Course Title: Design and produce merchandising and in-store presentations

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: MKTG5710C

Course Title: Design and produce merchandising and in-store presentations

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Jo Beckerleg

Course Contact Phone: 9925 4211

Course Contact Email:joanne.beckerleg@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 90

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

• MKTG 5701

Course Description

This unit encompasses the application of knowledge and skills in targeted merchandising, and visual presentation within defined retail/exhibition spaces.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	WRRVM16A Design and produce merchandising and in-store presentations
Element:	Conduct merchandising analysis
Performance Criteria:	Brief is identified and parameters are negotiated with a retail industry client. Specific needs are negotiated with the client.
Element:	Develop fabric presentations
Performance Criteria:	Budget, mid-range and upmarket concept sketches are developed for the visual presentation of fabrics using mannequins. Fabric presentations involving suitable industry standard stylistic arrangements are developed targeting the specific market sector. Suitable signage, depicting price and typographic design in harmony with the product presented, is created and installed. Strategic compositional design themes are created and applied to fabric displays.
Element:	Develop fashion presentations
Performance Criteria:	Male and female fashion presentations are arranged and grouped according to designated design principles. Marker concept layouts are produced for a range of visual presentations suitable for industry use. Mannequin wigs are selected and mannequins are assembled and dressed according to industry standards and client image requirements. Installation and arrangement of mannequins in situ is demonstrated according to planned themes. Suitable props are produced and installed as required to suit the storyline of the display.  Industry standard presentation site housekeeping procedures and relevant OH&S principles are implemented.
Element:	Develop merchandising plans
Performance Criteria:	Wall and floor fixturing and merchandising plans are produced to industry standard and address the specific needs of the retail outlet. Plans detail the key physical elements of the outlet that affect merchandising performance. Scale-rendered versions of exterior elevation, interior perspective, fixture placement (plan), and stock placement (elevation) are developed as required and to industry standard. An illustrated report on the process of remerchandising the stores product is produced. Sales figures before and after remerchandising are predicted.
Element:	Research fixturing systems
Performance Criteria:	Styles, prices and correct usage and assembly of a wide range of fixtures are determined through research and supplier visits. Correct merchandising on fixtures is demonstrated to client satisfaction. Correctly balanced merchandise placement on wall fixturing systems is demonstrated to industry standard.
Element:	Research, obtain and maintain mannequins
Performance Criteria:	Styles, purchase prices, hire prices and methods of presentation of store mannequins are determined through research and visits to industry suppliers. A working file of mannequin looks, styles and poses, specific manufacturers and suppliers is developed and maintained. Mannequins are obtained for specific merchandising projects in accordance with store policy. Correct assembly techniques for a male, female and infant mannequin are demonstrated according to standard industry practice.  Industry standard procedures to ensure cleanliness and safe storage for mannequins are implemented. Wigs are cared for and stored according to industry standard practice.

Learning Outcomes

• Research fixturing systems
• Conduct merchandising analysis
• Develop merchandising plans
• Research, obtain and maintain mannequins
• Develop fashion presentations
• Develop fabric presentations

Details of Learning Activities

On your timetable this competency will be referred to as Visual Merchandising Presentation 2 (VMP 2).
This competency is delivered and assessed with MKTG 5706C
Students will work in teams and individually on projects ranging from industry based jobs, group activities and individual projects.
Students will install, plan, source, manage, research, present and facilitate window installations both on and offsite.
Students will be involved in researching and producing a promotional Visual Merchandising package for a chain or department store and a Visual Merchandising Manual/Guide book for a retail business

Please note:
Assignments and due dates are subject to change  in relation to industry demands and availability. This includes industry based projects, guest speakers and off site work. Students will be notified of the changes as they occur.

Teaching Schedule

 SEMESTER 1 Practical Schedule

WEEK	CLASS CONTENT	PERF CRITERIA
1	Team 5 Orientation Team 6 & 7 The course guide What will we be doing VMP2 Course Housekeeping VMP2 Paper Work VMP 2 Class Schedules Brief 1 Team 6 Posters Team 7 Front Window /Posters
2	Team 5 The course guide What will we be doing VMP2 Course Housekeeping VMP2 Paper Work VMP 2 Class Schedules Brief 1 Posters Brief 1Team 6 Posters Prep Breif 1Team 7 Front Window/Posters Prep	Brief 1 WRRVM10A 1.1,1.2,1.3.1.4 2.1, 2.2, 2.3 3.1, 3.2, 3.3, 3.4, 4.1, 4.2
3	Brief 1 Team 5 Posters Prep Brief 1Team 6 Posters installed Brief 1Team 7 Front Window/Posters installed
4	Brief 1 Team 5 Posters Prep Justin away this class Brief 1Team 6 Front Window/Brief 2 Presentation & Prep Brief 1Team 7 Front Window prep
5	Brief 1 Team 5 Labour Day Holiday Brief 2 Team 6 Front Window/Brief 2  Prep Team 7 Front Window Installed	Brief 2 WRRVM10A 1.1,1.2,1.3.1.4 2.1, 2.2, 2.3 3.1, 3.2, 3.3, 3.4, 4.1, 4.2
6	Brief 2 Team 5 Presentation of Brief 2 / Posters installed Brief 2 Team 6 Prep Brief 2 Team 7 Presentation of Brief 2/Front Window Installed
7	Brief 2 Team 5 Prep Brief 2 Team 6 Front Window Prep Brief 2 Team 7 Prep
8	Brief 2 Team 5 Prep Brief 2 Team 6 Front Window Prep Brief 2 Team 7 Prep
	Team 5 Easter Holiday  Team 6 Easter Holiday  Team 7 Easter Holiday
9	Brief 2 Team 5 Install Brief 2 Team 6 Front Window prep/install Brief 3 Team 7 Presentation of Brief 3 Install Brief 2	Brief 3 WRRVM10A 1.1,1.2,1.3.1.4 2.1, 2.2, 2.3 3.1, 3.2, 3.3, 3.4, 4.1, 4.2
10	Brief 3 Team 5 Presentation of Brief 3 & Front Window Brief Brief 3 Team 6 Presentation of Brief 3 / Install Front Window Brief 2 Team 7 Anzac Day Holiday
11	Brief 3 Team 5 Prep Brief 3 Team 6 Prep Brief 3 Team 7 Prep
12	Brief 3 Team 5 Prep Brief 3 Team 6 Prep Brief 3 Team 7 Prep
13	Brief 3 Team 5 Prep Brief 3 Team 6 Prep Brief 3 Team 7 Install
14	Brief 3 Team 5 Install Brief 3 Team 6 Prep Brief 3 Team 7 Install
15	Team 5 Install Front Window Team 6 Install Team 7 TBA
16	Brief 3 Team 5 Brief 3 Team 6 Brief 3 Team 7 Install

