Course Title: Manage merchandise and store presentation

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: MKTG5695C

Course Title: Manage merchandise and store presentation

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Jo Beckerleg

Course Contact Phone: 9925 4211

Course Contact Email:joanne.beckerleg@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 36

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit encompasses a range of competencies required to manage merchandise and store presentation. It involves managing store merchandising, planning and managing store advertising and promotions, managing store pricing policies and managing housekeeping.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

WRRO1B Manage merchandise and store presentation

Element:

Manage housekeeping

Performance Criteria:

Store policies and procedures developed and implemented in regard to store housekeeping and maintenance.

Roster/schedules developed and managed, ensuring store housekeeping standards are monitored and maintained.

Contingency plan initiated in the event of merchandise or store presentation problems.

Element:

Manage store merchandising

Performance Criteria:

Layout and presentation support market position and promote customer flow according to store policy.

Layout assessment checks developed and implemented.

Standards for visual presentations and displays defined and clearly communicated to all staff.

Staff consulted to assess customer response to space allocations.


Element:

Manage store pricing policies

Performance Criteria:

Store policies and procedures maintained in regard to pricing.

Accurate information on pricing trends and changes maintained and communicated to relevant staff.

Procedures developed and implemented for pricing according to store policies and legislative requirements.

Element:

Plan and manage store advertising and promotions

Performance Criteria:

Store policies and procedures, managed and implemented in regard to store promotional activities.

Activities organised in line with anticipated/researched customer requirements.

Promotions managed in order to achieve maximum customer impact.

Arrangements with suppliers negotiated in regard to special promotional activities.

Store activities coordinated to complement shopping centre/retail complex promotions.

Assessment checks developed and implemented to measure effectiveness of promotions including layout, visual impact and customer response.

Promotional activities accurately documented and reported on.


Learning Outcomes


1 Manage store merchandising
2 Plan and manage store advertising and promotions
3 Manage store pricing policies
4 Manage housekeeping


Details of Learning Activities

On your timetable this competency will be referred to as Visual Merchandising Presentation (VMP).
This competency is delivered and assessed with MKTG 5695C and BUSM 5797C
• Industry visits
• Sourcing
• Design
• Illustrate
• Manage and facilitate
• Group work
• Presentations
• Research
• Install
• Lead a team
• Create 3D objects
• Practical demonstrations by teacher
• Participation in studio based activities
• Industry and past students examples
• OHS issues related to equipment, materials and environment


Teaching Schedule

SEMESTER ONE

WEEKCLASS CONTENTWRRVM5AWRR01B
1• Introduction to course, expectations and requirements
• Equipment and tool kit overview
• Discuss poster & styrene shapes brief in conjunction with VM Studio
• Develop housekeeping roster

 Window Survey (WK2)
 Poster hanging with styrene shapes (WK3)
• Discuss different types of windows
• Slide show of window displays
• Week 1 power point presentation
  1.3
4.1
4.2
4.3
2


 Window survey DUE
• Week 2 power point presentation
• Slide show of poster suspension displays
• Mounting poster demonstration
• Suspension and flat pinning demonstration
• Knot tying and fixing technique demonstration
• Use of space, flow line, focal point & balance


Suspension and flat pinning demoonstration & exercise

Vertical, fan and cylinder rolling demonstration

 1.1
1.2
 
3

 

Student practise poster suspension display
Student practise poster flat pinning display

Horizontal suspension with styrene shapes demonstration


 Week 3 power point presentation

Poster hanging with styrene shapes display

 2.1 3.1
2.2 3.2
2.3 3.3
2.6 3.4
 1.3
4 Risers and Bottles (WK5)

 Pyramid Market Research (WK6)
• Week 4 power point presentation
• Slide show of riser and bottle displays
• Product Presentation theory: Why do we display/present merchandise?
• Pyramid groupings, balance, focus, flow line
• Asymmetric and symmetric pyramid discussion

• Site Walk for pyramid market research
• City Tour on what to look for as a Visual Merchandiser
  1.3
5  Pyramid Display with shelf suspension (WK7)
 Product bottle arrangements (WK8,9&10)
 Risers and Bottles display
• Pyramid market research allocated time
 
