Course Title: Profile a retail market
Part A: Course Overview
Program: C5177
Course Title: Profile a retail market
Portfolio: DSC
Nominal Hours: 36.0
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.Course Code |
Campus |
Career |
School |
Learning Mode |
Teaching Period(s) |
MKTG5696C |
City Campus |
TAFE |
320T Design (TAFE) |
Face-to-Face |
Term1 2007 |
Course Contact: Jo Beckerleg
Course Contact Phone: 9925 4211
Course Contact Email: joanne.beckerleg@rmit.edu.au
Course Description
This unit encompasses the skills and knowledge required to profile a retail market. It involves reviewing the image of the store, researching market demands, profiling store customers and implementing methods to attract customers to the store.
Pre-requisite Courses and Assumed Knowledge and Capabilities
None
National Competency Codes and Titles
National Element Code & Title: |
WRRO7A Profile a retail market |
Elements: |
Implement methods to attract customers to store |
Profile the store’s customer |
|
Research market demands for the store |
|
Review the image of the store |
Learning Outcomes
1. Review the image of the store
2. Research market demands for the store
3. Profile the store’s customer
4. Implement methods to attract customers to store
Overview of Assessment
• Group presentations
• Reflective journaling
• Research project
• Developing project brief
• Report writing