Course Title: Profile a retail market

Part A: Course Overview

Program: C5177

Course Title: Profile a retail market

Portfolio: DSC

Nominal Hours: 36.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5696C

City Campus

TAFE

320T Design (TAFE)

Face-to-Face

Term1 2007

Course Contact: Jo Beckerleg

Course Contact Phone: 9925 4211

Course Contact Email: joanne.beckerleg@rmit.edu.au


Course Description

This unit encompasses the skills and knowledge required to profile a retail market. It involves reviewing the image of the store, researching market demands, profiling store customers and implementing methods to attract customers to the store.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

WRRO7A Profile a retail market

Elements:

Implement methods to attract customers to store

Profile the store’s customer

Research market demands for the store

Review the image of the store


Learning Outcomes

1. Review the image of the store
2. Research market demands for the store
3. Profile the store’s customer
4. Implement methods to attract customers to store


Overview of Assessment

• Group presentations
• Reflective journaling
• Research project
• Developing project brief
• Report writing