Course Title: Maintain display lighting and brief lighting designers

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: MKTG5707C

Course Title: Maintain display lighting and brief lighting designers

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Jo Beckerleg

Course Contact Phone: 9925 4211

Course Contact Email:joanne.beckerleg@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit encompasses the application of skills and knowledge required to brief lighting designers regarding the design and application equipment for visual merchandising applications and to maintain and adjust existing lighting to enhance displays.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

WRRVM11A Maintain display lighting and brief lighting designers

Element:

Adjust/redirect lighting to enhance displays

Element:

Brief a designer

Element:

Maintain existing lighting


Learning Outcomes


1. Maintain existing lighting
2. Adjust/redirect lighting to
enhance displays
3. Brief a designer


Details of Learning Activities

On your timetable this competency will be referred to as Lighting
In this unit you will provided with skills and knowledge that will enable you to choose/ select suitable lighting equipment for various visual merchandising, retail event and display applications. You will also gain skills in maintaining, adjusting and improving existing lighting for enhancement/ impact, briefing a lighting designer, analysing mood and ambience, and the awareness of budgets, running costs and energy efficient solutions.

Activities could include:
• Excursions
• Industry visits
• Group work
• Produce technical drawings
• Illustrate
• Research
• Presentations
• Design


Teaching Schedule

SEMESTER ONE

WEEKCLASS CONTENTPERF CRITERIA
1 Introduction :
• Course content overview
• VM Industry requirements
• Assessment tasks
 
2 Basic theory : Light/ Electricity/ Colour  
3 Lighting types/ equipment/ lamps/ use & application 
4 Lighting observation walk Melbourne CBD
(Ass1)
 1.1
5 Combined class activity : Lighting/ VMP
• Classroom Lighting hardware/ equipment
• Operation
• Safety Ass1 due
 1.2, 2.1, 2.2
6 Excursion to Commercial lighting company showroom:
• Hardware range
• Lighting operation demonstration
 
7 Colour filtering/ gobo effects/ colour rendering/ colour temperature 
8 Industry lighting training session. OH & S 
9 Lighting planning/ hardware specification/ catalogue information
…combined Lighting/ VMP “Homewares’ group Assignment (Ass 2)
 1.2, 2.1, 2.2
10 ‘Homewares’ Lighting/ VMP group assignment 
11 Lighting excursion 
12‘Homewares’ group assignment / installation/ assessment
Ass 2 due
 
13 Retail Lighting:
• Ambience
• Architectural
• Accent (Ass 3)
 1.2, 2.1, 2.2, 3.1
14 Work on Assignment 3  
15 Completion and hand up of Assignment 3
Ass 3 due
 
16  
17  

 

SEMESTER TWO

WEEKCLASS CONTENTPERF CRITERIA
1 Introduction: Note: Lecture in auditorium
• Course content overview
• Aims & objectives
• Assessment tasks/ assignments
 
2 Retail/ event hardware:
• Product knowledge
• Equipment/ accessories
• Application & visual examples
 
3Retail/ event hardware:
…..continued


 
4Guest speaker: John Kerr Stage 1 Promotions
Subject : ‘Lighting Retail Promotions’ (Ass 4)
Industry set assignment
Note: Lecture in auditorium


 3.1, 3.3
5Assignment 4 requirements/ detail
….’Lighting as a tool for impact’ Note: Lecture in auditorium
 
6Assignment 4 …Field work 
7Excursion: Melbourne Museum Ass 4 due
…exhibition lighting observation/ techniques/ impact
 
8Intro Assignment 5: (Ass 5)
Exhibition lighting
Hardware specification/ cost Note: Lecture in auditorium
 1.1, 2.1, 3.1
9Guest speaker: Murray Taylor Bytecraft
Subject: ‘Working with a Lighting Designer’ Note: Lecture in
Auditorium
 
10Assignment 5 …Field work 
11 Assessable progress check …Assignment 5  
12 Intro Assignment 6: (Ass 6) Ass 5 due
Industry set assignment Murray Taylor Bytecraft Note:
Equipment hire budgets/ specifications/ concepts Lecture in Aud
 3.1, 3.2, 3.3, 3.4
13 Industry excursion:
Stage 1 Promotions MYER Xmas window lecture… Port Melbourne
 
14 Assessable progress check …Assignment 6 
15 Hand up final assignment: Ass 6 due
Assessed by Murray Taylor Bytecraft
 
16  
17  

 

Please note: Various sessions above indicate that the lecture will take place in the auditorium Level 1.
These 6 auditorium lectures will replace the Lighting class normally timetabled in your
room for that week. eg: Week 1 ...all 2nd year students meet together in the Auditorium for
the lecture… you won’t be required to attend your individual Lighting class that week.
( Semester 2 only )


Learning Resources

Prescribed Texts


References

Various Visual Merchandising publications eg: Inspiration magazine, VM S&D magazine, pictorial books on retail design/ interiors/ events/ concerts, various lighting company catalogues, and various lighting web sites.
Publications are available for reference from RMIT Libraries, your lighting teacher, and the Visual Merchandising program book collection.


Other Resources


Overview of Assessment

• Research project
• Developing project brief
• Workplace simulations
• Portfolio presentations
• Report writing


Assessment Tasks

Assignment 1 Lighting observation report 10%
Assignment 2 Group assignment (with VMP class) 35%
Assignment 3 Lighting plan (individual) 55%
Assignment 4 Retail promotion 20%
Assignment 5 Exhibition lighting 30%
Assignment 6 Retail/ Event 50%


Assessment Matrix

Course grading

HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX N/A competency achieved
NN Fail 0-49% not yet competent


* Assessment is ongoing throughout the semesters


• Students must pass all assessment tasks in order to pass this course

• Attendance
The major learning experience involves classroom activity, field visits, industry visits, group work and various guest speakers/ industry assessors. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.


• Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.

• Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur.
This is aligned with standard visual merchandising industry practice.

• Students may be permitted to resubmit work upon application with course teacher.

Course guide is subject to change in relation to industry demands and availability.

Course Overview: Access Course Overview