Course Title: Originate and develop concepts

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: BUSM6217C

Course Title: Originate and develop concepts

School: 345T Media and Communication

Campus: City Campus

Program: C5216 - Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Barbara Gliddon
Phone: 03 9925 4072
Email: barbara.gliddon@rmit.edu.au

 
 

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

The course: ‘Collaborate in a creative process  BSBCRT402A will be delivered alongside this course.

This course covers the performance outcomes, skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT501A Originate and develop concepts

Element:

1. Evaluate and explore needs and opportunities

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development
1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts
1.3 Expand the potential of new ideas through exploration of opportunities beyond the obvious
1.4 Identify factors that could have an impact on ideas or concepts to be developed, including potential for commercialisation
1.5 Determine whether other players are filling identified gaps or investigating similar opportunities
1.6 Develop preliminary ideas on innovative and different ways to address needs and opportunities
1.7 In consultation with relevant stakeholders, agree on broad parameters for developing ideas and concepts to meet market requirements
 

Element:

2. Develop a range of creative approaches

Performance Criteria:

2.1
Use a range of creative thinking techniques to generate innovative and creative concepts to address identified needs
2.2
Challenge, test and experiment with different concepts and ideas as part of a collaborative process
2.3
Evaluate concepts in terms of their suitability for the target audience or purpose, their feasibility and their commercial potential
2.4
Take account of social, ethical and environmental issues as concepts and ideas are generated and discussed
2.5
Identify resources required to achieve desired creative and innovative outcomes
2.6
Evaluate the effectiveness of different strategies for achieving desired outcomes
2.7
Select concepts or approaches that achieve required outcomes in an innovative and feasible way
2.8
Present proposed concepts or approaches in an appropriate format
 

Element:

3. Refine concepts

Performance Criteria:

3.1Ensure concept development process is open to ongoing refinement and testing
3.2 Seek input and feedback on concepts from relevant stakeholders
3.3 Seek specialist advice on creative and technical aspects of proposals as required
3.4Compare concepts with best practice examples of similar products, programs, processes or services
 

Element:

4. Develop concepts to an operational level

Performance Criteria:

4.1 Use refined concepts as the basis for developing detailed implementation specifications
4.2 Present specifications to relevant parties for approval, funding or endorsement
4.3 Reflect on methodology used to generate concepts and ideas and note ways of improving this in the future
 


Learning Outcomes


On successful completion of this unit, you will be able to write a short screenplay, understand d copyright for this screenplay, apply effective interpersonal communication techniques, work to deadline and work in collaboration with others including a professional attitude to feedback and its possible incorporation.


Details of Learning Activities

In class learning activities include, but are not limited to:
lectures
group discussion
teacher directed group activities/projects
workshops

Out of class activities include, but are not limited to:
online research,
online publication of projects, learning activities and outcomes.
independent practical production based work


Teaching Schedule

Small productions groups working as a team in rotating roles of pre-production and production, as per rolling production schedule.

Assessment task 2 due 7 days after final day of production, as per rolling production schedule

Week

Class Content: ‘Originate and Develop Concepts BSBCRT501A.

This course will be delivered alongside BSBCRT402A Collaborate In A Creative Process. All assessments for both Originate and Develop Concepts and Collaborate In A Creative Process will be held in weeks 1- 6 of semester inclusively and only.


The course: ‘Originate and Develop Concepts BSBCRT501A ’ will be delivered alongside this course. All assessments for both Originate and Develop Concepts  and Collaborate In A Creative Process will be held in weeks 1- 6 of semester inclusively and only.                                                                                                                  

Assessment

Due

BSBCRT402A

Element

BSBCRT501A  

Element        

1

Introduction to course. Discussion on first semester project.Assessment briefingfor first assessment task one which is due in week four. This is an ungraded assessment. (Collaborate In A Creative Process) Following instructions.

Getting ideas. Class exercise.

 1,21
2

Teamwork communication. Working with a crew and performers. Workplace communications, understanding team dynamics and hierarchies.

