Course Title: Create and implement exhibition space

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: MKTG5711C

Course Title: Create and implement exhibition space

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Jo Beckerleg

Course Contact Phone: 9925 4211

Course Contact Email:joanne.beckerleg@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 80

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

• MKTG 5702
• MKTG 5703
• MKTG 5698
• MKTG 5705

Course Description

This unit involves the application of design and merchandising knowledge and skills in exhibition and event environments.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	WRRVM19A Create and implement exhibition space
Element:	Assess the specific design requirements of exhibitions
Performance Criteria:	Design solutions are created for defined client briefs. Requirements of the event are assessed and a checklist is developed to include:
Element:	Design, install and ‘bump out’ display
Performance Criteria:	Staffing requirements for each phase are assessed and arranged. Specific operations required for installation from construction, packing, transportation, on site and installation services are determined. Strategic objectives, time schedules and delegated duties of the staff preparing the display are identified. Bump out of display is coordinated according to the designated plan.
Element:	Produce sketches and rendered concept drawings
Performance Criteria:	Drawings and documents are produced and refined for the exhibit at the given site and venue. Drawings include rendered perspectives, elevations and in situ illustrations of the exhibit. Finished plans provide solutions to given briefs via a series of design variations. The final exhibition proposal, including a detailed report and recommendations, is negotiated and agreed to the satisfaction of the client. Working construction and detail drawings are developed to match job specifications. Safety and risk assessments are incorporated into all planning
Element:	Source audio and lighting suppliers and products
Performance Criteria:	Suppliers and contractors required to fulfil the exhibition design are researched. Accurate briefings on precise requirements are provided to contractors and suppliers. Supply of products and services is coordinated to ensure timely and successful completion of the exhibit.

Learning Outcomes

1. Assess the specific design requirements of exhibitions
2. Produce sketches and rendered concept drawings
3. Source audio and lighting suppliers and products
4. Design, install and ‘bump out’ display

Details of Learning Activities

On your timetable this competency will be referred to as Exhibition Design

Activities may include:
• Industry and other visits
• Research and Reporting
• Design
• Group work
• Class presentations
• Sourcing of professional quotes

Teaching Schedule

SEMESTER ONE

WEEK	CLASS CONTENT	PERF CRITERIA
1	course overview History of Exhibitions
2	Resource file.	3.1, 3.2, 3.3
3	Venue Review	1.2
4	Stake holders / Partners / Participants, Basic principles,
5	Exhibition types Industry Rationale
6	Signage / graphics, Exhibitor manual
7	Custom, systems, organiser	3.1, 2.1, 2.2 2.3, 2.4, 2.5, 2.6
8	Work on System stand design
9	The Design Brief. Presentations Resource file index
10	Presentations, System Stand
11	Events, Time planning, Event Running Sheet	1.1, 2.1, 2.2 2.3, 2.4, 2.5, 2.6
12	Presentation Methods/ standard
13	Presentations Resource file content
14	Tech drawings, Detailing Construction
15	Work on event brief
16	Presentations, Event brief
17	Tutorial Approved Resubmissions

 

SEMESTER TWO

WEEK	CLASS CONTENT	PERF CRITERIA
1	Introduction Welcome back. Designer sketches brief	1.1
2	Ideation Presentation, Designer sketches brief	2.1, 2.2, 2.3
3	OHS Risk Assessment, JSA, MSDS	1.1, 1.2 2.1, 2.2, 2.3
4	Visit 1	2.4, 2.5, 2.6 4.1, 4.2, 4.3, 4.4
5	Free Class
6	Work on Brief 2
7	Work on Brief 2
8	Present Final design Brief 2
9	Introduce Brief 3	1.1, 1.2, 2.1, 2.2, 2.3
10	Visit	2.4, 2.5, 2.6 4.1, 4.2, 4.3, 4.4
11	Folio & Performance review
12	Work on Brief 3
13	Free Class
14	Work on Brief 3
15	Presentations
16	Tutorial Approved Resubmissions
17	Tutorial Approved Resubmissions

Learning Resources

Prescribed Texts

References

VM and SD magazine Trade magazines

Other Resources

Overview of Assessment

• Group presentations
• Research project
• Developing project brief
• Workplace simulations
• Portfolio presentations
• Report writing

Assessment Tasks

Part A had an overview – this needs to be in more detail.
Brief 1 – Produce an Exhibitions Resource file 10%
Brief 2 – Research and report on Exhibition venues 10%
Brief 3 – Design a System type stand 10%
Brief 4 – Design an Event 20%
Brief 5 – Produce quick design solutions 10%
Brief 6 - Museum Topic 20%
Brief 7 – Plan an Event 20%

Assessment Matrix

Brief 1 – Produce an Exhibitions Resource file 10%
Brief 2 – Research and report on Exhibition venues 10%
Brief 3 – Design a System type stand 10%
Brief 4 – Design an Event 20%
Brief 5 – Produce quick design solutions 10%
Brief 6 - Museum Topic 20%
Brief 7 – Plan an Event 20%

Course Overview: Access Course Overview