Course Title: Originate and develop the concept

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: BUSM7780C

Course Title: Originate and develop the concept

School: 650T TAFE Business

Campus: City Campus

Program: C5194 - Diploma of Information Technology (General)

Course Contact : Paul Lewis

Course Contact Phone: +61 3 9925 1615

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit defines the competency required to develop and implement an idea for a project. You will work in teams on the design, style and layout of a Website, using the latest standards in HTML and CSS.

This unit is delivered using a blend of classroom based and self-paced learning activities.

If you are undertaking this course in Melbourne from semester 2, 2012 onward your class will be held in a device-equipped teaching space. Each student group will have access to a laptop. It is however recommended that you have access to a mobile computing device to allow greater flexibility in terms of where you can work on campus both in and outside class times.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUFRAD01A Originate and develop the concept


1  Clarify creative ideas

Performance Criteria:

1.1  Identify purpose of production and who the audience/user for the product will be
1.2  Refine the concept in terms of purpose, broad content, style, aesthetic effect, intended audience and other factors depending on the medium
1.3  Identify a range of different, innovative and creative solutions
1.4  Document the concept in an appropriate format


2  Investigate approaches to the realisation of the idea

Performance Criteria:

2.1  Identify possible approaches and media to be used to achieve the desired outcome
2.2  Evaluate the impact of different approaches and the creativity and technical feasibility of each
2.3  Consult with appropriate personnel, identifying and discussing a range of creative and technical approaches
2.4  Investigate the effects and advantages of various combinations of media to be used to achieve a creative, innovative and appropriate outcome
2.5 Identify the resources and equipment required by the project


3  Evaluate possible approaches

Performance Criteria:

3.1  Determine advantages and disadvantages of each approach/strategy based on criteria such as creativity, appropriateness to the user/audience, technical feasibility
3.2  Determine any constraints to realisation of the concept
3.3  Evaluate approaches and select the approach which will result in achieving the desired outcome


4  Develop the concept to an operational level

Performance Criteria:

4.1  Develop a detailed specification for the project in terms of creativity, the audience/user, budget, and technical requirements
4.2  Review the plan and the detailed specification and refine them
4.3  Specify the creative and technical requirements of the production

Learning Outcomes

Details of Learning Activities

Learning activities will include laboratory-based sessions on a variety of topics as shown in the Teaching Schedule below. Learning activities will generally consist of practical computer exercises based on teacher handouts.

Students should attend all sessions. Students will also be expected to undertake work on a small Web project and other activities for homework.

Teaching Schedule

WeekWeek CommencingTopicsAssessment
16th Feb 2012Pre-training review:

Familiarisation with:
• Program
• Services/facilities
• Other students
• Teacher(s)
• Where to get support
• Student responsibilities
• Course requirements
• Course support documents
• Pre-reading
• Blackboard

Overview of assessment requirements:

• Grading
• Plagiarism
• Appeals
• Extensions
• Feedback
• Privacy
• Submission requirements
• Resubmission policy

Introduction to HTML
• An HTML5 template & HTML tags
• Validation of HTML pages
213th Feb 2012More HTML
• HTML links, images
• Sections with divs & HTML 5 tags
320th Feb 2012Introduction to CSS
• CSS syntax & styles
• Classes & ids
• Font, text & link styles 
Review of Class Exercises (TASK 1)
427th Feb 2012More CSS
• Block & inline elements
• The box model
• Sizing, borders, margins & padding
55th Mar 2012 Catch up session
Review task - HTML & CSS
Review of Class Exercises (TASK 1)
612th Mar 2012
(Monday, Labour Day)
CSS Positioning & Lists
• CSS positioning & floats
• Styling lists & links
719th Mar 2012 Major Class Exercise
Review of latest Web technologies
Review of Class Exercises (TASK 1)
826th Mar 2012 Skinning & Images
 • Skinning & stylesheets
• Working with images
Team Project specifications issued (TASK 2)
92nd Apr 2012Buttons & Tables
• Styling buttons with CSS
• Building tables in HTML
  Mid semester break (5 April to 11 April) 
99th Apr 2012Buttons & Tables
• Styling buttons with CSS
• Building tables in HTML
1016th Apr 2012Tables & Forms
• Styling tables with CSS
• Building forms in HTML
Stage 1 of Team Project due (TASK 2)
1123rd Apr 2012Forms & Page Layout
• Styling forms with CSS
• Basic page layout with CSS
1230th Apr 2012Review of Forms & Layout
• Styling forms with CSS
• Review of page layout
Review of Class Exercises (TASK 1)

Stage 2 of Team Project due (TASK 2)
137th May 2012Introduction to JavaScript & jQuery
Revision for Practical Test  
Review of Class Exercises (TASK 1)
1414th May 2012Practical Test conductedPractical Test conducted (TASK 3)
1521st May 2012Web hosting using jacob
Final work on Team Project  
Stage 3 of Team Project due (TASK 2)
1628th May 2012Team Project demonstrations
Course & assessment feedback
Team Project (Demonstrations of TASK 2)
174th Jun 2012Re-submission of work if required  

Learning Resources

Prescribed Texts


Lowery, J & Fletcher, M (2011), HTML5 24-Hour Trainer, Wiley Publishing

This book is pitched at an ideal level for beginning students. It covers and strong in both HTML and CSS and is very up-to-date. It is also quite moderately priced, and comes with some excellent interactive videos on DVD.


