Course Title: Style merchandise for photography

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: VART5767C

Course Title: Style merchandise for photography

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Lynton Rose, Bryce Dunkley, Eddie Javier

Course Contact Phone: 9925 4774

Course Contact Email:lynton.rose@rmit.edu.au; bryce.dunkley@rmit.edu.au; eddie.javier@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 45

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

• VART 5766

Course Description

This unit involves the application of photographic styling techniques to visual merchandising arrangements.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	WRRVM15A Style merchandise for photography
Element:	Carry out steps in stylist planning
Performance Criteria:	Action plan and critical milestones are documented and tasks are completed according to timelines.
Element:	Collaborate with key creative and production personnel
Performance Criteria:	Promotional job brief is accurately interpreted. Effective communication occurs with creative and production team members, and responsibility is accepted for own output.
Element:	Place merchandise and props for photographs
Performance Criteria:	Styled arrangements demonstrate the application of design principles to two-dimensional and three-dimensional work. Arrangements reflect appropriate selection of colour and appreciation of technical lighting and camera arrangements to achieve desired outcomes
Element:	Source props and merchandise for photographic assignments
Performance Criteria:	Props and merchandise are sourced and acquired within designated timeframes as required for specific assignments. Props are hired according to industry procedures where required. A current and ongoing resource file of services and supplies is maintained for future assignments.
Element:	Work effectively as a stylist
Performance Criteria:	Work is performed with an emphasis on research, planning and forecasting. Resourcing for shooting is completed within prescribed deadlines and to specified budgets. A comprehensive stylist kit is developed and maintained.

Learning Outcomes

1. Work effectively as a stylist
2. Collaborate with key creative and production personnel
3. Carry out steps in stylist planning
4. Source props and merchandise for photographic assignments
5. Place merchandise and props for photographs

Details of Learning Activities

On your timetable this competency will be referred to as Styling.

This course will equip you with the creative and organisational skills and industry awareness in the visual merchandising related discipline of photographic styling.

Activities may include:
-Speakers representing the industry
-Resourcing and hiring props and merchandise
-Location and studio photography
-Industry visits
-Time management
-Industry research
-Presentations
-Applications of styling skills
-Use of relevant photographic technologies

Teaching Schedule

WEEK	CLASS CONTENT	PERF CRITERIA
1	FULL GROUP Intro to Photo Styling BRIEF Photo Styling Workbook BRIEF Studio Assignments 1 BRIEF Location Assignments 1
2	Stylist Kit, Intro to Studio Digital camera, Lighting etc - full group BRIEF Prop Hiring Assignment Studio Schedules – dates given Concept presentation times
3	Industry speaker
4	Individual concept presentation at allotted times. DUE Studio 1 and Location 1 Concepts. Students to bring own cameras for use approval
5	Studio Session 1 OR Work on Prop Hiring Assignment and Location 1 Assignment
6	Studio Session 2 OR Work on Prop Hiring Assignment and Location 1 Assignment Session 1 students should download/print images Location photos should be brought to class for selection and approval
7	Studio Session 3 OR Work on Prop Hiring Assignment and Location 1 Assignment Session 2 students should download / print images Location photos should be brought to class for selection & approval
8	DUE Photo-styling Workbook 1 and Location 1 Assignment DUE Prop Hiring Assignment BRIEF Ad Agency Assignment and Resource Task Assignment BRIEF Studio 2 and Location 2 Assignments
	EASTER BREAK
9	All students work on Ad Agency, Resource Task & Studio 1 assignments
10	Industry visit
11	Studio Assignment 2 Session 1 OR Work on Ad agency assignment, Resource Task and Location 2 assignment DUE Studio 1 Assignment
12	Studio Assignment 2 Session 2 OR Work on Ad Agency Assignment, Resource Task & Location 2 Location photos should be brought to class for selection & approval
13	Studio Assignment 2 Session 3 OR Work on Resource Task & Location 2 Location photos should be brought to class for selection & approval DUE Ad Agency Assignment
14	FULL GROUP DUE Resource Task - Oral presentation in class DUE Location 2 Assignment
15	FULL GROUP - Test   DUE Studio 2 Assignment DUE Photo-Styling Workbook - Individual assessments
16	TUTORIAL

Learning Resources

Prescribed Texts

References

TBC

Other Resources

Overview of Assessment

Critical Aspects of Evidence

Assessment requires evidence of the following products to be collected:
-Sample analysis of a project brief and subsequent stylist action plan
-Examples of personally styled photographs
-Answers to questions on photographic styling

Underpinning Knowledge and Skills

Knowledge including:
-The elements and principles of design
-Current design trends
-Role, structure and key personnel of an advertising agency
-Sources of a range of props and merchandise for photo shoots
-The application and effect of light in photography
-Photographic techniques and terminology

Skills including:
-Creative thinking skills
-Design application
-Ability to work in a team
-Time management skills
-Attention to detail

Assessment Tasks

1. 2 x Studio Shoots @ 20% each 40%
2. 2 Location Shoots @ 15% each 30%

3. Two Photostyling Workbook Assessments:
Part A First assessment including Prop Hiring Assignment 10%
Part B Second assessment including Ad Agency Assignment 10%

4. Specific Resource Task 10%

5. Test 10%

Pass criteria for each project will be detailed on the individual job brief.

Assessment Matrix

Course grading

HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) N/A competency achieved
NN Fail 0-49% not yet competent

• Assessment is ongoing throughout the semester

• Students must pass all assessment tasks in order to pass this course

• Attendance
The major learning experience involves group work, class interaction, installation and field trips. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

• Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.

• Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur.
This is aligned with standard visual merchandising industry practice.

• Students may be permitted to resubmit work upon application with course teacher.

• Course guide is subject to change in relation to industry demands and availability.

Course Overview: Access Course Overview