Course Title: Originate and develop concepts

Part A: Course Overview

Program: C5216

Course Title: Originate and develop concepts

Portfolio: DSC

Nominal Hours: 30.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


345T Media and Communication

Face-to-Face or Workplace

Term2 2011,
Term2 2012,
Term2 2013,
Term2 2014,
Term2 2015

Course Contact: Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:

Course Description

The course: ‘Collaborate in a creative process  BSBCRT402A will be delivered alongside this course.

This course covers the performance outcomes, skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBCRT501A Originate and develop concepts


1. Evaluate and explore needs and opportunities

2. Develop a range of creative approaches

3. Refine concepts

4. Develop concepts to an operational level

Learning Outcomes

On successful completion of this unit, you will be able to write a short screenplay, understand d copyright for this screenplay, apply effective interpersonal communication techniques, work to deadline and work in collaboration with others including a professional attitude to feedback and its possible incorporation.

Overview of Assessment

A range of assessment will be used to assess practical skills and knowledge.

Evidence of the following is essential:
development of at least two concepts, substantiated and supported with sufficient information to allow for implementation to occur
generation of concepts and ideas that provide innovative solutions to identified issues
knowledge of legal requirements that affect work in a given industry context.