Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: BUSM6217C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C5216 - Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Barbara Gliddon
Phone: 9925 4072
Email: barbara.gliddon@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

The course: ‘Collaborate in a creative process  BSBCRT402A will be delivered alongside this course.

This course covers the performance outcomes, skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501A Originate and develop concepts

Element:

1. Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development
1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts
1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious
1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation
1.5 Determine whether other players are filling identified gaps or investigating similar opportunities
1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities
1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements
 

Element:

2. Develop a range of creative approaches

Performance Criteria:

2.1
Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs
2.2
Challenge, test and experiment with different concepts and ideas as part of a collaborative process
2.3
Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential
2.4
Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed
2.5
Identify resources required to achieve desired creative and innovative outcomes
2.6
Evaluate the effectiveness of different strategies for achieving desired outcomes
2.7
Select concepts or approaches that achieve required outcomes in an innovative and feasible way
2.8
Present proposed concepts or approaches in an appropriate format
 

Element:

3. Refine concepts

Performance Criteria:

3.1Ensure concept development process is open to ongoing refinement and testing
3.2 Seek input and feedback on concepts from relevant stakeholders
3.3 Seek specialist advice on creative and technical aspects of proposals as required
3.4Compare concepts with best practice examples of similar products, programs, processes or services
 

Element:

4. Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications
4.2 Present specifications to relevant parties for approval, funding or endorsement
4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future
 


Learning Outcomes


On successful completion of this unit, you will be able to write a short screenplay, understand d copyright for this screenplay, apply effective interpersonal communication techniques, work to deadline and work in collaboration with others including a professional attitude to feedback and its possible incorporation.


Details of Learning Activities

Students will participate in observation, listening and writing exercises plus discussions, viewings analysing material.
Research workshop simulations and short film production work.


Teaching Schedule

Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

WeekClass Content: BSBCRT501A Originate and develop concepts

The course: BSBCRT402ACollaborate in a Creative Process ’will be delivered along side this course                                                            

 Element

BSBCRT402A

Element

BSBCRT501A

1

Introduction and course overview. Formative assessment task brief: Reflective thinking and de-briefing. Due week four. (This is also a Collaborate in A Creative Process task, but is to be delivered only once.) Summative assessment task brief: Delivery of short film fiction screenplay due in week six.

 1

1
2Narrative structure in short films. 21
3Getting ideas and their viability as narrative.21
4

Audiences’ needs, wants and expectations. Character development and internal logic. Formative assessment task due. (See week one.)
 

 32
5Tropes, mise-en-scene, dramatic intent. Examples of short film story telling. Screenings.
Identifying styles and techniques. Discussion
 
 1, 2, 3 41
6

Refining the draft screenplay.

Summative assessment task 1 due. (See week 1.)

 3, 4

1, 2
7Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.
 2, 3
8Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.
.1, 2
9Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.
 3
10Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.
 3
11 Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.
3
12

Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

 3
13

Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

Consultations in post-production

 2, 3
14

Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

Consultations in post-production

 2, 3
15Consultations in post-production 3
16

Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.Semester and project review.

Summative assessment task 2 - completed production due.

 1, 2, 3

Teaching schedule
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Learning Resources

Prescribed Texts

Irving, David K and Rea, Peter W. Producing and Directing the Short Film and Video Focal press, 2006

Mamet, David. On Directing Film . Penguin,1991

Phillips, William H. Writing Short Scripts.Syracuse University Presss, 1999.


References


Other Resources

Various screenplays

You are advised to look at the course Blackboard site for ongoing updated information.

Access to a computer


Overview of Assessment

A range of assessment will be used to assess practical skills and knowledge.

Evidence of the following is essential:
development of at least two concepts, substantiated and supported with sufficient information to allow for implementation to occur
generation of concepts and ideas that provide innovative solutions to identified issues
knowledge of legal requirements that affect work in a given industry context.
 


Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.

To demonstrate competency in this course you need to complete each one of the following pieces of assessment to a satisfactory standard.
You must submit all pieces of assessment in order for your competency to be assessed in this course.

FORMATIVE ASSESSMENT TASKS
Brainstorming ideas
Identifying variations in production requirements and audience expectations
Group workshopping of ideas
Researching the story
Wrting synopses for various uses


SUMMATIVE ASSESSMENT TASK

1. A screenplay for a short film. Due week 6

2. The completed production Due week 16.
 



CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration

Other Information

The course: Collaborate in a creative process BSBCRT402A will be delivered alongside this course.

Attendance


The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.


Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.
 

Course Overview: Access Course Overview