Course Title: Refine writing and editing techniques - Photography for Writers

Part B: Course Detail

Teaching Period: Term1 2008

Course Code: COMM5415

Course Title: Refine writing and editing techniques - Photography for Writers

School: 345T Creative Media

Campus: City Campus

Program: C5181 - Diploma of Professional Writing and Editing

Course Contact : Brendan Lee

Course Contact Phone: +61 3 9925 4368 Brendan Lee

Course Contact

Name and Contact Details of All Other Relevant Staff

Don Porter
Building 94, level 2, room 6
23–27 Cardigan Street, South Carlton
0418 504 004 (phone); 9925 4362 (fax)

Nominal Hours: 85

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

At RMIT Refine Writing and Editing – Photography is delivered and assessed along with the following competencies.
•CUVCOR04A - Originate concept for own work and conduct critical discourse
•CUVCOR13A - Research and critically analyse history and theory to inform artistic practice
•CUECOR01B - Manage own work and learning
•CUSADM03A - Manage a project
•CUVDES05A - Interpret and respond to a brief 

Through the development of these competencies, you gain the skills needed to manage your work and learning while responding to a range of project briefs. You research the work of other writers and photographers and apply your findings to your own work through the development of a concept into a finished work.

Course Description

This unit covers the knowledge and skills required to work with text and digital photography. You learn about the photographic industry while using industry standard software to manipulate and enhance text and photographic images for a variety of purposes and in a range of contexts.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

VBP553 Refine writing and editing techniques - Photography for Writers

Learning Outcomes

On successful completion of this course, you will be able to take photographs and manipulate them in order to support a variety of written text.

Details of Learning Activities

Students learn through a variety of methods. Classes are, in general, a mixture of lectures, discussion, practical exercises and assessment.
Students will participate in a research as well as design and photography units. The assessment is carried at the end of each semester with students gaining ongoing assessment and advice in each class to gauge their progress.

Teaching Schedule

WeekTeaching Schedule
1 Introduction to Digital Photography
Outline of course
Visual presentation “The Start”
History: Henry Fox-Talbot to Ansel Adams
2   Digital Photography
What’s so different?
How to use the camera
Introduction to Research Project
History: Athol Shmith and Helmut Newton
Intro to PowerPoint
The influence of the Renaissance
Photographers: Henri Cartier Bresson and Cazneaux
Speed and movement
Looking at Photoshop
History Link: Erich Soloman
5The Close-Up
From Copying to Forget-Me-Nots
Using a studio light and a reflector, photograph a product that can be combined with an “outside” background
History: Forerunners
6   The Camera and how to use it
Women Photographers 1 (At War): Margaret Bourke-White, Dickie Chapelle and Lee Miller

Designing with Photography
The design process and how to use it
Women Photographers: Imogen Cunningham, Tina Modotti, Dorothea Lange, Annie Leibovitz, Mary Ellen Mark and Sarah Moon
8Transposing Design to Artwork
Introduction to InDesign
Photographers: Sport – The Choice at a Millisecond
9Chasing Shadows
Using shapes in photographs
Photoshop Image – Adjustments – Brightness/Contrast
Australian Photographers: Max Dupain
10   The Flexible Ozzie, An Australian view
Australian: Athol Smith and Rennie Ellis
11Fashion and Art: Helmut Newton and Sarah Moon
12   The Photojournalist
What is it?
Introduction of Major Assessment Item
Photographers: Alfred Eisenstedt and David Moore, Time Life and National Geographic
13Photography in conflict: Robert Capa, W Eugene Smith
Nature and landscape
What is the “essence” of a “Subject”
Capturing the moment of a preselected theme that will give the complete story  
15-18Working on Major assessment Item
19Intro to Semester’s Program:
Manipulation to perfection
Research Project
Photography: Vietnam War
20Making your Picture better
History Link: The “Unknowns”
21Planning the Illustrative Image:
Following the Romanticists
Portraits: Andy Warhol and Arnold Newman a Comparison
22Working to a Theme:
For publication or exhibition
History Link: The Heide Bunch – Albert Tucker
23One–day exercise around Melbourne:
Saturday or Sunday
Developing a Theme as a group
PowerPoint presentation
24The Business of Photography:
Business Practice from the start
From extra money to the whole thing
The Theme: Will McBride
25Promotion of the Business
Types and Styles of Photography as a Business
Presentations Used by Photographers in the Advertising a Business
General or Specialist.
Travel photography
26Intro to Major assessment Item
Presentation of Thematic Images:
The Exhibition
The Specialist Book
The Promotion Package
History: Diane Arbus
27Making the selection
Selecting photos from a shoot.
Do they tell the “Story”
History: Ansell Adams and Minor White: Perfection
28Working on Major assessment Item
History Link: Man Ray
29Working on Major assessment Item
History Link: Robert Capa
30Working on Major assessment Item
History Link: Mario Gravo Neto
31Working on Major assessment Item
History Link: Imogen Cunningham and Judy Dater: Generations of Power
32Working on Major assessment Item
33Working on Major assessment Item
Designing promotional materials for Exhibit
History Link: Szilia Mucsy
34Presentation of Research Project
History Link: Exhibition Design
35Working on Major assessment Item
Mounting and Framing
History Link: Promotion Design
36Working on Major assessment Item
Presentation of Exhibit
History Link: Exhibition Recording

