Course Title: Apply colour theory in response to a brief
Part B: Course Detail
Teaching Period: Term1 2007
Course Code: GRAP5146C
Course Title: Apply colour theory in response to a brief
School: 320T Design (TAFE)
Campus: City Campus
Program: C5177 - Diploma of Visual Merchandising
Course Contact : Jo Beckerleg
Course Contact Phone: 9925 4211
Course Contact Email:joanne.beckerleg@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to explore and apply colour theory in response to a brief.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVDES01A Apply colour theory in response to a brief |
Element: |
Apply colour theories to produce samples |
Performance Criteria: |
Select materials, tools and equipment required for the production of colour theory samples |
Element: |
Examine information on colour theory |
Performance Criteria: |
Identify and access sources of information on colour theory relevant to the brief |
Learning Outcomes
1. Examine information on colour theory
2. Apply colour theories to produce samples
Details of Learning Activities
On your timetable this competency will be referred to as Colour.
You will be learning to ‘read’ colour, interpret colour in the VM environment and target markets, various class activities involving paint and cut and paste.
You will be required to source colour examples (paint, magazine references) and magazines for reference material.
Activities may include:
• Sourcing
• Design
• Illustrate
• Presentations
• Research
Teaching Schedule
| WEEK | CLASS CONTENT | PERF. CRITERIA |
| 1 |
Introduction • Visual diary/workbook (inspiration, collected colour, thoughts and comments, etc) (Brief 1- 30%) |
1.1 2.4, 2.5 |
| 2 | Colour wheel - paint in gouache paints (Brief 2 P/F) Intro 3D colour wheel (Brief 3- 10%) |
2.1 |
| 3 | 3D Colour wheel - work in groups - colour wheel templates |
|
| 4 | 3D colour wheel - working in groups (Hand in Brief 2 & 3) |
|
| 5 | Words as colours (Brief 4 – P/F) Colour reference (Brief 5 – 10%) |
1.2 2.3, 2.4 |
| 6 | Work on words as colours and colour reference |
|
| 7 |
Words as colours presentation * Bring in Visual Diary for check in |
1.2, 1.2 2.1, 2.3, 2.4 |
| 8 | Visual Diary check in * Bring in colour collection reference material in Week 9 (Hand in Brief 5) |
|
| 9 |
Exploration of colour (Brief 6 - 30%) * Swap meet – share colour resources and reference material |
2.2, 2.4, 2.5 2.3 |
| 10 | Exploration of colour |
|
| 11 | Exploration of colour |
2.4 |
| 12 | Colour in retail (Brief 7 - 10%) Colour reversal (Brief 8 - 10%) - Part A |
2.3 |
| 13 |
Colour in retail Colour memory |
|
| 14 | Colour reversal - Part B (Hand in Brief 7) |
|
| 15 | Finish off all work * ALL projects to be included in Visual Diary (Hand in Brief 1, Brief 6) |
Learning Resources
Prescribed Texts
References
TBC |
Other Resources
Overview of Assessment
• Research project
• Developing project brief
• Portfolio presentations
• Studio based workshops
• Application of technical skills
Assessment Tasks
Brief 1 Visual diary
Brief 2 Colour wheel
Brief 3 Words as colours
Brief 4 Colour reference
Brief 5 Colour in retail
Brief 6 Colour memory
Brief 7 Food as inspiration
Brief 8 Landscape of colour
Assessment Matrix
Course grading
HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) N/A competency achieved
NN Fail 0-49% not yet competent
• All briefs are evenly weighted and the marks averaged out at the completion of the unit
• Students must pass all assessment tasks in order to pass this course
Attendance
The major learning experience involves group work, class interaction. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.
Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur.
This is aligned with standard visual merchandising industry practice.
• Students may be permitted to resubmit work upon application with course teacher.
• Course guide is subject to change in relation to industry demands and availability.
Course Overview: Access Course Overview