Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: BUSM6217C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C5216 - Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Barbara Gliddon
Phone: 9925 4072

Teacher: Janis Lesinskis
Phone: 03 9925 4982

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

The course: ‘Collaborate in a creative process  BSBCRT402A will be delivered alongside this course.

This course covers the performance outcomes, skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501A Originate and develop concepts


1. Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs
new concept development
1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts
1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious
1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation
1.5 Determine whether other players are filling identified gaps or investigating similar opportunities
1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities
1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements


2. Develop a range of creative approaches

Performance Criteria:

Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs
Challenge, test and experiment with different concepts and ideas as part of a collaborative process
Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential
Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed
Identify resources required to achieve desired creative and innovative outcomes
Evaluate the effectiveness of different strategies for achieving desired outcomes
Select concepts or approaches that achieve required outcomes in an innovative and feasible way
Present proposed concepts or approaches in an appropriate format


3. Refine concepts

Performance Criteria:

3.1Ensure concept development process is open to ongoing refinement and testing
3.2 Seek input and feedback on concepts from relevant stakeholders
3.3 Seek specialist advice on creative and technical aspects of proposals as required
3.4Compare concepts with best practice examples of similar products, programs, processes or services


4. Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications
4.2 Present specifications to relevant parties for approval, funding or endorsement
4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future

Learning Outcomes

On successful completion of this unit, you will be able to write a short screenplay, understand d copyright for this screenplay, apply effective interpersonal communication techniques, work to deadline and work in collaboration with others including a professional attitude to feedback and its possible incorporation.

Details of Learning Activities

Students will participate in observation, listening and writing exercises plus discussions, viewings analysing material.
Research workshop simulations filed work and excursions will also be included.

Teaching Schedule

WeekClass ContentAssesmentElements
1Introduction and course overview. Brainstorming of ideas.Assessment brief.1.1, 1.2
2Tag lines, synopses: short and long. Narrative structure in short films 1.3
3Television, feature films and short films. Similarities and differences in conceptualising and development 1.4, 1.5,1.6. 1.7
4Audiences’ needs, wants and expectations. Various ways in which these are met. 2.1, 2.2, 2.3, 2.4,
5Storytellers as researchers. Needs and Techniques 1.5,2.5,2,6,2,7
6Examples of short film story telling. Screenings. Identifying styles and techniques. Discussion.  1.4 ,1.3, 2.5,2.6, 2.7
7Visualising the screenplay. Group workshop 3.1,3.2
8Reviewing development processes.Assessment 1 Due.1.5, 2.3,2.4,2.5,2.6,2.7
9Small productions groups working as a team in rotating roles off pre-production and production. 3.1,3.2
10Small productions groups working as a team in rotating roles off pre-production and production 3.1,3.2
11Small productions groups working as a team in rotating roles off pre-production and production.
Location shooting. Supervision by teacher.
 3.1, 3.2, 3.3
12Small productions groups working as a team in rotating roles off pre-production and production.
Location shooting. Supervision by teacher.
13Consultations in post-production. Students work on Assessment 2. Report 2.8, 3.1., 3.2.,3.3.
14Consultations in post-production. Students work on Assessment 2. Report 2.8, 3.1., 3.2.,3.3.
15Consultations in post-production..Assessment  2 due3.1,3.2,3.3
16Refining post-production 3.1,3.2,3.3
17Semester and project review. Class, group and individual feedback. 1.1- 3.3
Teaching schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Learning Resources

Prescribed Texts

Irving, David K and Rea, peter W. Producing and Directing the Short Film and Video Focal press, 2006

Mamet, David. On Directing Film . Penguin,1991

Phillips, William H. Writing Short Scripts.Syracuse University Presss, 1999.


Other Resources

Various screenplays

You are advised to look at the course Blackboard site for ongoing updated information.

Access to a computer

Overview of Assessment

A range of assessment will be used to assess practical skills and knowledge.

Evidence of the following is essential:
development of at least two concepts, substantiated and supported with sufficient information to allow for implementation to occur
generation of concepts and ideas that provide innovative solutions to identified issues
knowledge of legal requirements that affect work in a given industry context.

Assessment Tasks

Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial (graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.


Brainstorming ideas
Identifying variations in production requirements and audience expectations
Group workshopping of ideas
Researching the story
Wrting synopses for various uses


A screenplay for a short film. Week 8 70%
A written report focusing on a screenplay written by a fellow student. Week 15 30%

Grades which apply to curriculum-based courses:
80 – 100% HD High Distinction
70 – 79% DI Distinction
60 – 69% CR Credit
50 – 59% PA Pass
Under 50% NN Fail

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration

Other Information

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview