Course Title: Market design product to local outlets
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: MKTG5769C
Course Title: Market design product to local outlets
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5213 - Diploma of Textile Design and Development
Course Contact : Peter Bonnell
Course Contact Phone: +61 3 99259171
Course Contact Email:peter.bonnell@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Rachel Halton rachel.halton@rmit.edu.au tel. (03) 9925 9158
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
N/A
Course Description
This course is designed to give you the skills and knowledge required to market fashion design products to local sales outlets or direct to the customer.
The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD3001B Market design product to local outlets |
Element: |
1 Identify key elements of design |
Performance Criteria: |
1.1 Features and benefits of design product are identified. |
Element: |
2 Identify sales outlets |
Performance Criteria: |
2.1 Potential sales outlets for design product are identified. |
Element: |
3 Prepare design product for presentation |
Performance Criteria: |
3.1 Presentation of design product is selected to maximise appearance. |
Element: |
4 Confirm sale conditions |
Performance Criteria: |
4.1 Product price is negotiated with outlet or customer. |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.
Details of Learning Activities
Learning activities include lectures, tutorials, and off campus research into industry where you will be challenged to reflect and debate on different value positions, concepts and issues surrounding contemporary marketing solutions.
You will be required to participate in case study learning, problem solving activities, self-reflection and discussion. Activities will encourage both individual and group based learning responsibilities.
Teaching Schedule
THIS UNIT IS DELIVERED CONCURRENTLY WITH MKTG5769C, MARKET DESIGN TO LOCAL OUTLETS.
Week 1 Market Design to local outlets -Course Guide project briefing. What is market research.
Market Design to local outlets - Market research self directed learning. (1.1,1.2,1.3)
Week 2 IDENTIFY THE PRODUCT: (2.1,2.2,2.3,2.4)
Week 3 IDENTIFY PRODUCT RANGES: (3.3,4.1,4.2,4.3,4.4)
Week 4 TARGET CUSTOMER PROFILE: (1.2. 2.2)
Week 5 RESEARCH REPORT DUE (4.4)
Week 6 MARKETING STRATEGY: (3.2)
Week 7 PROMOTIONAL & MARKETING TOOLS: (3.2,3.1,)
Week 8 MARKETING STRATEGY DUE _ PRESENTATION _ Industry Panel (1.3)
9 Project _ Cost a textile product _ Fixed costs and Variable costs. Group work - Case studies (2.1,2.2,2.3,2.4,2.5)
10 Project _ cost a Textile Product _ Hidden costs in sample production and comparisons with bulk production (1.1,1.2,1.3,1.4,1.5,1.6)
11 Project _ cost a textile product _ Sample costing sheet (3.1,3.2,3.3)
12 Project _ cost a textile product _ Research and compare information on cost of textile product
Document and present project information, and prepare for presentation (3.1,3.2,3.3)
13 Project _ Prepare information on cost of textile product (3.4,3.5)
14 Project _ Prepare information on cost of textile product
Document and present project information, and prepare for presentation (3.4,3.5)
15 Project DUE (3.4,3.5)
16 ASSESSMENT FEEDBACK
Learning Resources
Prescribed Texts
Do disrupt Shayler, Mark |
|
Consumer Behaviour |
|
The Why of the Buy |
References
Other Resources
Overview of Assessment
To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.
Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.
Late submission will not be graded higher than a PASS.
Assessment Tasks
Graded Assessment Tasks:
Research Report 40%
Marketing Strategy 60%
Non-graded Assessment Task:
Presentation CA/NYC
Assessment Matrix
Other Information
This unit is clustered with MKTG5769C, Market Designs to Local Outlets therefore teaching schedule may vary according to the time allocation for each unit.
Course Overview: Access Course Overview