Course Title: Communicate and sell design concepts

Part B: Course Detail

Teaching Period: Term2 2010

Course Code: VART5913C

Course Title: Communicate and sell design concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5213 - Diploma of Textile Design and Development

Course Contact : Peter Bonnell

Course Contact Phone: +61 3 99259171

Course Contact

Name and Contact Details of All Other Relevant Staff

Julia Raath    Ph 99259201   Room 511.01.01

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course is designed to give you the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion and textile industry professionals.

The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD4005B Communicate and sell design concepts

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

Group Discussions, market research and brief specifics

Class work on design development and process

Research, and analyse Forecasting, design  options  and communication  methods, developing  branding styles

Technology - Internet research, digital design  tools, developing mood /concept boards and design  concepts

Teaching Schedule


Date Morning Session Afternoon session


Market Design to local  outlet Project Briefing and assessment requirements –
Overview of market research and design requirements . Group discussion on analysing  the market

Market Design to local outlet Report structure
Researching the market how, why, what
Group to computer lab to start researching – competitors, outlets, designers.
Groups to prepare list of locations to visit.



Market Design to local outlet

Excursion details to be confirmed. Market Research – Students to complete location research task
Notebooks - cameras
Compile research
Start defining design direction.

22.07 3COSTINGS  Introduction & discussion of semester’s objectives, OHS & assessment
Reference to Blackboard information & Task 1 Part A, B & C
Block Element 1 PC 1- 4
Task 1 Part A issued

Writing the report Computer Lab Individual feedback discucssion

Sourcing yarns fabrics etc define design concept and product possibilities

29.07 4Market research Report

Summary of individual findings and resolution presented to group.

FINAL Research Report

Submitted FRIDAY 30th July

Communicate and Sell Design Studio

Inspirational items are collected and collated for presentation.
Inspiration board is developed to communicate sources of inspiration.
Inspiration board is reviewed against design brief.

 05.08 5

Communicate and Sell

Design inspiration and research to be completed  Sources of design ideas are identified.
Principles of design are applied to inspirational development.
Planning Production schedules, managing resources

COSTINGS Estimating costs for sample v production. Comparison of production of from different price points
Block Element 2 PC 1 – 2

 12.08 6

 Design Studio Design tools are used to communicate concepts based on design brief.
Feedback is sought on design concepts and modifications made as required.

Design studio Digital Labs Design tools are used to communicate concepts based on design brief.
Feedback is sought on design concepts and modifications made as required.


 Design studio

Feedback and questions are invited and responded to appropriately.
Benefits and features of design concepts are explained and promoted.
Design concepts are linked to design brief.
Presentation skills are used to sell design concepts.
Discussion Production Planning


Discussion of economic utilization & efficiency of production planning Block Element 2 PC 3 – 5 considered & learned
Task 1 Part B issued


 Design studio
Commitment to design concept or further development is sought and confirmed as appropriate.

Communicate and Sell  Design Studio

Finalise Design Folios complete Storyboards

Promotional tools are used to support design sales.

 02.09 9

PRESENT DESIGN FOLIOS to Group folios and market research to be taken to Elective areas for production

Benefits and features of design concepts are explained and promoted.


COSTINGS Discussion of labour involved in textile production.
Calculation of labour costs for a textile sample v bulk production Discussion of utilizing labour methods: combination of sourcing options
Block Element 3 PC 1 – 4
Task 1 Part A submitted
 09.09. 10



 Computer labs to complete production plan


Refer to Elective unit schedules

 COSTINGS Examination of costing sheets to identify components. Development of costing sheets & calculations. Cost sheets are maintained to industry standard
Block Element 4 PC 1 – 2 considered & learned


07.10 12PRODUCTION COSTINGS Development of costing sheets & calculations for textile product
Calculations for textile product continued. Cost sheets are completed to industry standard
 14.1013 PRODUCTIONAccess to labs for digital output Weave Print or knit
 21.10 14 PRODUCTION Access to labs for digital output Weave Print or knit
Discussion of PPT criteria for Presentation
04.11 16Finalise all folio and presentation details. Finishing off production PRODUCTION

Learning Resources

Prescribed Texts


Other Resources

Overview of Assessment

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.

 Assessment tasks have been designed to measure achievement of each competency in a flexible manner.

Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.

Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.

Late submission will not be graded higher than a PASS.


Late submission will not be graded higher than a PASS.


Assessment Tasks

Market Research and Analysis will be undertaken and assessed in Market Design  to local outlet.

A detailed Project brief will be  provided in the first session and will be available in the S  Drive  DROP BOX _ Julia Raath    PROJECT DESIGNER  Folder

Visual Diary  20%

Support  documentation, references and concept development  
Design Folio
Mood/ Concept Board 20%

Design Range   20%

Storyboard  20%

Presentation to panel 20 %

PLEASE NOTE - there are numerous ways of developing design concepts and any media may be selected. You are NOT restricted. Please select the most appropriate methods for your desired outcome.
However the final presentation must be of the highest possible standard, clean neat well executed, professionally presented and clearly communicated.
When designing for production it is strongly recommended that you determine specifications before you start designing and design in repeat where appropriate.

All Design submissions must show clear links
Collection, title and Season
Select one layout format either Portrait or Landscape do NOT change format
Typography/Graphics - What symbols and fonts denote the design concept or your own branding in the market place and how are these symbols used as an overall communication strategy?
Style Code, Product Name, RRP, *Available colours (colourways)

Story Board
Product sketches must be computer or hand generated showing surface interest and detail
Include Front and Back view of each product
Ensure layout of board is well composed and neatly arranged
Establish a colour palette, using pantone colour codes or yarn wraps for constructed textiles
Create descriptive titles for the colours which reflect the essence of the mood.
A story board can be viewed from up to a metre away, consider this when sizing and arranging the board.

Assessment Matrix

 Visual Diary Mood Board Design Range Story Board Presentation to Panel
1 Interpret design brief XXXXX
2 Develop inspiration board  xX x  
3 Develop story board to meet design brief    X x
4 Present design tools    XX
5 Sell design concepts

Course Overview: Access Course Overview