1.3
6

Brief - Product Arrangements

Risers and Bottles display


  1.3
7

 Pyramid Market Research DUE
• Week 6 power point presentation
• Slide show of shelf suspension displays
• Demonstration on shelf suspension
• Demonstration with pyramid groupings

 

• Student practise with shelf suspension
• Student practise with pyramid groupings with bottles

 1.1
1.2
2.1
2.2
2.3
2.5
2.6
3.3
3.4
 
8  Sign & Icon
• Week 7 power point presentation
• Line, repetition, stepping, overlap, isolation, radiance, dominance, graduation and zigzag discussion
• Slide show of product arrangement displays
• Slide show of sign and icon displays

 Pyramid Display with shelf suspension


1.1
1.2
2.1
2.2
2.3
2.5
2.6
3.3
3.4
4.5
 1.3
9 
 Line display
 Isolation display

 4.1 4.6
4.2 4.7
4.3 2.4
4.4
 
10 
Zig Zag Display
Stepping Display

 4.1 4.6
4.2 4.7
4.3 2.4
4.4
 
11 Repetition display
Graduation display

 4.1 4.6
4.2 4.7
4.3 2.4
4.4
 
12Radiation Display
Dominance Display

Brief - Embossed Art Deco Screen
• Slide show of art deco displays

Brief - Classic Frame



  1.3
13Sign and product display
 Icon and product display
 Sign, icon and product display

 4.1 4.6
4.2 4.7
4.3 2.4
4.4
 2.1
2.2
2.3
14 

  Slide show of classic frame displays


 Feminine Embossed Art Deco screen display
 Masculine Embossed Art Deco screen display
4.1 4.6
4.2 4.7
4.3 2.4
4.4 2.3 
 
 
15 
 Stationary/Art classic frame display
 Black/White/Gold classic frame display
 4.1 4.6
4.2 4.7
4.3 2.4
4.4 2.3
 
16 • Catch up week for displays  
17 • Approved Catch up week  


SEMESTER TWO

WEEKCLASS CONTENTWRRVM5AWRR01B
1 Session 1
• Course Outline/Expectations
• Cleaning roster
• Fabric for week 2 (Students need to purchase)
 Inspiration Folder (WK16)
 Folio Brief (WK 16)
 Freelance Window Service Brief (WK 12)
 Men’s Business Bust Brief (WK 2)
 Men’s Casual Bust Brief (WK2)
 Crockery Pleating Brief (WK 3)
 Craft Flat Pinning Brief (WK 3)

Session 2
• Demo and practise with men’s ties and bust pinning
• City Walk for Menswear
  1.1
2.7
4.1

2 Session 1
 Seasonal food brief (WK 4)
 International food brief (WK 4)
• Students fabric required
• Demo on fabric pleating/table skirt/covering panels
• Students to pleating fabric for week 3 displays

Session 2
• 1 x men’s bust casual (bay)
• 1 x men’s bust business (bay)
 1.1
1.2
2.4
3.3
4.4
4.6
 1.3
2.3
3 Session 1
 Jewellery table brief (WK 5)
 CD/DVD brief (WK 5)
• Present Hard/Soft Selling information

Session 2
• 1 x Crockery and fabric pleating display (bay)
• 1 x Craft and fabric pleating flat pinning display (back wall of bay)
 1.1
1.2
2.1
2.2
2.3
2.4
2.5
 
4 Session 1
 Homewares brief (WK 6)

Session 2
• 1 x Food display – Seasonal or Modern (bay)
• 1 x Food display – International (bay)
 4.1
4.2
4.3
4.4
4.5
4.6
4.7
 
5 Session 1
 Mobile Phone Brief (WK 7)

Session 2
• 1 x jewellery display – dressing from back only
(table front view)
• 1 x jewellery display (360 table)
• 1 x CD/DVD display (bay)
 1.1
1.2
2.1
2.2
2.3
2.4
2.5
2.6
 
