Course Title: Market design product to local outlets

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: MKTG5769C

Course Title: Market design product to local outlets

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5213 - Diploma of Textile Design and Development

Course Contact : Peter Bonnell

Course Contact Phone: +61 3 99259171

Course Contact Email:peter.bonnell@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

 

Douglas McManus

Room: 511.01.01

Tel: 9925 9421

email: douglas.mcmanus@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

N/A

Course Description

This course is designed to give you the skills and knowledge required to market fashion design products to local sales outlets or direct to the customer.

The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.


 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD3001B Market design product to local outlets

Element:

1 Identify key elements of design

Performance Criteria:

1.1 Features and benefits of design product are identified.
1.2 Key customers for design product and their purchasing behaviour are identified.
1.3 Price of design product is determined in consultation with appropriate people

Element:

2 Identify sales outlets

Performance Criteria:

2.1 Potential sales outlets for design product are identified.
2.2 Customers and product range of outlets are identified.
2.3 Suitability of sales outlets is assessed.
2.4 Sales outlets are selected.
 

Element:

4 Confirm sale conditions

Performance Criteria:

4.1 Product price is negotiated with outlet or customer.
4.2 Opportunities for variations in design are explored.
4.3 Supply arrangements are confirmed.
4.4 Sale conditions are documented as required.

Element:

3 Prepare design product for presentation

Performance Criteria:

3.1 Presentation of design product is selected to maximise appearance.
3.2 Promotional tools are used to support design sales.
3.3 Costings of promotional options are determined


Learning Outcomes


 On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.


Details of Learning Activities

NOTE: This course is delivered with Communicaate an Sell Designs, VART 5913C and Enhance and Manipulate Images, VART 5919C. Please refer to information in `Other Information’ below.

 

Group Discussions, market research and brief specifics

Class work on design development and process

Research, and analyse Forecasting, design options and communication methods, developing branding styles

Technology - Internet research, digital design tools, developing mood /concept boards and design concepts
 


Teaching Schedule

 Week Date AM PM

Week 1

7JulyMarket Design to local outlets -Course Guide project briefing. What is market research. 
Market Design to local outlets -what is local , online? 
Writing the brief

Market Design to local outlets - Market research self directed learning. 

Week 2

14 Julyinitial concepts explored developedinitial concepts explored developed

Week 3

21July

Project Designer, No scheduled class. Students may use CAD LAB  independent study flexible learning

Week 4

28 July Design studio [6hours all day] for Project Designer

Week 5

4 august

 Branding layout project style guides
Colour, typography, graphic, image

Market report Due

Branding layout project style guides
Colour, typography, graphic, image

Market report Due

Week 6

11 august  Branding layout project story boarding product Branding layout project

Week 7

18 august Branding layout project storyboarding
3d draping
Branding layout project storyboarding
3d draping

Week 8

25 august

Project Designer Folio collection Due  

 industry guests/ panel
 

Project  Designer Folio collection Due
and industry guests/panel

Week 915 september Designer profiling online networks, publishing, blogs, capturing audience, [blog developmentDesigner profiling online networks, publishing, blogs, capturing audience, [blog development 
 

Week 10

22 SeptemberDesigner profiling developing online presence e portfoliosDesigner profiling, online publishing

Week 11

 29 SeptemberNo scheduled class. Students may use CAD LAB for Plan Production Processes No scheduled class. Students may use CAD LAB for Plan Production Processes
  Semester Break 
 

Week 12

  6 october

Digital photography [teams]
Photo shoot fabrics

Photoshop for print output catalogue all day
 

Week 13 13 OctoberDigital photography [teams]
Photo shoot product for storyboard
 studio practice
Week 14 20 October

Photoshop for digital enhancement

Photoshop for online content

 studio practice
Week 15 27 OctoberINDUSTRY PANEL ASSESSMENT

 INDUSTRY PANEL ASSESSMENT

Week 16 3 November  No scheduled class. Students may use CAD LAB No scheduled class. Students may use CAD LAB

  


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.

Assessment tasks have been designed to measure achievement of each competency in a flexible manner.

Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.

Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.

Late submission will not be graded higher than a PASS.

 


Assessment Tasks

branding presentation Folio submission 

business proforma 40%

textile branding designer image 30% 

Online presence 20 %

minimum of 5 links, online networking  

Presentation to panel 10 %
 


Assessment Matrix

Other Information

This unit is clustered with Enhance and Manipulate Photographic Images and Communicate ad Sell Designs therefore teaching schedule may vary according to the time allocation for each unit.

Course Overview: Access Course Overview