Course Title: Communicate and sell design concepts

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: VART5913C

Course Title: Communicate and sell design concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5213 - Diploma of Textile Design and Development

Course Contact : Peter Bonnell

Course Contact Phone: +61 3 99259171

Course Contact Email:peter.bonnell@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Douglas McManus

511.01.01

9925 9421

 

douglas.mcmanus@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

 None

Course Description

This course is designed to give you the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion and textile industry professionals.

The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD4005B Communicate and sell design concepts

Element:

1 Interpret design brief

Performance Criteria:

1.1 Key requirements for design concept are identified according to OH&S practices.
1.2 Impact of target market on design process is identified
 

Element:

2 Develop inspiration board

Performance Criteria:

2.1 Sources of design ideas are identified.
2.2 Principles of design are applied to inspirational development.
2.3 Inspirational items are collected and collated for presentation.
2.4 Inspiration board is developed to communicate sources of inspiration.
2.5 Inspiration board is reviewed against design brief
 

Element:

3 Develop story board to meet design brief

Performance Criteria:

3.1 Key elements of storyboard are identified.
3.2 Garment concepts are developed based on design brief and inspiration board.
3.3 Suitable fabrics and colour palette are selected.
3.4 Storyboard is produced to reflect design brief.
 

Element:

4 Present design tools

Performance Criteria:

4.1 Design tools are used to communicate concepts based on design brief.
4.2 Feedback is sought on design concepts and modifications made as required.
 

Element:

5 Sell design concepts

Performance Criteria:

5.1 Interests of fashion industry professionals are identified and made central to promotion of ideas and concepts.
5.2 Benefits and features of design concepts are explained and promoted.
5.3 Design concepts are linked to design brief.
5.4 Presentation skills are used to sell design concepts.
5.5 Feedback and questions are invited and responded to appropriately.
5.6 Commitment to design concept or further development is sought and confirmed as appropriate.
 


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.


Details of Learning Activities

Group Discussions, market research and brief specifics

Class work on design development and process

Research, and analyse Forecasting, design options and communication methods, developing branding styles

Technology - Internet research, digital design tools, developing mood /concept boards and design concepts
 


Teaching Schedule

 Week Date AM PM

Week 1

8JulyMarket Design to local outlets -Course Guide project briefing. What is market research. 
Market Design to local outlets -
Writing the brief

Market Design to local outlets - Market research self directed learning. 

Week 2

15 Julyinitial concepts explored developedinitial concepts explored developed

Week 3

22 July

Project Designer, No scheduled class. Students may use CAD LAB  independent study flexible learning

Week 4

29 July Design studio [6hours all day] for Project Designer feedback sessions group, self directed learning

Week 5

5 august

 Branding layout project style guides
Colour, typography, graphic, image

Market report Due

Branding layout project style guides
Colour, typography, graphic, image

Market report Due

Week 6

12 august  Branding layout project story boardind product Branding layout project

Week 7

19 august Branding layout project storyboarding
3d draping
Branding layout project storyboarding
3d draping

Week 8

26 augustProject Designer Folio collection Due
In class presentation to Douglas McManus

and industry guests
 

Project  Designer Folio collection Due
In class presentation to  Douglas McManus

and industry guests

Week 92 september Designer profiling online networks, publishing, blogs, capturing audience, [blog developmentDesigner profiling online networks, publishing, blogs, capturing audience, [blog development 
 

Week 10

9 SeptemberDesigner profiling developing online presence e portfoliosDesigner profiling, online publishing

Week 11

 16 SeptemberNo scheduled class. Students may use CAD LAB for Plan Production Processes No scheduled class. Students may use CAD LAB for Plan Production Processes
  Semester Break 
 

Week 12

 30 september

Digital photography [teams]
Photo shoot fabrics

Photoshop for print output catalogue all day
 

Week 13 7 OctoberDigital photography [teams]
Photo shoot product for storyboard
 
Week 14 14 October

Photoshop for digital enhancement

Photoshop for online content

 
Week 15 21 Octobertextile/ graphics/
 publishing online isbn

 textile/ graphicsp

ublishing online isbn

Week 16 28 October  No scheduled class. Students may use CAD LAB for exhibition marketing No scheduled class. Students may use CAD LAB exhibition marketing

  


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.

 Assessment tasks have been designed to measure achievement of each competency in a flexible manner.

Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.

Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.

Late submission will not be graded higher than a PASS.

 

Late submission will not be graded higher than a PASS.

 


Assessment Tasks

Design Folio

Inspiration/ Concept Board 10%
define theme, colour palette, short statement on market, theme, product.
 

Design Range 40%
• appropriate format layout branding
• Minimum 3 designs 6 co ordinates 
• 3 colourways 
 

Storyboards  20%
Selected designs as story board format using illustrations photographs etc to show your textile designs applied onto a designer maker product


Online presence 10 %

minimum of 3 links, online networking  

Presentation to panel 10 %
 


Assessment Matrix

Course Overview: Access Course Overview