Course Title: Monitor in-store visual merchandising display

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: VART5764C

Course Title: Monitor in-store visual merchandising display

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Norman Ireland

Course Contact Phone: 9925 4211

Course Contact Email:norman.ireland@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 36

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit involves the interpretation of a visual merchandising plan and the monitoring of the display to ensure it meets the requirements of the plan and the organisation’s visual merchandising standards. The ability to contribute to the visual merchandising standards of the organisation is also required.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

WRRM5A Monitor in-store visual merchandising display

Element:

Contribute to the visual merchandising standards of the organisation

Performance Criteria:

Visual merchandising standards of the organisation are interpreted.

Opportunities for improving visual merchandising standards are identified.

Contributions to the visual merchandising standards are made as appropriate.

Element:

Interpret a visual merchandising plan

Performance Criteria:

Design requirements of visual merchandising plan are identified.

Resources required to implement plan are sourced.

Factors that may impact on plan are identified.

Organisation's visual merchandising standards are applied to the plan.

Element:

Maintain displays to organisation requirements and plan

Performance Criteria:

Displays are maintained so that they are clean and tidy.

Additions or changes to displays are made so the display consistently adheres to the visual merchandising plan.

Organisation's requirements for visual merchandising are maintained in the display.

Element:

Monitor display requirements

Performance Criteria:

Display is regularly monitored to ensure it meets the requirements of the visual merchandising plan.

Damage or changes to the display are identified.

Action is taken to rectify any changes to the display.


Learning Outcomes


1. Interpret a visual merchandising plan
2. Monitor display requirements
3. Maintain displays to organisation requirements and plan
4. Contribute to the visual merchandising standards of the organisation


Details of Learning Activities

On your timetable this competency will be referred to as Workplace Communication.
This competency is delivered and assessed with EMPL 5393C


This unit encompasses the skills ,knowledge and attitudes required for effective communication with customers and other staff, ie, .potential Mentors in the workplace. It involves establishing contact, processing information, working in a team, maintaining personal presentation ,following routine instructions .reading and interpreting documentation.

Activities could include.
.Guest speakers
.Industry visits.
.Team work.
.Establish contact
.Process information.
.Maintain personal presentation.


Teaching Schedule

WEEK CLASS CONTENT Semester one.
1 Introduction to Workplace Communication.
Verbal, visual, corporate, personal, internal, external.

2 Guest Lecturer. THEME/EVENTS. Theme from Jak. Jane Klose.
Visual communication, style , space, location,

3 Discussion, The Mentor program.
Student requirements, contacts, diary, presentation.etc.

4 Ongoing discussion, and presentation requirements .
5 Sustainable Life and Work Plan. Assignment No. 1.
Powerpoint presentation and brief.

6 Assingment No 1. defining the balance between work, study ,leisure, relationships, relaxation.


7 Guest Lecture. RETAIL. Jeanette Demir. verbal, visual,corporate, personal, internal, external.

8 Guest Lecture. HOMEWARES. Villa and Hut. Victoria Underwood.
Corporate identity, lifestyle communication.

9 Ongoing discussion , personal goals and strategies.
MENTOR. Inform students of the document process, collect from level 5.
Access to the Industry folder ,outline the process, contact and verification.

10 Guest Lecture. CHAIN STORES, ie. COUNTRY ROAD.
Maintaining the Corporate LOOK ?, Corporate communication

11 Professional goals and strategies, priorities,values,Mission Statement.
MENTOR

12 Guest Lecture . DESIGN / EXHIBITION. Retail Design Services. Stephen Swann.
Outline and discussion MENTOR industry categories.

13 Students to hand in life plan assignments today

14 Guest Lecture. STORE PLANNING.
Ongoing MENTOR discussions.

15 Ensure that all students have documentation supportive of the MENTOR Program.
16 Explain to students that I will be available for consultation and support in regards to the MENTOR Program in second semester.
17




SEMESTER TWO

CLASS CONTENT PERF.CRITERIA
Semester two, all students are expected to complete their mentor placement this semester.
The Mentor program has been discussed, the list of current Mentors has been distributed,.
Students have been assisted in the contact process.
Contacts will be recorded, and filed.
All aspects of placement will be discussed.
Students will be provided wwith the appropriate documentation.
Contact dates, and a diarised placement activities folder will be completed by individual students.
Ongoing support will be provided to individual students.
Off campus visits will take place during the semester by the Mentor co-ordinator.
ongoing assistance.

ongoing assistance.
ongoing assistance.
ongoing assistance.
ongoing assistance
Individual tutorials, hand in all documented evidence of the Mentor placement. The Student Diary.
continued.
continued


Learning Resources

Prescribed Texts


References

TBC


Other Resources


Overview of Assessment

• Group presentations
• Reflective journaling
• Research project
• Workplace simulations
• Role plays
• Report writing


Assessment Tasks

This unit involves establishing contact, processing information, working in a team, maintaining personal presentation ,following routine instructions .reading and interpreting documentation.


Assessment Matrix

TBC

Course Overview: Access Course Overview