Course Title: Originate and develop the concept

Part B: Course Detail

Teaching Period: Term1 2009

Course Code: BUSM7780C

Course Title: Originate and develop the concept

School: 650T TAFE Business

Campus: City Campus

Program: C5194 - Diploma of Information Technology (General)

Course Contact : Paul Lewis

Course Contact Phone: +61 3 9925 1615

Course Contact

Name and Contact Details of All Other Relevant Staff

Catherine Han Lin,  Pnone: +61 3 9926 1336, Email:

Trevor Stone, Pnone: +61 3 9926 1645, Email:

Rex Fox,  Email:

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit defines the competency required to develop and implement an idea for a project. You will work in teams on the design, style and layout of a Website, using the latest standards in HTML and CSS.

This unit is delivered using a blend of classroom based and self-paced learning activities.

If you are undertaking this course in Melbourne from semester 2, 2012 onward your class will be held in a device-equipped teaching space. Each student group will have access to a laptop. It is however recommended that you have access to a mobile computing device to allow greater flexibility in terms of where you can work on campus both in and outside class times.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFRAD01A Originate and develop the concept


Clarify creative ideas
Investigate approaches to the realisation of the idea
Evaluate possible approaches
Develop the concept to an operational level

Performance Criteria:

1. Clarify creative ideas
1. Identify purpose of production and who the audience/user for the product will be
2. Refine the concept in terms of purpose, broad content, style, aesthetic effect, intended audience and other factors depending on the medium
3. Identify a range of different, innovative and creative solutions
4. Document the concept in an appropriate format
2. Investigate approaches to the realisation of the idea
1. Identify possible approaches and media to be used to achieve the desired outcome
2. Evaluate the impact of different approaches and the creativity and technical feasibility of each
3. Consult with appropriate personnel, identifying and discussing a range of creative and technical approaches
4. Investigate the effects and advantages of various combinations of media to be used to achieve a creative, innovative and appropriate outcome
5. Identify the resources and equipment required by the project
3. Evaluate possible approaches
1. Determine advantages and disadvantages of each approach/strategy based on criteria such as creativity, appropriateness to the user/audience, technical feasibility
2. Determine any constraints to realisation of the concept
3. Evaluate approaches and select the approach which will result in achieving the desired outcome
4. Develop the concept to an operational level
1. Develop a detailed specification for the project in terms of creativity, the audience/user, budget, and technical requirements
2. Review the plan and the detailed specification and refine them
3. Specify the creative and technical requirements of the production

Learning Outcomes

Details of Learning Activities

Lecture sessions, practical lab sessions, tutorial sessions (and out-of-class research and homework )

Teaching Schedule

Refer to Study Guide handout.

Learning Resources

Prescribed Texts


Build Your Own Web Site The Right Way Using HTML & CSS by Lloyd Ian


HTML, XHTML & CSS by Elizabeth Castro


Other Resources


Overview of Assessment

Students must demonstrate an understanding of all elements of competency to be deemed competent.

A range of assessment methods are used to assess practical skills and knowledge, for example:
• Direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• Review of authenticated documents from the workplace or training environment
• Demonstration of techniques

Assessment Tasks

Practical Test - Week 8 An in-lab practical assessment where you will be required to create a simple website using CSS & XHTML (20%)
Project BRS & Prototype Version 1 – Week 10 A BRS outlining purpose, look & feel of the site. A simple XHTML prototype with basic styling (CSS) CA / NYC
Project Website Template – Week 13 A single XHTML file with an alternate CSS file for each group member CA / NYC
Project BRS Version 2 – Week 14 Updated BRS including feasibility study on the possible templates submitted CA / NYC
Project BRS Version 3 & Completed Website – Week 15 Completed BRS & Website CA / NYC
Practical Test - Week 17 An in-lab practical assessment where you will be required to create a complex website using CSS & XHTML 20%

Assessment Matrix

CUFRAD01A - Originate and develop the conceptPractical Test (20%)Project BRS & Prototype Version 1 CA/NYC (10%)Project Website Template CA/NYC (20%)Project BRS Version 2 CA/NYC (10%)Project BRS  Version 3 & Completed Website CA/NYC (20%)Final Practical Test (20%)
element 1: Clarify creative ideas 





element 2: Investigate approaches to the realisation of the idea 





element 3: Evaluate possible approaches   



element 4: Develop the concept to an operational level   




Other Information

Competency and grading requirements:
To be deemed competent students must demonstrate an understanding of all elements of a competency. Assessment methods have been designed to measure achievement of each competency in a flexible manner over multiple tasks. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

All assessments for this course must be completed to achieve CA (Competency Achieved) grade. Each assessment task will also carry a numerical weighting to be used for grading purposes. The grade applied to this weighting will only be awarded if a CA has been achieved in all compulsory assessment tasks.

If a student has been marked NYC (Not Yet Competent) in any of the assessment tasks, the weighting will carry no value until the student has obtained CA. If a CA is achieved on re-assessment then a maximum mark of 50% of the original weighting will be granted for that assessment.

Reassessments will only be granted to students who were either unsuccessful in the first attempt or have an approved special consideration application.
A final practical examination worth 20% will be offered to students who have achieved CA.

Course Overview: Access Course Overview