Course Title: Communicate and sell design concepts
Part B: Course Detail
Teaching Period: Term2 2014
Course Code: VART5913C
Course Title: Communicate and sell design concepts
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5213 - Diploma of Textile Design and Development
Course Contact : Peter Bonnell
Course Contact Phone: +61 3 99259171
Course Contact Email:peter.bonnell@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Douglas McManus
Room: 511.01.01
Tel: 9925 9421
email: douglas.mcmanus@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course is designed to give you the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion and textile industry professionals.
The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD4005B Communicate and sell design concepts |
Element: |
2 Develop inspiration board |
Performance Criteria: |
2.1 Sources of design ideas are identified. |
Element: |
4 Present design tools |
Performance Criteria: |
4.1 Design tools are used to communicate concepts and modifications are made as required. 4.2 Feedback is sought on design concepts and modifications made as required |
Element: |
5 Sell design concepts |
Performance Criteria: |
5.1 Interests of fashion industry professional are identified and made central to promotiom of ideas and concepts. 5.2 Benifits and features of design concepts are explained and promoted. 5.3 design concepts are linked to design brief 5.4 Presentation skills are used to sell design brief. 5.5 feedback and questions are invited and responded to |
Element: |
1 Interpret design brief |
Performance Criteria: |
1.1 Key requirements for design concept are identified according to OH&S practices. |
Element: |
3 Develop story board to meet design brief |
Performance Criteria: |
3.1 Key elements of story board are identified 3.2 garment concepts are developed based on design brief and inspiration board 3.3 Suitable fabrics and colour palette are selected 3.4 Storyboard is produced to reflect design briefSuitable fabrics and colours are selected |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.
Details of Learning Activities
NOTE: This course is delivered with Market Designs to Local Outlets, MKTG5769C and Enhance and Manipulate Images, VART 5919C. Please refer to information in `Other Information’ below.
Group Discussions, market research and brief specifics
Class work on design development and process
Research, and analyse Forecasting, design options and communication methods, developing branding styles
Technology - Internet research, digital design tools, developing mood /concept boards and design concepts
Teaching Schedule
| Week | Date | AM | PM |
Week 1 |
7July | Market Design to local outlets -Course Guide project briefing. What is market research. Market Design to local outlets -what is local , online? Writing the brief |
Market Design to local outlets - Market research self directed learning. |
Week 2 |
14 July | initial concepts explored developed | initial concepts explored developed |
Week 3 |
21July | Project Designer, No scheduled class. Students may use CAD LAB independent study flexible learning |
|
Week 4 |
28 July | Design studio [6hours all day] for Project Designer | |
Week 5 |
4 august |
Branding layout project style guides Market report Due |
Branding layout project style guides Market report Due |
Week 6 |
11 august | Branding layout project story boarding product | Branding layout project |
Week 7 |
18 august | Branding layout project storyboarding 3d draping |
Branding layout project storyboarding 3d draping |
Week 8 |
25 august |
Project Designer Folio collection Due industry guests/ panel |
Project Designer Folio collection Due |
| Week 9 | 15 september | Designer profiling online networks, publishing, blogs, capturing audience, [blog development | Designer profiling online networks, publishing, blogs, capturing audience, [blog development |
Week 10 |
22 September | Designer profiling developing online presence e portfolios | Designer profiling, online publishing |
Week 11 |
29 September | No scheduled class. Students may use CAD LAB for Plan Production Processes | No scheduled class. Students may use CAD LAB for Plan Production Processes |
| Semester Break | |||
|
Week 12 |
6 october |
Digital photography [teams] Photoshop for print output catalogue all day |
|
| Week 13 | 13 October | Digital photography [teams] Photo shoot product for storyboard |
studio practice |
| Week 14 | 20 October |
Photoshop for digital enhancement Photoshop for online content |
studio practice |
| Week 15 | 27 October | INDUSTRY PANEL ASSESSMENT | INDUSTRY PANEL ASSESSMENT |
| Week 16 | 3 November | No scheduled class. Students may use CAD LAB | No scheduled class. Students may use CAD LAB |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.
Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.
Late submission will not be graded higher than a PASS.
Late submission will not be graded higher than a PASS.
Assessment Tasks
Design Folio
Inspiration/ Concept Board 10%
define theme, colour palette, short statement on market, theme, product.
Design Range 40%
• appropriate format layout branding
• Minimum 3 designs 6 co ordinates
• 3 colourways
Storyboards 20%
Selected designs as story board format using illustrations photographs etc to show your textile designs applied onto a designer maker product
Online presence 10 %
minimum of 3 links, online networking
Presentation to panel 10 %
Assessment Matrix
Other Information
This unit is clustered with Enhance and Manipulate Photographic Images and Market Designs to Local Oultets
thererfore teaching schedule may vary according to the time allocation for each unit
Course Overview: Access Course Overview