Course Title: Originate and develop the concept

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: BUSM7780C

Course Title: Originate and develop the concept

School: 650T TAFE Business

Campus: City Campus

Program: C5194 - Diploma of Information Technology (General)

Course Contact : Paul Lewis

Course Contact Phone: +61 3 9925 1615

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit defines the competency required to develop and implement an idea for a project. You will work in teams on the design, style and layout of a Website, using the latest standards in HTML and CSS.

This unit is delivered using a blend of classroom based and self-paced learning activities.

If you are undertaking this course in Melbourne from semester 2, 2012 onward your class will be held in a device-equipped teaching space. Each student group will have access to a laptop. It is however recommended that you have access to a mobile computing device to allow greater flexibility in terms of where you can work on campus both in and outside class times.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFRAD01A Originate and develop the concept


Clarify creative ideas
Investigate approaches to the realisation of the idea
Evaluate possible approaches
Develop the concept to an operational level

Performance Criteria:

1. Clarify creative ideas:

1. Identify purpose of production and who the audience/user for the product will be
2. Refine the concept in terms of purpose, broad content, style, aesthetic effect, intended audience and other factors depending on the medium
3. Identify a range of different, innovative and creative solutions
4. Document the concept in an appropriate format

2. Investigate approaches to the realisation of the idea:

1. Identify possible approaches and media to be used to achieve the desired outcome
2. Evaluate the impact of different approaches and the creativity and technical feasibility of each
3. Consult with appropriate personnel, identifying and discussing a range of creative and technical approaches
4. Investigate the effects and advantages of various combinations of media to be used to achieve a creative, innovative and appropriate outcome
5. Identify the resources and equipment required by the project

3. Evaluate possible approaches:

 1. Determine advantages and disadvantages of each approach/strategy based on criteria such as creativity, appropriateness to the user/audience, technical feasibility
2. Determine any constraints to realisation of the concept
3. Evaluate approaches and select the approach which will result in achieving the desired outcome

4. Develop the concept to an operational level :

1. Develop a detailed specification for the project in terms of creativity, the audience/user, budget, and technical requirements
2. Review the plan and the detailed specification and refine them
3. Specify the creative and technical requirements of the production

Learning Outcomes

Details of Learning Activities

Student will be exposed to a variety of learning activities, includng:

  • lecture sessions
  • practical lab sessions
  • tutorial sessions
  • out-of-class research and homework

Teaching Schedule

The total number of scheduled hours of teaching, learning and assessment involved in this course will include all planned activities. This may incorporate face-to-face classes, lectures, workshops and seminars; wherever possible workplace visits, online learning and other forms of structured teaching and learning. The total scheduled hours includes the amount of effort required to undertake, evaluate and complete all assessment requirements, including observation of work performance, discussions with supervisors and others providing third party evidence and one on one and group assessment sessions with students.

 WeekWeek comencing  Topics/Learning Activities Covered for 1 session of 3.5 hours Assessment Tasks   Elements


 Intro to XHTML, HTML

 Skill Gap Analysis % Overview

Intro to XHTML, HTML

 Element  1
 2 14/02/2011  More XHTML More XHTML

 Element 1

Major Project Avaliable

 3 21/02/2011 More XHTML More XHTML

 Element 1

Class Exercises

 4 28/02/2011 Intro to CSS Introduction to CSS

 Element 1

Project Groups Finalised. (Students cannot change group without teacher’s permission)

 5 07/03/2011 XHTML & CSS XHTML, HTML, CSS Element 1, 2, 3
 6 14/03/2011 XHTML & CSS XHTML, HTML, CSS

 Element 1, 2, 3

Class Exercises

 7 21/03/2011 XHTML Forms Form processing Element 1, 2
 8 28/03/2011 XHTML Forms & Tables Forms and Tables with CSS Element 1, 2
 9 04/04/2011 Project Project Prototype Version 1

 Element 1, 2, 3

Project Version 1 Due

10 11/04/2011 XHTML Forms & Tables Forms and Tables with CSS Element 1, 2
1118/04/2011Advanced TopicsAdvanced TopicsElement 2, 3, 4
  Mid semester break 21 Apr - 27 Apr
1125/04/2011Advanced TopicsAdvanced TopicsElement 2, 3, 4
1202/05/2011Advanced Topics

Advanced Topics

Project Prototype Version 2

Element 2, 3, 4

Project Verion 2 Due

1309/05/2011Web HostingGetting your web page onlineElement 3, 4
1416/05/2011ProjectProject Completion & PresentationComplete Project Due

Semester Test Revision


1630/06/2011TestSemester Test 

Students who have been granted special consideration or are required to resubmit, will be able to submit/sit their assessment by arrangement with the class teacher in weeks 17 or 18.

Learning Resources

Prescribed Texts

There will be no prescribed text for this course. Materials will include lab sheets and various Internet resources.


Ian Lloyd, Build Your Own Web Site The Right Way Using HTML & CSS


Patrick Carey, HTML, XHTML, and XML 3rd Edition


Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of competency to be deemed competent.

A range of assessment methods are used to assess practical skills and knowledge, for example:
• Direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• Review of authenticated documents from the workplace or training environment
• Demonstration of techniques

Assessment Tasks

Assessment Tasks :

Class exercises An in-lab practical assessment where you will be required to complete a set of exercises (20%)
Project Prototype Version 1 A HTML file for each group member CA / NYC (20%)
Project Prototype Version 2 Updated HTML with CSS for each group member CA / NYC (20%)
Completed Website Completed Website & Presentation CA / NYC (20%)
Semester Test An in-lab practical assessment where you will be required to create a complex website using CSS & HTML 20%

Assessment Matrix

CUFRAD01A – Originate and develop the conceptClass Exercises(20%)/Project Prototype Version 1 CA/NYC (20%)Project Prototype Version 2 CA/NYC (20%)Complete Website & presentation CA/NYC (20%)SemesterTest (20%)
Element 1: Clarify creative ideasvvvvv
Element 2: Investigate approaches to the realisation of the ideavvvvv
Element 3: Evaluate possible approachesvvvvv
Element 4: Develop the concept to an operational level   vv


Other Information

Competency and grading requirements
To be deemed competent students must demonstrate an understanding of all elements of a competency. Assessment methods have been designed to measure achievement of each competency in a flexible manner over multiple tasks. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
All competency based assessments for this course must be completed to achieve CA. Each assessment task will also carry a numerical weighting to be used for grading purposes. The grade applied to this weighting will only be awarded if a CA has been achieved in all compulsory assessment tasks.
If a student has been marked NYC (Not Yet Competent) in any of the assessment tasks, the weighting will carry no value until the student has obtained CA. If a CA is achieved on re-assessment then a maximum mark of 50% of the original weighting will be granted for that assessment.

Reassessments will only be granted to students who were either unsuccessful in the first attempt or have an approved special consideration application.

Course Overview: Access Course Overview