Other Resources

Other materials will include worksheets distributed by the teacher in class and various Websites which will be indicated.

Overview of Assessment

Students must demonstrate an understanding of all elements of competency to be deemed competent.

A range of assessment methods are used to assess practical skills and knowledge, for example:
• Direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
• Review of authenticated documents from the workplace or training environment
• Demonstration of techniques

Assessment Tasks

You are required to complete 3 tasks. You must successfully complete all 3 tasks to be deemed competent in this unit.

TASK 1 - Class Exercises
(Periodic Reviews as per Teaching Schedule)

For this assessment task you will be expected to complete and demonstrate a variety of exercises which you have performed in the classroom. All files must be created individually and submitted or demonstrated to your teacher, as per the Teaching Schedule. In some cases printouts may be required.

To be deemed competent in this task you must demonstrate the following:
• Ability to produce basic HTML as per client requirements
• Ability to style Web pages using CSS to meet client requirements
• Ability to produce effective page layouts, including tables and forms
• Ability to investigate and evaluate alternative approaches via skinning techniques

TASK 2 - Team Project (Due Date: End of Week 15)

For this assessment task you are work in a team to plan and develop a static Website for a small business, using the latest standards in HTML and CSS. Your Website must be tailored to the requirements of a client, preferably a real client.

Your Website will be designed, styled and laid-out with stylesheets developed by team members. Therefore you will need to work effectively in a team, and manage your project to ensure timely completion and client approval. You should liaise with your client on a regular basis throughout the project.

Stage 1: HTML & basic CSS from each team member
Stage 2: Initial HTML & CSS from the team as a whole
Stage 3: Final HTML & CSS from the team as a whole

A detailed requirement specifications document for the project will be issued in week 8. To be deemed competent in this task you will need to submit or demonstrate each of the following:
• Basic teamwork and project management skills
• HTML and CSS code which is readable and validates
• A template for the Website with effective navigation
• Styling and page layout which meets client requirements
• Particular features such as forms, tables and email links
• Additional cutting-edge features (eg jQuery) with documentation
• Hosting on the jacob Web server with appropriate folders
• Acceptable appearance in popular Web browsers

Each team will be expected to demonstrate their Website to the class in week 16. 

TASK 3 - Practical Test (Conducted in Week 14)

This assessment task will consist of an in-class practical test in which you will be required to demonstrate how to create a Web page using HTML, and style the page using CSS as per a model provided. Resources such as Websites, textbooks and previously written code may be used.

You need to draw upon all the knowledge and skills which you have what you have developed in this unit. To be deemed competent in this task you will need to demonstrate particular skills in the following areas:
• Positioning of sections
• Page & text centering
• Section & other borders
• Header & background images
• Font settings
• Background colours
• Table formatting
• Navigation links
• Gallery formatting

Assessment Matrix

Other Information

Submission Requirements

Assessment tasks need to be submitted via Blackboard.

You should:
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available on blackboard.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.

Marking Guide (competency):

Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT).

So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.

You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.

Please refer to the Final Grades table below.

Marking Guide (Grading)

After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

The grading is according to the following criteria:


We are looking for a high level of ability to complete all tasks independently as per the specifications given to in class. You should endeavour to demonstrate a high level of initiative in your approach to planning and developing your idea for Websites in the various business scenarios investigated.


We are looking for depth of understanding of the key concepts and knowledge required in planning and developing a variety of business Websites. You should be able to demonstrate a thorough understanding of all the HTML and CSS you have learnt in all the assessment tasks.


We are looking for appropriate use of the latest techniques in HTML and CSS to produce effective business Websites as per client requirements. You should aim to consistently demonstrate your skills in each assessment task.

You also need to be able to overcome the various problems which that can arise in developing a business Website, in particular page layout problems. You will need to demonstrate a degree of perseverance, and be able research possible solutions via the Web.


You should aim to attend all class sessions and save your solutions to all exercises and assessment tasks you have completed, for example on your home drive or USB device. An organised folder structure is highly recommended.

It will be very advantageous to prepare for and review class materials using suggested resources, such as the recommended textbook or Websites indicated by your teacher.


We expect to see contributions to relevant discussions in class and with your team members. For the project in particular you will need to work effectively in a team, and manage your work to ensure timely completion and client approval. You should therefore also liaise with your client on a regular basis throughout the project.

Final Grades Table:

CHD   Competent with High Distinction
CDI     Competent with Distinction
CC      Competent with Credit
CAG    Competency Achieved – Graded
NYC    Not Yet Competent
DNS    Did Not Submit for assessment

Further information regarding the application of the grading criteria will be provided by your teacher.

Course Overview: Access Course Overview