Course Title: Design and produce store plans and floor layouts

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: MKTG5708C

Course Title: Design and produce store plans and floor layouts

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Jo Beckerleg

Course Contact Phone: 9925 4211

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

• MKTG 5702
• MKTG 5703
• MKTG 5698
• MKTG 5705

Course Description

This unit encompasses the application of knowledge and skills to participate in store planning including floor layouts and fit-outs.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

WRRVM12A Design and produce store plans and floor layouts


Design fit-outs for new and existing retail spaces

Performance Criteria:

On-site and existing retail space is accurately measured.

Business target market, customer demographic, style and desired ambience are negotiated with client/s.

Rendered visuals of proposed store facades are presented.

Fit-out plans including analysis and rationale for layout, traffic flow, customer needs, fixtures, fittings and budget are presented.

Grid and free-flow plans are designed to scale, modified and adapted to suit client briefs.


Produce free floor layouts

Performance Criteria:

Planning brief is confirmed in accordance with client requirements.

Floor layouts are designed to scale, indicating all components and how they interact with customers to create a total store image.

Plans presented include analysis and rationale for layout, safe and effective traffic flow, customer needs, image, ambience and style using both oral and written reports.

Learning Outcomes

1. Produce free floor layouts
2. Design fit-outs for new and existing retail spaces

Details of Learning Activities

On your timetable this competency will be referred to as Store Design

Activities may include:
• Industry and other visits
• Research
• Design
• Group work
• Class presentations
• Sourcing of professional quotes
• Working with store owners

Teaching Schedule


1 Subject overview, Course guide
What is Store Design ? Little Collins – QV - Melb Central observation
2 Major Project requirements
Client Background Target market, product range/mix
3 Little Collins st Discussion

 1.3, 2.3
4 Site selection & Facade Architectural features 1.1, 1.2, 1.3
2.1, 2.2
2.3, 2.4, 2.5, 2.6
5 Store Ambience / materials elements Presentation /A 
6 Presentation A
Store Layout Ergonomics Human-Architectural Dimensions
7 Collection Store Layout Plans /B
Image, corporate identity, perception Fixtures & Fittings
8 Work on major project 
9 Visit 1 
10 Work on major project 
11 Visit 2 
12 Work on major project 
13 Work on major project 
14 Presentation /C 
15 Free Class 
16 Client sell Presentation / D 
17 Tutorial, Approved Resubmissions  


1 Subject overview,
Retail Design Process Basic Design Elements
2 Store Planning Traffic flow, Prime selling
areas, Product placement
 1.1, 1.2, 1.3
3 Style, Image, Directions, Profile

4 Store Life cycle
Site Measure / Inspection / Fitout manual
 1.1, 1.2, 1.3
2.1, 2.2, 2.3
5 Exterior design concept considerations Materials 2.4, 2.5
6 Field work  
7 Technical drawings
8 Field work 
10 Group Presentation 
11 Future Concept Brief 1.1, 1.2, 1.3
2.1, 2.2, 2.3
12 Future Trends 2.4, 2.5
13 Folio and Performance review 
14 Field work  
16 Future Concept presentations 
17 Tutorial
Approved Resubmissions

Learning Resources

Prescribed Texts


VM and SD
Ragtrader magazine
Inside magazine
Artichoke magazine

Other Resources

Overview of Assessment

• Group presentations
• Reflective journaling
• Research project
• Developing project brief
• Portfolio presentations
• Report writing
• Application of technical skills

Assessment Tasks

Part A had an overview – this needs to be in more detail.

Brief 1 – Observation PX
Brief 2 – Major store plan 40%
Brief 3 – Space plan 10%
Brief 4 – Vacant site store design 25%
Brief 5 – Future concept 25%

Assessment Matrix


Course Overview: Access Course Overview