Course Title: Communicate and sell design concepts

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: VART5913C

Course Title: Communicate and sell design concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5213 - Diploma of Textile Design and Development

Course Contact : Peter Bonnell

Course Contact Phone: +61 3 99259171

Course Contact

Name and Contact Details of All Other Relevant Staff

Julia Raath   99259201

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This course is designed to give you the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion and textile industry professionals.

The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD4005B Communicate and sell design concepts


1 Interpret design brief

Performance Criteria:

1.1 Key requirements for design concept are identified according to OHS practices.
1.2 Impact of target market on design process is identified.


2 Develop inspiration board

Performance Criteria:

2.1 Sources of design ideas are identified.
2.2 Principles of design are applied to inspirational development.
2.3 Inspirational items are collected and collated for presentation.
2.4 Inspiration board is developed to communicate sources of inspiration.
2.5 Inspiration board is reviewed against design brief.


3 Develop story board to meet design brief

Performance Criteria:

3.1 Key elements of storyboard are identified.
3.2 Garment concepts are developed based on design brief and inspiration board.
3.3 Suitable fabrics and colour palette are selected.
3.4 Storyboard is produced to reflect design brief.


4 Present design tools

Performance Criteria:

4.1 Design tools are used to communicate concepts based on design brief.
4.2 Feedback is sought on design concepts and modifications made as required.


5 Sell design concepts

Performance Criteria:

5.1 Interests of fashion industry professionals are identified and made central to promotion of ideas and concepts.
5.2 Benefits and features of design concepts are explained and promoted.
5.3 Design concepts are linked to design brief.
5.4 Presentation skills are used to sell design concepts.
5.5 Feedback and questions are invited and responded to appropriately.
5.6 Commitment to design concept or further development is sought and confirmed as appropriate.

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

This course is delivered with MKTG5769C and Enhance and Manipulate Images, VART 5919C. Please refer to information in `Other Information’ below.

  • Group Discussions, market research and brief specifics
  • Studios on design development and process
  • Research, and analyse forecasting, design options and communication methods, developing branding styles
  • Technology - Internet research, digital design tools, developing mood /concept boards and design concepts

Teaching Schedule

 Week             Date  

Week 1

6 JulyCourse Guide project briefing. Intro to branding and relevancy to market sector and designer project

Initial concepts explored / researched project brief defined

Week 2

13 JulyBranding layout project style guides
Colour, typography, graphic, image

Week 3


Branding layout project style guides
Colour, typography, graphic, image

Week 4

27 JulyConcept Boards, visual colour layouts  

Week 5

3 August

Branding layout project,  Story boards

Week 6

10 AugustBranding layout project storyboarding 

Week 7

17 August

Designer Folio  

Week 8

24 August

Designer Folio

 Branding and Designer Folio Due

   31 August – 14 September – mid semester break 
Week 914 SeptemberSelf directed  Research - Designer profiling online networks, publishing, blogs, capturing audience 

Week 10

21 SeptemberDesigner profiling developing online presence e portfolios 

Week 11

 28 SeptemberDigital photography [teams]
Photo shoot fabrics
Week 125 October

Digital photography [teams]
Photo shoot product for storyboard

Week 13 12 October

Photoshop for digital enhancement and online content

Week 1419 October

Catalogue design  and photography

 Studio practice
Week 15 26 OctoberFinalising  print output of for INDUSTRY PANEL ASSESSMENT Designer Project
Week 16 3 November  Finalising Catalogue for PrintingCatalogue Due


Learning Resources

Prescribed Texts


Other Resources

Camera would be useful

Overview of Assessment

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.

 Assessment tasks have been designed to measure achievement of each competency in a flexible manner.

Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.

Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.

Late submission will not be graded higher than a PASS.


Late submission will not be graded higher than a PASS.


Assessment Tasks


  • Branding logo and style 
  • Appropriate format layout

Designer Folio

  • Inspiration/ Concept Board define theme, colour palette, short statement on market, theme, product.
  • Design - Minimum 3 designs 6 co ordinates 3 Colourways 
  • Storyboards  Selected designs as story board format using illustrations photographs etc to show your textile designs

Exhibition Catalogue 

  • Selected images to fit brand
  • Layout and styling

Assessment Matrix

Other Information

This unit is clustered with Enhance and Manipulate Photographic Images

Course Overview: Access Course Overview