Course Title: Apply lettering
Part B: Course Detail
Teaching Period: Term1 2007
Course Code: MKTG5700C
Course Title: Apply lettering
School: 320T Design (TAFE)
Campus: City Campus
Program: C5177 - Diploma of Visual Merchandising
Course Contact : Jo Beckerleg
Course Contact Phone: 9925 4211
Course Contact Email:joanne.beckerleg@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 70
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit includes the skills and knowledge required to lay out and apply lettering to design a variety of signage for use in retail, exhibition and event settings.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
WRRVM4A Apply lettering |
Element: |
Apply layout principles |
Performance Criteria: |
Layout principles, including tight units of meaning, space frame border, and dominance and contrast are applied according to the planned lettering design. |
Element: |
Construct tickets, signs and show-cards |
Performance Criteria: |
Freehand pencil alphabets are constructed for price tickets and signs using basic letter styles where required. |
Element: |
Produce written text for promotional purposes |
Performance Criteria: |
Illustrated concept sketches are produced for presentation to client. |
Learning Outcomes
1. Construct tickets, signs and
show-cards
2. Apply layout principles
3. Produce written text for promotional purposes
Details of Learning Activities
On your timetable this competency will be referred to as Lettering.
In this unit you will develop skills required for hand lettering, writing traditional and modern letter styles with a variety of different tools. You will be able to understand and use the fundamentals of layout correctly.
With the knowledge gained, the development of skills and the use of technology be able to develop concepts and apply these skills to a variety of design solutions for use in retail, exhibition, event settings, etc.
Activities could include:
• Industry visits
• Design
• Illustrate
• Group work
• Presentations
• Research
• Lead a team
Teaching Schedule
| WEEK | CLASS CONTENT | PERF CRITERIA |
| 1 | Introduction • Equipment • Alphabets • Exercises |
|
| 2 | Alphabet exercises (Brief 1) |
|
| 3 | Alphabet sheets • A3 alphabet sheet |
1.1, 1.2 |
| 4 | Layout |
1.3, 2.1 |
| 5 | Calligraphy • Practice styles • Menu (Brief 3) Brief 2 due |
1.3, 3.2 |
| 6 | Calligraphy • Start manuscript (Brief 4) |
|
| 7 | Calligraphy Brief 3 due |
|
| 8 | Calligraphy | |
| 9 | Calligraphy Brief 4 due |
|
| 10 | Typography book Lettering and layout • Lettering and layout workbook (Brief 5) |
1.3, 2.1, 2.2 3.2, 3.3 |
| 11 | Type as design (Brief 6) |
2.2 |
| 12 | Type as design Brief 5 due |
|
| 13 | Type as design | |
| 14 | Press ad • Layout skills • Fundamentals of a brief (Brief 7) Brief 6 due |
2.1, 2.2 |
| 15 | Press ad |
|
| 16 | Press ad |
|
| 17 | Tutorial |
| WEEK | CLASS CONTENT | PERF CRITERIA |
| 1 | Intro to course Intro to Brief 8 – Observational signage View good/bad samples of retail signage (Brief 8) |
|
| 2 | VISIT Brief 7 due |
|
| 3 | Intro to Brief 9 – Van design Mobile signage design (Brief 9) Brief 8 due |
2.1 2.2 3.1 3.2 |
| 4 | Development of ideas | |
| 5 | Completion of ideas Complete final design in 2D design |
|
| 6 | Intro Brief 10 - Food Court design Food Court design (Brief 10) Brief 9 due |
2.2 3.1 3.2 3.3 |
| 7 | SITE VISIT (research) | |
| 8 | Development of ideas | |
| 9 | Development of ideas | |
| 10 | Intro to Brief 11 – Community event/festival Community based event/festival (Brief 11) |
2.2 3.1 3.2 |
| 11 | Proposed concept presented in class Brief 10 due |
|
| 12 | Intro Brief 12 - Exhibition/event Meet at industry site (Brief 12) |
3.2 |
| 13 | Present brief 12 to class Brief 12 due |
|
| 14 | Development of ideas Work on final design in 2D design |
|
| 15 | Brief 4 check in with teacher Work on final design in 2D design |
|
| 16 | Present Brief 4 to class Brief 11 due |
|
| 17 | Tutorial |
Learning Resources
Prescribed Texts
References
TBC |
Other Resources
Overview of Assessment
• Research project
• Developing project brief
• Software application
• Portfolio presentations
• Application of technical skills
Assessment Tasks
Brief 1 Alphabet sheets
Brief 2 Price tickets and layout
Brief 3 calligraphy menu
Brief 4 Calligraphy manuscript
Brief 5 Typography book
Brief 6 Type as design
Brief 7 Press ad
Brief 8 Sign observation
Brief 9 Van design
Brief 10 Food court
Brief 11 Community event
Brief 12 Exhibition
• All briefs are evenly weighted and the marks will be averaged out at the completion of the unit
Assessment Matrix
Course grading
HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) N/A competency achieved
NN Fail 0-49% not yet competent
• Assessment is ongoing throughout the semester
• Students must pass all assessment tasks in order to pass this course
• Attendance
The major learning experience involves group work, class interaction and field trips. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
• Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.
• Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur.
This is aligned with standard visual merchandising industry practice.
• Students may be permitted to resubmit work upon application with course teacher.
• Course guide is subject to change in relation to industry demands and availability.
Course Overview: Access Course Overview