Course Title: Establish and adjust the marketing mix

Part A: Course Overview

Course ID: 034983

Program: C5178

Course Title: Establish and adjust the marketing mix

Portfolio: BUS

Nominal Hours: 80.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business


Course Contact: Elizabeth Eades

Course Contact Phone: +61 3 9925 5155

Course Contact Email:

Course Description

This unit covers the determination of optimum marketing mix for a business through analysis of inter-related marketing components.

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles


Establish and adjust the marketing mix


Determine the marketing mix for specific markets.

Evaluate the significance of each component of the marketing mix and their inter-relationships.

Monitor and adjust the marketing mix.

Learning Outcomes

Please refer to Elements of Competency.

Overview of Assessment

Students will be assessed through two assignmebnts and an exam. Throughout the course interactive class exercises, discussion of the solutions and question and answer sessions will provide formative feedback to the students regarding their progress in achieving competency.