 

SEMESTER 1 Theory Schedule

WEEK	CLASS CONTENT	PERF CRITERIA
1 26/02/07	Subject Introduction Course Guide Creative Windows on a Budget Brief 1 Presented	Brief 1 WRRVM16A 2.1, 2.2
2 05/03/07	Research for Brief 1
3 12/03/07	Labour Day Holiday No Class
4 19/03/07	Guest Speaker Beyond Windows - Taking VM to new heights Amanda Henderson Gloss Creative Brief 1 Due
5 26/03/07	Visual Merchandising & Promotions Part 1 Brief 2 Presented	Brief 2 WRRVM16A 2.1, 2.2 3.1, 3.2, 3.3, 3.4, 3.5
6 02/04/07	Guest Speaker   Maryann Hulbert
	Easter Holidays
7 16/04/07	Visual Merchandising & Promotions Part 2 Presentation of Brief 3 Brief 2 Due	Brief 3 WRRVM16A 2.1, 2.2 3.1, 3.2, 3.3, 3.4, 3.5
8 23/04/07	Visual Merchandising & Promotions Part 2
9 30/04/07	Research for Brief 3
10 07/05/07	Research for Brief 3 Check in for Brief 3
11 14/05/07	Brief 3 Due TBA
12 21/05/07	The VM Manual
13 28/05/07	TBA
14 04/06/07	Tutorial Check In

Semester 2 Theory Schedule

WEEK	CLASS CONTENT	PERF CRITERIA
1	Course Introduction Semester 1 review
2	VM Manual What is it? Who is it for? The Brief Managing this job Requirements	WRRVM16A 1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5 4.1, 4.2, 4.3, 4.4, 4.5,4.6 5.1, 5.2, 5.3, 5.4, 5.5, 5.6
3	VM Manual Presentation Part 1
4	VM Manual Presentation Part2
5	Research all teams
6	Research progress check 1Team 5
7	Research progress check 1Team 6
8	Research Progress check 1Team 7
9	VM Manual Presentation Part 3
10	VM Manual Presentation Part 4
11	Research progress check 2 Team 5
12	Research progress check 2 Team 6
13	Research Progress check 2 Team 7
14	VM - The career options Guest speaker 1
15	VM - What an employer looks for in a VM Graduate Guest speaker 2
16	VM Manual Due
17

 

SEMESTER 2 Practical Schedule, will be delivered in class

Learning Resources

Prescribed Texts

References

Students are encouraged to read VM & SD Magazine, Inspiration Magazine, Inside Architecture Review magazine, Frame magazine, Vogue Living, Inside Out, Belle and other interior and fashion magazines to use as a resource and for inspiration. Students are also encouraged to collect store catalogues and promotional items for reference

Other Resources

Overview of Assessment

• Group presentations
• Reflective journaling
• Research project
• Developing project brief
• Workplace simulations
• Portfolio presentations
• Studio based workshops
• Report writing

Assessment Tasks

Students will complete a variety of practical and theory based briefs over the course of both semesters. All briefs will be graded out of 100 with the average being worked out at the end of the semester.

Assessment Matrix

Course grading

HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) competency achieved
NN Fail NN 0-49% not yet competent

PX is only applicable to some courses, N/A otherwise in table

• Assessment is ongoing throughout the semester

• Students must pass all assessment tasks in order to pass this course

• Attendance
The major learning experience involves group work, class interaction, guest speakers, manufacturing, group wprk and installing. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

• Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.

• Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur. 20% per day will be deducted from the final mark.
This is aligned with standard visual merchandising industry practice.

• Students may be permitted to resubmit work upon application with course teacher.

• Course guide is subject to change in relation to industry demands and availability. This includes industry based projects, guest speakers and off site work. Students will be notified of the changes as they occur.

Other Information

Students are required to wear the appropriate footwear in accordance with industry standards at all times while participating in this course.
Thongs, sandals, ballet slippers, high heels are NOT acceptable footwear.
Students toes and feet are to be covered at all times
If a teacher feels that the footwear a student is wearing in not acceptable the student will be asked to leave the class.

Students are to wear appropriate clothing and foot wear while installing their windows. Further information will be made available to the students when they commence class.

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