Course Title: Undertake marketing activities

Part A: Course Overview

Program: C5168

Course Title: Undertake marketing activities

Portfolio: DSC

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication


Course Contact: Jill Shelton

Course Contact Phone: +61 3 9925-4414

Course Contact Email:

Course Description

The course involves the following key elements
* plan marketing and promotional activities
* implement marketing and promotional activities
* review and report on promotional activities
* review of 40 hours work experience
* preparation of curriculum vitae

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

CUEMAR3A Undertake marketing activities


Implement marketing and promotional activities

Plan marketing and promotional activities

Review and report on promotional activities

Learning Outcomes

Overview of Assessment

Assignment 1 - 40%
Assignment 1 - 30%
Assignment 1 - 20%
Assignment 1 - 10%