Course Title: Interpret and respond to a brief

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: GRAP5152C

Course Title: Interpret and respond to a brief

School: 345T Media and Communication

Campus: City Campus

Program: C5181 - Diploma of Professional Writing and Editing

Course Contact : Professional Writing and Editing Administration

Course Contact Phone: +61 3 9925 4368

Course Contact

Name and Contact Details of All Other Relevant Staff

Coordinator: Clare Renner
Telephone: 9925 4047

Nominal Hours: 15

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

This course is taught along with the  Refine Writing and Editing Techniques specialisations.

Course Description

This course covers the skills and knowledge required to interpret and respond to a brief through the production of a piece of writing.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDES05A Interpret and respond to a brief


1. Interpret the brief

Performance Criteria:

1.1 Correctly interpret the specifications of the brief
1.2 Establish and clarify the user or client for the proposed product/service to inform design decisions
1.2 Identify and clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues
1.3 Source and evaluate information pertinent to the brief


2. Develop and refine the design concept

Performance Criteria:

2.1 Develop the initial design concept consistent with the parameters of the brief
2.2 Evaluate and explore options for refining the concept to best meet the parameters of the brief
2.3 Refine options and select the approach which best meets the requirements of the brief


3. Liaise with client

Performance Criteria:

3.1 Agree on the communication process and the frequency of communication with the client
3.2 Present concepts for work at appropriate stages during the design process as required
3.3 Pro-actively seek and act on feedback from the client
3.4 Agree on concept for work which complies with the brief


4. Plan the production of the work

Performance Criteria:

4.1 Identify all components required to produce the work
4.2 Assess technical requirements associated with production using specified guidelines
4.3 Identify and consult with any support services required for the production of the work
4.4 Document work flow consistent with the concept for the brief


5. Complete the production of the work                             

Performance Criteria:

5.1 Collect and/or organise required components for the work
5.2 Produce or monitor the production of work ensuring all parameters of the brief are met
5.3 Accurately document the work progress in a format appropriate to the nature of the design and requirements of the brief
5.4 Seek client approval for work where appropriate

Learning Outcomes

Not applicable

Details of Learning Activities

In this course you  learn through - 

In-class activities:
• classroom-based lectures
• class exercises
• teacher directed group activities/projects
• peer teaching and class presentations
• group discussion
• class exercises to review discussions/lectures
• class readings
• workshopping of students’ own projects

Out-of-class activities:
• independent writing and reading
• online and other research
• independent study and project work

Teaching Schedule

Interpret and respond to a brief is delivered and assessed within each of your Refine Writing and Editing  specialisations. For example, you look at the skills required to interpret and respond to a brief regarding a desk-top publishing project, an article for a newspaper, a short story, an editing project etc.

See your  Refine Writing and Editing specialisation course outlines for the teaching schedule.

Learning Resources

Prescribed Texts

There are no prescribed texts for this unit.


You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources

All resources are supplied by the teacher for this unit. 

Overview of Assessment

Assessment includes short exercises and demonstration of this competency within a chosen Writing Specialisation.

Assessment Tasks

Interpret and respond to a brief  is assessed through a preliminary exercise specific to this competency. This exercise will be e-mailed to you by the unit coordinator on February 27 with directions on how to submit the assessment. The assessment is due by April 12.

Interpret and respond to a brief is also assessed within each of your Refine Writing and Editing  specialisations, by your writing teachers . Successful completion of the assessment will demonstrate competency in responding to a brief for a range of writing and editing projects  See Refine Writing and Editing course guides for assessment details.

To demonstrate competency in this course, you will need to complete all assessment to a satisfactory standard. You will receive feedback on all assessment.

This unit will be assessed as:
C Competent
NYC Not yet competent

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Submission of Assessment Tasks
You are required to submit all assessment tasks in hard copy with a completed School of Media and Communication cover sheet. You are expected to keep a copy of all assignments submitted.

Late Submissions
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension before that due date.
Please refer to the course blackboard site for information on late submissions and on applying for an extension.

Academic Integrity
Academic Integrity is about the honest presentation of your academic work. Presenting work that fails to acknowledge other people’s work within yours can compromise academic integrity. For further information on academic integrity and plagiarism, please refer to the following URL.;ID=kkc202lwe1yv

Special Consideration Policy
Please refer to the following URL for information on applying for special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1

Course Overview: Access Course Overview