Course Title: Communicate and sell design concepts
Part B: Course Detail
Teaching Period: Term2 2010
Course Code: VART5913C
Course Title: Communicate and sell design concepts
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5213 - Diploma of Textile Design and Development
Course Contact : Peter Bonnell
Course Contact Phone: +61 3 99259171
Course Contact Email:peter.bonnell@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Julia Raath Julia.Raath@rmit.edu.au Ph 99259201 Room 511.01.01
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course is designed to give you the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion and textile industry professionals.
The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD4005B Communicate and sell design concepts |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.
Details of Learning Activities
Group Discussions, market research and brief specifics
Class work on design development and process
Research, and analyse Forecasting, design options and communication methods, developing branding styles
Technology - Internet research, digital design tools, developing mood /concept boards and design concepts
Teaching Schedule
Date | Morning Session | Afternoon session | |
08.07 | 1 |
Market Design to local outlet Project Briefing and assessment requirements – |
Market Design to local outlet Report structure |
15.07 | 2 |
Market Design to local outlet Excursion details to be confirmed. Market Research – Students to complete location research task |
|
22.07 | 3 |
COSTINGS Introduction & discussion of semester’s objectives, OHS & assessment Reference to Blackboard information & Task 1 Part A, B & C Block Element 1 PC 1- 4 Task 1 Part A issued |
Writing the report Computer Lab Individual feedback discucssion Homework |
29.07 | 4 |
Market research Report Summary of individual findings and resolution presented to group. FINAL Research Report Submitted FRIDAY 30th July |
Communicate and Sell Design Studio Inspirational items are collected and collated for presentation. |
05.08 | 5 | Communicate and Sell |
COSTINGS Estimating costs for sample v production. Comparison of production of from different price points Block Element 2 PC 1 – 2 |
12.08 | 6 | Design Studio Design tools are used to communicate concepts based on design brief. |
Design studio Digital Labs Design tools are used to communicate concepts based on design brief. |
19.08 | 7 |
Design studio Feedback and questions are invited and responded to appropriately. |
COSTINGS Discussion of economic utilization & efficiency of production planning Block Element 2 PC 3 – 5 considered & learned |
26.08 | 8 | Design studio |
Communicate and Sell Design Studio Finalise Design Folios complete Storyboards Promotional tools are used to support design sales. |
02.09 | 9 |
PRESENT DESIGN FOLIOS to Group folios and market research to be taken to Elective areas for production START PRODUCTION |
COSTINGS Discussion of labour involved in textile production. Calculation of labour costs for a textile sample v bulk production Discussion of utilizing labour methods: combination of sourcing options Block Element 3 PC 1 – 4 Task 1 Part A submitted |
09.09. | 10 |
PRODUCTION PLANNING PRESENT PRODUCTION PLANS |
Computer labs to complete production plan |
16.09 | 11 |
PRODUCTION PLANNING Refer to Elective unit schedules |
COSTINGS Examination of costing sheets to identify components. Development of costing sheets & calculations. Cost sheets are maintained to industry standard Block Element 4 PC 1 – 2 considered & learned |
20.09-01.10 |
SEMESTER BREAK | ||
07.10 | 12 | PRODUCTION |
COSTINGS Development of costing sheets & calculations for textile product Calculations for textile product continued. Cost sheets are completed to industry standard |
14.10 | 13 | PRODUCTION | Access to labs for digital output Weave Print or knit |
21.10 | 14 | PRODUCTION | Access to labs for digital output Weave Print or knit |
28.10 | 15 | PRODUCTION |
COSTINGS Discussion of PPT criteria for Presentation |
04.11 | 16 | Finalise all folio and presentation details. Finishing off production | PRODUCTION |
MARKING WEEK PROJECT SUBMISSION TO PANEL |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.
Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.
Late submission will not be graded higher than a PASS.
Late submission will not be graded higher than a PASS.
Assessment Tasks
Market Research and Analysis will be undertaken and assessed in Market Design to local outlet.
A detailed Project brief will be provided in the first session and will be available in the S Drive DROP BOX _ Julia Raath PROJECT DESIGNER Folder
Visual Diary 20%
Support documentation, references and concept development
Design Folio
Mood/ Concept Board 20%
Design Range 20%
Storyboard 20%
Presentation to panel 20 %
PLEASE NOTE - there are numerous ways of developing design concepts and any media may be selected. You are NOT restricted. Please select the most appropriate methods for your desired outcome.
However the final presentation must be of the highest possible standard, clean neat well executed, professionally presented and clearly communicated.
When designing for production it is strongly recommended that you determine specifications before you start designing and design in repeat where appropriate.
All Design submissions must show clear links
Collection, title and Season
Concepts/Logos/Graphics/Typography/Layout.
Select one layout format either Portrait or Landscape do NOT change format
Typography/Graphics - What symbols and fonts denote the design concept or your own branding in the market place and how are these symbols used as an overall communication strategy?
Style Code, Product Name, RRP, *Available colours (colourways)
Story Board
Product sketches must be computer or hand generated showing surface interest and detail
Include Front and Back view of each product
Ensure layout of board is well composed and neatly arranged
Establish a colour palette, using pantone colour codes or yarn wraps for constructed textiles
Create descriptive titles for the colours which reflect the essence of the mood.
A story board can be viewed from up to a metre away, consider this when sizing and arranging the board.
Assessment Matrix
Visual Diary | Mood Board | Design Range | Story Board | Presentation to Panel | |
1 Interpret design brief | X | X | X | X | X |
2 Develop inspiration board | x | X | x | ||
3 Develop story board to meet design brief | X | x | |||
4 Present design tools | X | X | |||
5 Sell design concepts |
X | X | X |
Course Overview: Access Course Overview