Learning Resources

Prescribed Texts


Other Resources

Students will receive additional handouts in class

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class exercises, oral presentations and through the completion of practical and written projects.

Assessment Tasks

1.   Semester 1 class exercises
You will undertake theoretical, practical, studio, design, photographing and image manipulation tasks. These will equip you to complete the assignments throughout the year.
Date due: 13 June
Weight: 2%

2.   Product photograph assignment
Submit one photograph of your own choice, selecting one lighting style and using at least basic computer-image manipulation.
Date due: 13 June
Weight: 5%

3.   Portraiture assignment
Submit a portrait using the lighting style not used in the previous assignment and using at least basic computer-image manipulation.
Date due: 13 June
Weight: 5%

4.   Landscape photography assignment
Submit a landscape/nature photography that combines a living creature and a separate landscape image integrated in Photoshop.
Date due: 13 June
Weight: 5%

5.   Illustrative photography assignment
Submit an illustrative photograph prepared from research into the German illustrative style of the 1920s and 1930s.
Date due: 13 June 2008
Weight: 5%

6.   Sports photography assignment
Submit a sports photograph showing the ‘essence’ of the sport.
Date due: 13 June
Weight: 5%

7.   Photojournalism assignment
Create 2 double-page A4 magazine spreads on the topic of ’my street’, including a 700-word article of your own writing and 9 accompanying images. Presentation will be a full-colour print-out from a commercial printery.
Date due: 13 June 2008
Weight: 23%

8.   A written research project on the photographic industry
Write an essay of 1500–2000 words on the photographic Industry, process or opportunities (looking at the structure of the Photographic Industry and it’s workings. As well as written source material, you should interview at least one person working in the industry.
Date due: 31 October
Weight: 13%

9.   Semester 2 class exercises: tasks on perception and action in photographing
The exercises include a series of short photographic sessions around the city on a series of individual exercises of “looking and seeing”.
Date due: 7 November
Weight: 2%

10. Manipulation to perfection
Make advanced use of Photoshop ito prepare an image for display or printing.
Date due: 7 November
Weight: 5%

11. Thematic plan
Submit rough notes for developing a theme in photography.
Date due: 7 November
Weight: 5%

12. PowerPoint Presentation
Prepare a PowerPoint Presentation:of the your best images for the year and present this to the class.
Date due: 7 November
Weight: 5%

13. Promotion for a Photographic Business
Present a concept for the corporate image of a photographic business: logo, business card, letterhead and invoice.
Date due: 7 November
Weight: 5%

14. Final exhibition
Design, organise and present a group exhibition (inc. promotion material and production of mounting).
Date due: 20 November
Weight: 15%

Assessment Matrix

Course Overview: Access Course Overview