Course Title: Manufacture visual merchandising support structures

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: MKTG5699C

Course Title: Manufacture visual merchandising support structures

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Jo Beckerleg

Course Contact Phone: 9925 4211

Course Contact Email:joanne.beckerleg@rmit.edu.au;


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 32

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit encompasses the knowledge and skills required to manufacture simple support elements for visual display.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

WRRVM3A Manufacture visual merchandising support structures

Element:

Construct display frames

Performance Criteria:

Frames are measured and cut accurately to specifications.

Corners are filled and sand mitred to industry standard.

Frame finishing mediums are applied evenly to achieve specified finish results

Element:

Design and construct simple visual merchandising structures

Performance Criteria:

Plans of simple fixed and collapsible visual merchandising structures are sketched for manufacturer according to client specifications.

Appropriate card stock is selected to achieve planned results. 

Card scoring and cutting techniques are appropriate to planned results.

Relevant fixing methods are selected and used.

Paint finishes are applied according to planned finish where relevant.

Colour copy images are applied to structures where relevant to the planned finish.

Finished structure matches client specifications and meets occupational health and safety requirements.

Element:

Follow workshop operational procedures

Performance Criteria:

Workshop tools and equipment are used according to manufacturer operational and safety instructions.

Workshop area is maintained in a clean and tidy manner and materials are stored in accordance with enterprise procedures.

Element:

Maintain tools and equipment

Performance Criteria:

Workshop tools and equipment are cared for according to manufacturer instructions and workshop occupational health and safety procedures.

Faulty tools and equipment are reported according to workshop occupational health and safety and maintenance procedures.

Materials stock is monitored according to enterprise procedures.

Element:

Manufacture styrene signs

Performance Criteria:

Presentation roughs are composed for store signs.

Styrene cutting techniques are demonstrated using pinned card stencils.

Styrene shapes are mounted to achieve planned constructions.

Suitable paint finishes are applied to achieve planned results


Learning Outcomes


1. Follow workshop operational procedures
2. Maintain tools and equipment
3. Design and construct simple visual merchandising structures
4. Manufacture styrene signs
5. Construct display frames


Details of Learning Activities

On your timetable, this competency will be referred to as
Studio.
In this unit you will develop the skills required to design and manufacture Visual Merchandising props and signage in a simulated workplace environment. The props and signage will be suitable for various, in-store and retail environments.
Students will undertake O.H.S. Training, relevant to the environment, the tools equipment and the materials being used.
NOTE You will; be advised on the appropriate types of footwear, and this footwear will be worn at all times.
Failure to comply with this ruling will mean that you will not be able to enter the production area.


Teaching Schedule

WEEKCLASS CONTENTPERF CRITERIA
1Introduction, and the demonstration of workshop function,tools and equipment. O.H.S. DEMONSTRATION,Record and sign off.2.1. 2.3.
2Demonstration of how to use the hot-wire cutter.
Students will cut 3 geometric shaped templates.
Students will use the 3 templates and cut 3 styrofoam shapes.
4.2.
3Breif 1.Manufacture of a riser for V.M.P. presentation,templates ,hot-wire cutter adhesives.1.1. 1.2. 3.1. 3.2. 3.3.
4Continue the manufacture of the riser, glues ,adhesives finishes.3.4. 3.5.
5Brief 2The design and manufacture of a sign and icon for V.M.P. Presentations4.1.
6Discussion on the finer points of manufacture, the size of the sign, template methods, letter cutting, paint application4.1.
7Ongoing manufacture of signage and letter production, continue painting4.1.
8Fix lettering to background, spacing and layout considerations, produce the Icon. Complete both today4.1 4.3. 4.4. 3.7.
9Brief 3.The design and manufacture of an Art Deco Screen to be used in V.M.P.5.3.
10Demonstration of embossing techniques ,map out design and begin the embossing process5.3.
11Students should complete the screens today.5.3.
12Breif 4. Students will design and begin the manufacture of a classic decorative frame for V.M.P.2.2.
13Styrofoam application to base substrate,adhesives and laminating techniques,2.2.
14Ongoing production of decorative frame2.2.
15Apply decorative finishes to frame.2.2.
16Complete the decorative frame today2.2.
17 Tutorial 


Learning Resources

Prescribed Texts


References

TBC


Other Resources


Overview of Assessment

• Developing project brief
• Workplace simulations
• Studio based workshops
• Application of technical skills


Assessment Tasks

1. Introduction to studio, demonstration of tools and equipment, O.H.S issues.
2. Demonstration of the hot-wire cutters, students will cut 3 geometric shapes.

Brief 1. The manufacture of a riser for V.M.P.
Brief 2. The design and manufacture of a brand name panel and icon for V.M.P.
Brief 3. The deign and manufacture of an Art Deco screen, to be used in V.M.P..
Brief 4. The manufacture of a decorative frame, to be used in V.M.P.
All briefs are evenly weighted and the marks are averaged out at the completion of the unit.


Assessment Matrix

Marks recorded
HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) competency achieved
NN Fail NN 0-49% not yet competent

• Assessment is ongoing throughout the semester


• Students must pass all assessment tasks in order to pass this course


• Attendance
The major learning experience involves group work, class interaction, presentations and installations. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.


• Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.


• Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur.
This is aligned with standard visual merchandising industry practice.


• Students may be permitted to resubmit work upon application with course teacher.


• Course guide is subject to change in relation to industry demands and availability.

The major learning experience involves the safe working practices of the studio environments, tools and equipment. It is strongly advised that students attend all sessions in order to engage in the required learning activities ensuring the maximum opportunity to gain competency.
Works not seen in progress.


If a student hands in work that the Teacher has never sighted in class or discussed with the student prior to submission, the teacher can refuse the work on the basis of authentification.

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