Course Title: Market design product to local outlets

Part B: Course Detail

Teaching Period: Term2 2010

Course Code: MKTG5769C

Course Title: Market design product to local outlets

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5213 - Diploma of Textile Design and Development

Course Contact : Peter Bonnell

Course Contact Phone: +61 3 99259171

Course Contact

Name and Contact Details of All Other Relevant Staff

Julia Raath    Ph 99259201   Room 511.01.01

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course is designed to give you the skills and knowledge required to market fashion design products to local sales outlets or direct to the customer.

The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD3001B Market design product to local outlets


1 Identify key elements of design

Performance Criteria:

1.1 Features and benefits of design product are identified.
1.2 Key customers for design product and their purchasing behaviour are identified.
1.3 Price of design product is determined in consultation with appropriate people.


2 Identify sales outlets

Performance Criteria:

2.1 Potential sales outlets for design product are identified.
2.2 Customers and product range of outlets are identified.
2.3 Suitability of sales outlets is assessed.
2.4 Sales outlets are selected.


3 Prepare design product for presentation

Performance Criteria:

3.1 Presentation of design product is selected to maximise appearance.
3.2 Promotional tools are used to support design sales.
3.3 Costings of promotional options are determined.


4 Confirm sale conditions

Performance Criteria:

4.1 Product price is negotiated with outlet or customer.
4.2 Opportunities for variations in design are explored.
4.3 Supply arrangements are confirmed.
4.4 Sale conditions are documented as required.

Learning Outcomes

 On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

Group Discussions, market research and brief specifics

Class work on design development and process

Research, and analyse Forecasting, design  options  and communication  methods, developing  branding styles

Technology - Internet research, digital design  tools, developing mood /concept boards and design  concepts

Teaching Schedule


Date Morning Session Afternoon session


Market Design to local  outlet Project Briefing and assessment requirements –
Overview of market research and design requirements . Group discussion on analysing  the market

Market Design to local outlet Report structure
Researching the market how, why, what
Group to computer lab to start researching – competitors, outlets, designers.
Groups to prepare list of locations to visit.

identify key elements of design



Market Design to local outlet Excursion details to be confirmed.

Market Research – Students to complete location research task
Notebooks - cameras
Compile research
Start defining design direction.

22.07 3

COSTINGS Introduction & discussion of semester’s objectives, OHS & assessment
Reference to Blackboard information & Task 1 Part A, B & C
Task 1 Part A issued

Writing the report Computer Lab Individual feedback  discucssion Homework
Sourcing yarns fabrics etc define design concept and product possibilities

29.07 4

Market research Report

Summary of individual findings and resolution presented to group.

FINAL Research Report

Submitted FRIDAY 30th July

Communicate and Sell Design Studio

Inspirational items are collected and collated for presentation.
Inspiration board is developed to communicate sources of inspiration.
Inspiration board is reviewed against design brief.
Prepare design product for presentation

 05.08 5

Communicate and Sell
Design inspiration and research to be completed  Sources of design ideas are identified.
Principles of design are applied to inspirational development.
Planning Production schedules, managing resources

COSTINGS Estimating costs for sample v production. Comparison of production of from different price points
Block Element 2 PC 1 – 2
 12.08 6

 Design Studio Design tools are used to communicate concepts based on design brief.
Feedback is sought on design concepts and modifications made as required.

Design studio Digital Labs Design tools are used to communicate concepts based on design brief.
Feedback is sought on design concepts and modifications made as required.


 Design studio
Design concepts are linked to design brief.
Presentation skills are used to sell design concepts.
Discussion  Production Planning Schedules


Discussion of economic utilization & efficiency of production planning Block Element 2 PC 3 – 5 considered & learned
Task 1 Part B issued


 Design studio

Feedback and questions are invited and responded to appropriately.
Commitment to design concept or further development is sought and confirmed as appropriate.

Communicate and Sell Design Studio

Finalise Design Folios complete Storyboards Promotional tools are used to support design sales.

 02.09 9

PRESENT DESIGN FOLIOS to Group  folios and market research to be taken to Elective areas for production

Benefits and features of design concepts are explained and promoted.


COSTINGS Discussion of labour involved in textile production.
Calculation of labour costs for a textile sample v bulk production Discussion of utilizing labour methods: combination of sourcing options
Block Element 3 PC 1 – 4
Task 1 Part A submitted


Computer labs to complete production plan Digital output
 16.0911PRODUCTION PLANNINGCOSTINGS Examination of costing sheets to identify components. Development of costing sheets & calculations. Cost sheets are maintained to industry standard
Block Element 4 PC 1 – 2 considered & learned


07.10 12PRODUCTION COSTINGS Cost sheets are completed. Discussion of PPT for Presentation
Block Element 4 PC 3 – 4 considered & learned
 14.1013 PRODUCTION Access to labs for digital output Weave Print or knit
 21.10 14 PRODUCTION
Discussion of PPT criteria for Presentation
04.11 16

Finalise all folio and presentation details. Finishing off production . Completing costings presentation

ACCESS TO computer labs if required

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.

Assessment tasks have been designed to measure achievement of each competency in a flexible manner.

Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.

Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.

Late submission will not be graded higher than a PASS.


Assessment Tasks

Market Research and Analysis will be undertaken and assessed in Market Design  to local outlet and apllied into Communicate and Sell Designs and Production electives

A detailed Project brief will be  provided in the first session and will be available in the S  Drive  DROP BOX _ Julia Raath    PROJECT DESIGNER  Folder

Visual Diary  20%

Individual research and design development documentation not included in the report

Research report  60%

Typed A4 report that addresses marketing, design and  and sales options as required  in the project brief and will include

  • Competitor analysis
  • Key Requirements for design concepts are identified through the research of customer wants and needs
  • Sources of design ideas are identified through individual research that may include forecasting - trends and colour
  • The impact of the target market on design process is identified

Report Summary  20% 

Individual summary presented to the  group on  research findings .

Assessment Matrix

 Visual Diary Research report Report Summary Design  Folio  Developed in Communicate and Sell DesignPresentation to Panel
1 Identify key elements of designXXXXX
2 Identify sales outlets X x  
3 Prepare design product for presentation   X x
4 Confirm sale conditions 

 x    Also  in Costings units


Course Overview: Access Course Overview