Course Title: Public Art Business Development

Part A: Course Overview

Program: C5191

Course Title: Public Art Business Development

Portfolio: DSC

Nominal Hours: 32.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


340T Art


Term1 2007,
Term1 2008,
Term2 2008

Course Contact: Kellyann Geurts

Course Contact Phone: +61 3 9925 4472

Course Contact Email:

Course Description

This course provides participants with the skills, knowledge and attitudes required to recognise potential opportunities to develop and manage public art projects by application of acquired entrepreneurial business skills.

Pre-requisite Courses and Assumed Knowledge and Capabilities

All generic and compulsory Visual Arts modules

National Competency Codes and Titles

National Element Code & Title:

VBS684 Public Art Business Development

Learning Outcomes

1. Develop potential Public Art projects within a community.
2. Develop a business strategy within the context of the public art industry
3. Develop potential networks and resources to create public art projects

Overview of Assessment

A series of projects and accompanying visual diaries
Portfolio of work – studies, projects and workshop outcomes developed throughout the year as class projects

Students already working in the field of public art have the opportunity to negotiate projects for assessment in the context of Work Integrated Learning.