Assessment briefing assessment task two 7 days after final day of production, as per rolling production schedule - Minutes and agendas for pre-production meetings. This is a graded assessment. (Collaborate In A Creative Process)

Creative  thinking techniques. Innovation and feasibility. Assessment briefing for  assessment task three which is due in week five- a storyline for a feature film adapted from reality. This is a graded assessment. 
(Originate and Develop Concepts. )           
 

 21,3
3Talk  Victoria Police Film Office representative. Attendance is compulsory.  21,3,4
4 Assessment task  four. Short answer test on Victoria Police briefing. This is an ungraded assessment. (Originate and Develop Concepts) Assessment  task one is due - see week one.

Ugraded.Assessment Task 1, 4. Due

2,32,3,4
5Rehearsing actors. Blocking scenes. Assessment task three is due - See week two) Ugraded. Assessment Task 3. Due1, 2,31,2,3
6

Review of the above. Assessment task two is due - agenda and minutes of pre-production meetings. (See week two.)

Graded. Assessment Task 4. Due

2, 31,2
7

 Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

 Assessment task 2, Graded due 7 days after final day of production, as per rolling production schedule.2, 3 
8Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

 

 1, 2 
9 Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

 

 2,3 
10Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

 

 3  
11Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

 

  3 
12Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

 

 3 
13Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.            
 2, 3 
14Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.            
  2,3 
15Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

 

  3 
16Small productions groups working as a team in rotating
roles of pre-production and production, as per rolling production schedule.

 

  1, 2, 3 

Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.


Learning Resources

Prescribed Texts


References

Mamet, David On Directing, Penguin 1991

Weston, Judith Directing Actors, Michael Wiese Productions 1996

You are advised to look at the course Blackboard site for ongoing updated information and course resource materials on a weekly basis.


Other Resources

Access to the internet may be required for some research tasks. Please check facilities offered by RMIT.

You are advised to look at the course Blackboard site for ongoing updated information and course resource materials on a weekly basis.


Overview of Assessment

A range of assessment will be used to assess practical skills and knowledge.

Evidence of the following is essential:
development of at least two concepts, substantiated and supported with sufficient information to allow for implementation to occur
generation of concepts and ideas that provide innovative solutions to identified issues
knowledge of legal requirements that affect work in a given industry context.
 


Assessment Tasks

To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard.
You will receive feedback on all assessment and where indicated, you will receive a grade. Graded assessment tasks are equally weighted and will determine your final result for this course. 
 
ASSESSMENT TASKS:

 All written and class exercise assessments for this course will be conducted and completed in weeks 1-6 inclusively and exclusively.


Assessment task one Ungraded:

 1. Reflect on own role in the collaborative process: You are to write a reflection on you own role in the collaborative  process of producing an interview in semester one.  This is to be 400-600 words in length word processed in times new roman  in font size twelve and double spaced . It is  to be an examination and reflection (not a description) of the strengths and weaknesses of your work processes and their impact on your final production and you crew.  This will cover aspects such as : organisational ability, interpersonal communications, levels of flexibility, clarity of questions, choice of interviewee, choice of mise-en-scene and technical accomplishments.

 Due Week 4.

 

Assessment task two Ungraded:

2. Evidence of professionalism in communication: You are required to present written evidence of your communication during a creative production project. This takes the form of an agenda and minutes of at least one of your pre-production meetings. 

Due 7 days after final day of production, as per rolling production schedule.

 

Assessment task three Graded:

3. Developing and refining a creative product:  Evaluate and explore needs and opportunities:You are required to deliver a written storyline adapted from a true incident. Evidence of the true incident must be submitted, this may take the form of a link or a hard copy article (for example.) The storyline is to be one (1) to two (2) pages double spaced  in time new roman in font size twelve and is to conform to the structure and content of film treatments as taught in semester one. Examples of how to write treatments can be found on the Screen Australia website if revision is required.

Due week 5.

 

Assessment task four :

4. Develop concepts to an operational level: Engage in a collaborative process:  You are to complete a  short answer test  in the week four (4) class to demonstrate competency in understanding the content communicated in the briefing by Victoria Police.

 Due week 4.

 

Grades used in this unit are as follows:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded


NYC Not Yet Competent
DNS Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration

Other Information

Cover Sheet for Submissions:
You must complete a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications

Attendance:
The major learning experience involves practical tasks, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback:
You will receive verbal and written feedback on your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT: http://www.rmit.edu.au/browse;ID=9pp3ic9obks7

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Student progress policy: http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission):
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline : http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity : http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n
 

Course Overview: Access Course Overview