Course Title: Interpret and respond to a brief

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: GRAP5152C

Course Title: Interpret and respond to a brief

School: 345T Creative Media

Campus: City Campus

Program: C5181 - Diploma of Professional Writing and Editing

Course Contact : Professional Writing and Editing Administration

Course Contact Phone: +61 3 9925 4368

Course Contact Email:brendan.lee@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Clare Renner – program coordinator
Tel. 9925 4047

Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

This course is taught along with the  Refine Writing and Editing Techniques specialisations.

Course Description

This course covers the skills and knowledge required to interpret and respond to a brief through the production of a piece of writing.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDES05A Interpret and respond to a brief

Element:

Complete the production of the work

Performance Criteria:

Collect and/or organise required components for the work
Produce or monitor the production of work ensuring all parameters of the brief are met
Accurately document the work progress in a format appropriate to the nature of the design and requirements of the brief
Seek client approval for work where appropriate

Element:

Develop and refine the design concept

Performance Criteria:

Develop the initial design concept consistent with the parameters of the brief
Evaluate and explore options for refining the concept to best meet the parameters of the brief
Refine options and select the approach which best meets the requirements of the brief

Element:

Interpret the brief

Performance Criteria:

Correctly interpret the specifications of the brief
Establish and clarify the user or client for the proposed product/service to inform design decisions
Identify and clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
Source and evaluate information pertinent to the brief

Element:

Liaise with client

Performance Criteria:

Agree on the communication process and the frequency of communication with the client
Present concepts for work at appropriate stages during the design process as required
Pro-actively seek and act on feedback from the client
Agree on concept for work which complies with the brief

Element:

Plan the production of the work

Performance Criteria:

Identify all components required to produce the work    
Assess technical requirements associated with production using specified guidelines
Identify and consult with any support services required for the production of the work
Document work flow consistent with the concept for the brief


Learning Outcomes


Not applicable


Details of Learning Activities

1.    Lectures
2.    Presentations
3.    Guest speakers
4.    Workshopping, self-criticism of written work, providing oral critiques of others’ work

This competency is taught within the four second-year writing specialisations that students must complete to qualify for the Diploma of Professional Writing and Editing.


Teaching Schedule

See chosen writing specialisation course outlines for teaching schedule.


Learning Resources

Prescribed Texts


References


Other Resources

    * Suggested reading material will be provided in class by teacher.
    * Handouts provided in class by teacher
    * Internet access to the RMIT library
    * Published material through RMIT Library, community libraries, video libraries and other sources

See writing specialisation course outlines for resources.


Overview of Assessment

Assessment includes short exercises and demonstration of this competency within a chosen Writing Specialisation.
   


Assessment Tasks

This competency is assessed within the second-year writing specialisations that students must complete to qualify for the Diploma of Professional Writing and Editing. See writing specialisation course outlines for assessment details.


Assessment Matrix

Not available

Course Overview: Access Course Overview