Course Title: Plan and develop activities, events and programs

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: BUSM6147C

Course Title: Plan and develop activities, events and programs

School: 345T Media and Communication

Campus: City Campus

Program: C5198 - Diploma of Creative Industries

Course Contact : Program Administration - Adam Lovell

Course Contact Phone: +61 3 9925-4976

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Viv Weir
Phone: 9925-8012

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course focuses on the skills required to plan and co-ordinate a range of skills needed to deal with the allocation of resources, budgeting and co-ordination of a wide range of aspects required to plan and document a complex outcome.
This course is co-delivered with CUSADM04A

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CULMS506B Plan and develop activities, events and programs


1.Establish need and scope of activities, events or programs.

Performance Criteria:

1.1 Identify and develop programs which meet current/future organisational priorities and policies and which contribute to sustainable practice.
1.2 Assess program activities in the context of the whole institution where no overall program strategy exists.
1.3 Evaluate external influences on program development
1.4 Identify the need for the activity/event/program based on customer needs, current development initiatives and wider community needs
1.5 Establish educational, interpretive and commercial objectives of the activity in consultation with appropriate stakeholders


2. Develop concepts for activities, events or programs.

Performance Criteria:

2.1 Undertake appropriate research and develop appropriate storylines and/or interpretive messages/themes accordingly
2.2 Integrate appropriate cultural and environmental protocols into concept development
2.3 Identify and utilise the service of other specialists as required
2.4 Ensure the activity, event or program is physically and technically feasible within existing resource constraints
2.5 Present a proposal for approval to relevant personnel in accordance with the organisation’s policies and procedures


3. Plan resource requirements

Performance Criteria:

3.1 Specify and obtain the resources required to complete each aspect of the activity, event or program
3.2 Clearly identify and agree on timeframes for the preparation of the activity, event or program with all relevant parties
3.3 Identify the effect of the activity, event or program on other activities and people, and take appropriate steps to coordinate activities
3.4 Confirm that facilities are capable of delivering activities to the specified range of users and provide a suitable and safe environment
3.5 Ensure resources to operate the facilities are available and suitable
3.6 Undertake a risk audit for the activity and incorporate relevant issues into activity development in accordance with regulations and organisational procedures


4.Develp support materials.

Performance Criteria:

4.1 Identify existing information materials and assess their suitability to the activity, event or program and audience
4.2 Develop information materials to suit the purpose of the activity, event or program and the requirements of users
4.3 Ensure information materials contain valid and reliable information and appropriate interpretations
4.4 Develop information materials within resource and time constraints and ensure accessibility


5.Evaluate activity, event or program.

Performance Criteria:

5.1 Obtain formal and informal feedback from customers and colleagues during piloting or conduct of the activity
5.2 Modify activity according to feedback received or use feedback to inform future development
5.3 Establish and implement ongoing review mechanisms to ensure continuous improvement of the activity where appropriate

Learning Outcomes

On successful completion of this unit, you will be able to research, plan and develop the requirements to stage an event for a specific customer group.

Details of Learning Activities

Learning activities will consist of:-
In-class activities
• practical exercises
• workshopping
• team discussions
• group presentations
• online research
• independent project based work
• teacher directed group activities
Out-of-class activities will include:-
• independent reading
• on-line research.

Teaching Schedule

Week Class content Elements
1Course outline/assessment
What is project management?
Project management skills
Class Exercises
(10% - ongoing)

1.1, 1.2
2Choosing a topic
Group decision making
Meeting procedures
Teamwork – setting team goals
2.5, 2.6, 3.3, 3.2, 3.3

3Project proposal
Project documentation
Why projects fail
2.1, 3.2, 3.3

2.1, 2.2, 2.5, 4.1
4Role goals
Role allocations
Role of documentation
Customer needs

Proposal plan (10%)
1.4, 1.5, 3.3, 3.6
1.4, 3.3
5Project management tools
Developing timelines/deliverables
Using project management charts – flow, pert, gantt
2.4, 3.7
3.1, 3.2
6Organising venues and equipment CUSADMO4A
1.3, 2.3, 3.4, 3.5
7Risk management – internal and external
Developing Contingency Plans
O.H. & S. issues
Deliverable 1 due (10%)CUSADMO4A
2.2, 3.4, 3.5, 3.9
8Identifying resource requirements
- staff, equipment
Internal and external budgets
1.2, 1.3, 2.3, 3.7
1.5, 2.3, 2.4,4.3, 4.4
9Legal requirements
Advertising and promotion
1.3, 2.3,
10Project work – deliverable 2  CUSADMO4A
11Change management – accepting or rejecting the changeDeliverable 2 CUSADMO4A
12Develop resources for attendees – guidance materials, activity sheets
Work on project
2.1, 2.4
4.2, 4.3
13Project evaluation – designing a feedback document CUSADMO44.1, 4.4.2, 4.3,4.4
5.1, 5.2
14Project work – final deliverable CUSADMO4A
15Product delivery
Present project/event to customer
Final deliverable Project presentation CUSADMO4A
3.9, 3.10

5.1, 5.2, 5.3
16Peer assessment
Peer assessment
Project reflection

Learning Resources

Prescribed Texts

Dwyer, Judith “The Business Communication Handbook” Pearson Education Australia, 2009
Class handouts.


You are advised to look at the course Blackboard site for ongoing updated information.

Other Resources


Overview of Assessment

Assessment tasks will involves practical exercises, knowledge assessment tasks and practical individual and group projects.

Assessment Tasks

Students will complete a group communication project. Assessment will be based on involvement within each of the stages of the project. 70% of the marks will be based on group work and 30% will be based on individual effort.

Class Exercises 10% (ongoing)
Project Proposal 10% Week 4
Deliverable 1 10% Week 7
Deliverable 2 10% Week 11
Final Deliverable 20% Week 15
Presentation of Project 20% Weeks 15/16
Peer Assessment/
Final Reflection 20% Week 16

Grades used in this unit are as follows:

Grades which apply to curriculum-based courses:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Other Information

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview