Course Title: Style merchandise for photography

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: VART5767C

Course Title: Style merchandise for photography

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Lynton Rose, Bryce Dunkley, Eddie Javier

Course Contact Phone: 9925 4774

Course Contact Email:lynton.rose@rmit.edu.au; bryce.dunkley@rmit.edu.au; eddie.javier@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

• VART 5766

Course Description

This unit involves the application of photographic styling techniques to visual merchandising arrangements.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

WRRVM15A Style merchandise for photography

Element:

Carry out steps in stylist planning

Performance Criteria:

Action plan and critical milestones are documented and tasks are completed according to timelines.

Element:

Collaborate with key creative and production personnel

Performance Criteria:

Promotional job brief is accurately interpreted.

Effective communication occurs with creative and production team members, and responsibility is accepted for own output.

Element:

Place merchandise and props for photographs

Performance Criteria:

Styled arrangements demonstrate the application of design principles to two-dimensional and three-dimensional work.

Arrangements reflect appropriate selection of colour and appreciation of technical lighting and camera arrangements to achieve desired outcomes

Element:

Source props and merchandise for photographic assignments

Performance Criteria:

Props and merchandise are sourced and acquired within designated timeframes as required for specific assignments.

Props are hired according to industry procedures where required.

A current and ongoing resource file of services and supplies is maintained for future assignments.

Element:

Work effectively as a stylist

Performance Criteria:

Work is performed with an emphasis on research, planning and forecasting.

Resourcing for shooting is completed within prescribed deadlines and to specified budgets.

A comprehensive stylist kit is developed and maintained.


Learning Outcomes


1. Work effectively as a stylist
2. Collaborate with key creative and production personnel
3. Carry out steps in stylist planning
4. Source props and merchandise for photographic assignments
5. Place merchandise and props for photographs


Details of Learning Activities

On your timetable this competency will be referred to as Styling.

This course will equip you with the creative and organisational skills and industry awareness in the visual merchandising related discipline of photographic styling.

Activities may include:
-Speakers representing the industry
-Resourcing and hiring props and merchandise
-Location and studio photography
-Industry visits
-Time management
-Industry research
-Presentations
-Applications of styling skills
-Use of relevant photographic technologies


Teaching Schedule

WEEKCLASS CONTENTPERF CRITERIA
1

FULL GROUP Intro to Photo Styling

BRIEF Photo Styling Workbook
BRIEF Studio Assignments 1
BRIEF Location Assignments 1

 
2Stylist Kit, Intro to Studio Digital camera, Lighting etc - full group
BRIEF Prop Hiring Assignment
Studio Schedules – dates given
Concept presentation times
 
3Industry speaker
 
4Individual concept presentation at allotted times.

DUE
Studio 1 and Location 1 Concepts.

Students to bring own cameras for use approval
 
5Studio Session 1
OR
Work on Prop Hiring Assignment and Location 1 Assignment
 
6Studio Session 2
OR
Work on Prop Hiring Assignment and Location 1 Assignment

Session 1 students should download/print images
Location photos should be brought to class for selection and approval
 
7Studio Session 3
OR
Work on Prop Hiring Assignment and Location 1 Assignment

Session 2 students should download / print images
Location photos should be brought to class for selection & approval
 
8DUE Photo-styling Workbook 1 and Location 1 Assignment
DUE Prop Hiring Assignment
BRIEF Ad Agency Assignment and Resource Task Assignment
BRIEF Studio 2 and Location 2 Assignments
 
 EASTER BREAK 
9All students work on Ad Agency, Resource Task & Studio 1 assignments
 
10Industry visit
 
11Studio Assignment 2 Session 1
OR
Work on Ad agency assignment, Resource Task and Location 2 assignment

DUE
Studio 1 Assignment
 
12Studio Assignment 2 Session 2
OR
Work on Ad Agency Assignment, Resource Task & Location 2

Location photos should be brought to class for selection & approval
 
13Studio Assignment 2 Session 3
OR
Work on Resource Task & Location 2

Location photos should be brought to class for selection & approval
DUE Ad Agency Assignment
 
14FULL GROUP

DUE Resource Task - Oral presentation in class
DUE Location 2 Assignment
 
15FULL GROUP - Test
 
DUE Studio 2 Assignment
DUE Photo-Styling Workbook - Individual assessments

 
16TUTORIAL 


Learning Resources

Prescribed Texts


References

TBC


Other Resources


Overview of Assessment

Critical Aspects of Evidence

Assessment requires evidence of the following products to be collected:
-Sample analysis of a project brief and subsequent stylist action plan
-Examples of personally styled photographs
-Answers to questions on photographic styling

Underpinning Knowledge and Skills

Knowledge including:
-The elements and principles of design
-Current design trends
-Role, structure and key personnel of an advertising agency
-Sources of a range of props and merchandise for photo shoots
-The application and effect of light in photography
-Photographic techniques and terminology

Skills including:
-Creative thinking skills
-Design application
-Ability to work in a team
-Time management skills
-Attention to detail


Assessment Tasks

1. 2 x Studio Shoots @ 20% each 40%
2. 2 Location Shoots @ 15% each 30%

3. Two Photostyling Workbook Assessments:
Part A First assessment including Prop Hiring Assignment 10%
Part B Second assessment including Ad Agency Assignment 10%

4. Specific Resource Task 10%

5. Test 10%

Pass criteria for each project will be detailed on the individual job brief.


Assessment Matrix

Course grading

HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) N/A competency achieved
NN Fail 0-49% not yet competent


• Assessment is ongoing throughout the semester


• Students must pass all assessment tasks in order to pass this course

• Attendance
The major learning experience involves group work, class interaction, installation and field trips. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

• Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.

• Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur.
This is aligned with standard visual merchandising industry practice.

• Students may be permitted to resubmit work upon application with course teacher.

• Course guide is subject to change in relation to industry demands and availability.

Course Overview: Access Course Overview