6 Session 1
 Car care brief (WK 8)
 MYER Mannequin Brief (WK 9)

Session 2
• 1 x Homewares one colour display (bay)
• 1 x Homewares black & white display (bay)
• Group table display
 1.1
1.2
2.1
2.2
2.3
2.4
2.5
2.6
 1.2
1.3
2.6
2.7
4.3
7 Session 1
 Gardening brief (WK 10)
 Sale brief (WK 10)
 Black and White mini shop brief (WK 14)
• Black & white mini shop power point presentation
• Black & white mini shop slide show

Session 2
• 1 x Mobile phone hard sell display (slatwall)
• 1 x Mobile phone soft sell display (bay)
 4.1
4.2
4.3
4.4
4.5
4.6
4.7
 
8 Session 1
 Hardware brief (WK 10)
 Stationary brief (WK 10)
 Studio manufactured book brief (WK 11)
• Dressing Mannequins Demonstration and Practice

Session 2
• 1 x Car care hard sell display (slatwall)
• 1 x Car care soft sell display (bay)
 4.1
4.2
4.3
4.4
4.5
4.6
4.7
 
9 Session 1
• MYER Basement Mannequin Dressing
 2.6
3.4
4.3
 2.1
2.2
2.3
2.4
2.5
2.6
2.7
10 Session 1
 Melbourne Cup/Casino brief (WK 13)
 TEST brief (WK 13)
• Melbourne cup/casino slide show

Session 2
• 1 x Garden display soft sell (bay)
• 1 x Garden display hard sell (slatwall)
• 1 x Sale Display (bay)
 4.1
4.2
4.3
4.4
4.5
4.6
4.7
 
11 Session 1
• 1 x stationary soft sell (bay)
• 1 x Hardware display soft sell (bay)
• 1 x book display (studio manufactured)
 4.1
4.2
4.3
4.4
4.5
4.6
4.7
 
12 Session 1
• Students to verbally present their completed freelance window brief

Session 2
• 1 x free choice display (bay)
• 1 x trend women’s or men’s accessory display using suspended dowel (bay)
 1.1
1.2
2.1
2.2
2.3
2.4
2.5
2.6
 1.1 2.5
1.2 2.6
1.3 2.7
1.4
2.1
2.2
2.3
2.4
13 Session 1
 Festive table brief (WK 13)
 Tiffany window brief (WK 13)
• Tiffany slide show
• Festive table slide show

Session 2
• 1 x Melbourne Cup or Casino with Studio decorated frame (bay)
• TEST display using mini shop colours
 1.1
1.2
2.1
2.2
2.3
2.4
2.5
2.6
 
14 Session 1
• Black & White mini shop setup Time limit 3 hrs

Session 2
• Black & white Mini Shop debrief
 4.1
4.2
4.3
4.4
4.5
4.6
4.7
1.1 2.4
1.2 2.5
1.3 2.6
1.4 2.7
2.1 3.1
2.2 3.2
2.3 3.4
4.1 4.3
4.2 

 
15 Session 1
• Festive Table
Session 2
• 1 x Tiffany Christmas display (bay)
 1.1
1.2
2.1
2.2
2.3
2.4
2.5
2.6
 
16 Session 1
• Inspiration Folder Due
• Folio Due
• Student Review
 2.2
2.3
2.4
2.5
4.5
 2.2
2.5
2.6
2.7
17 • Approved Catch up week  


Learning Resources

Prescribed Texts


References

TBC


Other Resources


Overview of Assessment

1 Manage store merchandising
2 Plan and manage store advertising and promotions
3 Manage store pricing policies
4 Manage housekeeping


