or goods close to use-by date according to store policies and government requirements.

Learning Outcomes

Refer to other sections of guide

Details of Learning Activities


• Compare and contrast promotional and display trends used by a number of TCF retailers via field trips, group discussion, practical exercises and industry guest speakers

• Case studies observing the policies & procedures of TCF merchandising

• Underpinning knowledge delivered in lecture/tutorials to aid in the development of the merchandising manual

• Use of various word processing, graphics and spreadsheet packages to complete merchandising manual

• Simulated visual display workshops

• Visual presentations (slides-store layout and display) and other action or experiential learning activities

Teaching Schedule

11/02/08 Monday - Orientation Day
Course Introduction – Assessments Overview. Defining Visual Merchandising. Window Styles. Sydney Road profile
18/02/08 Patterns of Display /worksheet. Terms Definitions & Examples
25/02/08 Slides /Demonstration/ Practical – Pleating, Drape, Rosettes
Students to bring in fabric, etc.
03/03/08 Fashion Wk. City Field Trip - visit Melbourne /Class exercise & discussion. Meet Cnr. Bourke St. & Elizabeth St - City
10/03/08 Monday 10th March – Labour Day Public Holiday
OH&S (Occupational Health & Safety), Colour Theory
Introduce first assignment & workshop (brainstorming exercise)
17/03/08 Fitzroy Industry Visit - Oswald Sealy
Team to discuss Group Display

21st March6thApril Easter/Term Break

7/04/08 Slides /Demonstration/ Practical– Packaging
Students to bring in small box,wrapping paper/ribbons/raffia
14/04/08 Promotional Calendar Assignment Due (20%)
Intro and show examples Individual Store Assignment
Intro and Workshop Group Display
21/04/08 Slides /Demonstration/ – Rises
Students to bring A3 sheet thick cardboard, Stanley knife, sticky tape and items to decorate
28/04/08 Product Display Workshop
Students are required to bring in product to display in class – patterns of display are to be reflected
5/05/08 Slides /Demonstration/ Practical – Suspension
Work shop group display
12/05/08 Individual Display Assignment Due (10%)
Created at home and constructed in class
19/05/08 These are in order of class time priority, all must be completed before the end of semester:
1. Group display (20%) actually being constructed – check roster
2. Individual class display to be constructed
3. Group workshop in class for cabinet display
4. Individual Store Assignment /Journal - teacher/student consultation
(progressive, student will be allocated marks for the journal at this stage)
26/05/08 Industry Release – no class
2/06/08 Individual Store Assignment / Journal. Final Consultation
9/06/08 Monday 9th June – Queen’s B’day Day Public Holiday
Individual Store Assignment Due (40%)
16/06/08 Revision week
23/6/08 EXAM WEEK (no scheduled exam for Visual Merchandising)

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

Refer to Assessment Tasks

Assessment Tasks

1. Create a detailed store manual featuring stock allocation, visual displays, ticketing procedures and policies to industry standards 20% Group

2. Construct a promotional calendar outlining seasonal changes in merchandising and display, presented using a spreadsheet application 20% Group

3. Coordinate, source and construct a visual window display for a specific target market 40% Individual

4. Students are to construct a small-scale display in class using one of the skills acquired in class 10% Individual

5. Holistic assignment. Recommend the merchandising of a specific product (Semester II) 10% Group

6. Apply appropriate software to produce store manual, seasonal calendar, floor plans and displays

• Assessment timeline: Progressive assessments
• Learners can make a claim for Approved Prior Learning on entry to the course
• Criteria for your results: PX (competence demonstrated) or NN (competence not demonstrated). To obtain PX for this module, learners need to provide evidence of competence for all assessment tasks.

Negotiation to vary assessment methods may be made in special circumstances. This is subject to the discretion of the trainer after consideration of the learner’s request and is done on a needs basis.

Assessment Matrix

Not Applicable

Course Overview: Access Course Overview