Assessment Tasks

Assessment may include :
• Written and visual reports, practical displays of various products including but not limited to home wares, food, cosmetics, fashion accessories, books, CDs etc and concept sketches.
Semester 1
1. Window Survey = 100 (Wk 2)
2. Poster Hanging with Styrene Shapes = 100 Wk 3
3. Risers and Bottles (Asymmetric no risers) = 100 Wk 5
4. Risers and Bottles (Asymmetric with risers) = 100 Wk 5
5. Risers and Bottles (Symmetric no risers) = 100 Wk 5
6. Risers and Bottles (Symmetric with risers) = 100 Wk 5
7. Pyramid Market Research = 100 Wk 6
8. Pyramid with Shelf Suspension (on&off shelf) = 100 Wk 7
9. Pyramid with Shelf Suspension (on shelf only)=100 Wk 7
10. Product Bottle Arrangements (Line) = 100 Wk 8
11. Product Bottle Arrangements (Isolation) = 100 Wk 8
12. Product Bottle Arrangements (Radiation) = 100 Wk 8
13. Product Bottle Arrangements (Overlap) = 100 Wk 9
14. Product Bottle Arrangements (Dominance) = 100 Wk 9
15. Product Bottle Arrangements (Stepping) = 100 Wk 9
16. Product Bottle Arrangements (Repetition) = 100 Wk 10
17. Product Bottle Arrangements (Graduation) = 100 Wk 10
18. Product Bottle Arrangements (Zig-Zag) = 100 Wk 10
19. Sign & Icon (Sign only) = 100 Wk 11
20. Sign & Icon (Icon only) = 100 Wk 11
21. Sign & Icon (Sign and Icon) = 100 Wk 11
22. Embossed Art Deco Screen (Masculine) = 100 Wk 14
23. Embossed Art Deco  Screen (Feminine) = 100 Wk 14
24. Classic Frame (Stationary/Artistic) = 100 Wk 15
25. Classic Frame (Black, White and Gold) = 100`Wk 15

Semester 2
1.Men’s Casual Bust Display = 100 Wk 2
2.Men’s Business Bust Display = 100 Wk 2
3.Crockery & pleating fabric Display = 100 Wk 3
4.Craft & pleating fabric flat pinning Display = 100 Wk 3
5.Seasonal or Modern Food Display = 100 Wk 4
6.International Food Display = 100 Wk 4
7.Jewellery table display (front view) = 100 Wk 5
8.Jewellery table display (360 view) = 100 Wk 5
9.DVD/CD Display = 100 Wk 5
10.Homewares one colour display = 100 Wk 6
11.Homewares black & white display = 100 Wk 6
12.Group table exercise = 100 Wk 6
13.Mobile phone hard sell display slatwall = 100 Wk 7
14.Mobile phone soft sell display bay = 100 Wk 7
15.Car care hard sell display slatwall = 100 Wk 8
16.Car care soft sell display bay = 100 Wk 8
17.MYER basement Mannequin Dressing = 100 Wk 9
18.Gardening display soft sell bay = 100 Wk 10
19.Gardening displayhard sell slatwall = 100 Wk 10
20.Sale Display = 100 Wk 10
21.Hardware display soft sell bay = 100 Wk 11
22.Stationary hard sell slatwall = 100 Wk 11
23.Book Display (studio manufactured) = 100 Wk 11
24.Free Choice Display bay = 100 Wk 12
25.Accessory Display using dowel = 100 Wk 12
26.Freelance Brief = 100 Wk 12
27.Melbourne Cup/Casino Display with frame = 100 Wk 13
29.TEST = 100 Wk 13
30.Black and White Mini Shop = 100 Wk 14
31.Festive Table Display = 100 Wk 15
32.Tiffany Window Display = 100 Wk 15
33.Folio of semester 2 displays = 100 Wk 16
34.Inspiration Folder = 100 Wk 16


Assessment Matrix

Marks recorded
HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) competency achieved
NN Fail NN 0-49% not yet competent

• Assessment is ongoing throughout the semester


• Students must pass all assessment tasks in order to pass this course


• Attendance
The major learning experience involves group work, class interaction, presentations and installations. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.


• Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.


• Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur.
This is aligned with standard visual merchandising industry practice.


• Students may be permitted to resubmit work upon application with course teacher.


• Course guide is subject to change in relation to industry demands and availability.

Other Information

FOOTWEAR

Students must have fully covered feet at all times.

Thongs, ballet shoes, slipons, high heels are not ACCEPTABLE as footwear items.

This is a studio workplace environment, and as such OH&S regulations must be adhered to.

You will be asked to leave the class if you wear  inappropriate footwear.

There are no exceptions regarding this issue.

Course Overview: Access Course Overview