Course Title: Establish networks

Part B: Course Detail

Teaching Period: Term2 2011

Course Code: BUSM6222C

Course Title: Establish networks

School: 345T Media and Communication

Campus: City Campus

Program: C5216 - Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Janis Lesinskis
Phone: 9925 4982

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to develop and maintain effective work relationships and networks. It covers the relationship building and negotiation skills required by workers within an organisation as well as freelance or contract workers.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBREL401A Establish networks


Develop and maintain business networks

Performance Criteria:

Use appropriate network strategies to establish and maintain relationships that promote the development of business opportunities
Identify and pursue network opportunities to maximise a range of contacts
Communicate information regarding new networks to inform individuals, colleagues and clients of potential benefits
Participate in professional networks and associations to obtain and maintain personal knowledge and skills


Establish and maintain business relationships

Performance Criteria:

Develop and maintain relationships to promote benefits consistent with organisational/client requirements
Gain and maintain trust and confidence of contacts through demonstration of high standards of business practices
Use a high level of negotiation skills to encourage positive outcomes
Identify difficult situations and negotiate solutions using collaborative problem-solving techniques
Seek specialist advice in the development of contacts where appropriate


Promote the relationship

Performance Criteria:

Develop strategies to represent and promote the interests and requirements of the relationship
Use appropriate presentation skills to communicate the goals and objectives of the relationship
Effectively communicate issues, policies and practices of the relationship to a range of audiences, in writing and verbally
Obtain feedback to identify and develop ways to improve promotional activities within available opportunities

Learning Outcomes

On successful completion of this unit, you will have accumulated network details and developed strategies for professional networking activities

Details of Learning Activities

You will participate in a range of class workshops and on location projects that will help equip you with the skills to successfully manage a film production to industry standard.
Activities will include
In-class activities:
guest lecturers
peer teaching and class presentations
group discussion
independent project based work
teacher directed group activities/projects
class exercises to review discussions/lectures
workshopping of students’ own projects

Out-of-class activities:
online research
networking events

Teaching Schedule

WeekClass ContentAssessment taskElements
1 Defining and identifying networks. What types of networks are there? What categories of network are worth noting? Professional networks, government networks, academic networks, business networks, social networks. How do you become a part of a network?
Developing local networks. Investigation of opportunities within RMIT University: Negotiate support for a networking event from RMIT Student Union, Investigate network opportunities available through RMITV, investigate and negotiate web-based networking opportunities available via RMIT.
2 Organising potential network contacts. What categories are useful in the organization of a contact list? What fields might be useful when organizing a contact list into a database?  1
3 Surveying existing network events. What relevant organizations organize networking events? What relevant businesses organize networking events? Are there established categories of networking events? Who finances these events? Why? What outcomes do hosts of these events aim for? Who attends these events? How do you gain entry into these events? 1.
Create a database of potential professional contacts and networks
 1, 3
4 Investigate and make contact with key industry association, union or guild. Participate in information / Q&A session with representatives of relevant association, union or guild. 2.
Professional liaison proposa
 1, 2, 3
5 Establish web presence. Establish a web presence appropriate for professional purposes.  1, 2, 3
6 Scope and define professional networking event (awards night) and requirements. Visualise and plan nature of the event. Specify and delegate organizational roles and responsibilities for staging network event.  1, 2, 3
7 Develop strategies to promote the interests and requirements of the relationship. Short-list relevant associations, unions, guilds, businesses and individuals appropriate to involve in a network event.  1, 2, 3
8 Develop and maintain professional contacts. Cultivate participants, guests and potential sponsors for networking event.  2, 3
9 Continue planning networking event. Pursue identified and delegated tasks.  2, 3
10 Prepare a proposal for a professional collaboration or relationship. Detail a proposal that creates an appropriate professional relationship benefiting your student cohort and another organization or business.  1, 2, 3
11 Networking event preparation. Identify, describe and specify schedule and budget issues. Delegate tasks and responsibilities.  1, 2, 3
12 Investigate opportunities and strategies associated with web-based networks. Propose a web presence appropriate for professional purposes. Directories, organizations, government bodies, online crew and cast calls.  2, 3
13 Promote appropriate relationships for networking event. Establish contact and promote participation and attendance of specific parties at networked event. Explore cross-promotional opportunities.  1, 2, 3
14 Maintain appropriate relationships for networking event.  1, 2, 3
15 Establish scope and schedule for networking event. Confirm details of network event with relevant parties. Communicate, negotiate and clarify participation and/or collaborative ventures. 3.
Evidence of carrying out your specific role as a part of organization of the student production awards.
 1, 2, 3
16 Finalise details of network event. Present a specific proposal for collaboration, cross-promotion, or participation.  1, 2, 3
17 Review preparation for networking event.  1, 2, 3
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.

Learning Resources

Prescribed Texts


Students are expected to familiarise themselves with networks accessible through:
Screen Australia,

Other Resources

You are advised to look at the course Blackboard site for ongoing updated information, plus key network services used for crew and casting calls including:

Media, Entertainment & Arts Alliance (MEAA)

Film Victoria

FILM VICTORIA industry directory

Screen Producers Association of Australia (SPAA)

Australian Writers Guild (AWG)

Association Directors Guild (ADG)

Australian Cinematographers Society (ACS)

Australian Teachers of Media (ATOM)

Australian Screen Editors guild

Women in Film and Televsion (WIFT)

Australian Video Producers Association

Screen Hub

Encore Directory



Quiet on set,



You will also require access to the internet and a computer

Overview of Assessment

Assessment calls for each student to present evidence of: Finding industry-relevant and useful organizations and networks and identifying their core objectives and policies;
Setting up a record of relevant contacts;
Formulating their own networking strategies;
Identifying opportunities for networking.
Providing evidence of contributing towards a networking event.

Assessment Tasks

Formative assessment

1. Design, create, present your own database of potential professional contacts and networks. Information fields should include brief (dot point) summaries of each organizations or business key objectives, contact information and provide facility for you to record and track your contacts with each person / organisation. Indicate your particular area of professional
Present in class - Due date: week 3

Summative assessment

2. Present a proposal that you will commit to for a professional relationship. Describe how you will invite a very specific participation, partnership, sponsorship, cross-promotion or networking with them that you intend to link to a specific network event: The RMIT Screen and Media student production awards.
You will assume responsibility for liaison with them up to and including in the Awards event.
Present in class - Due date: week 4

3. Describe and present evidence of a specific role you have carried out as a part of the organization of the student production awards.
Present in class - Due date: week 15

Your assignment will be assessed using the following grades:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CP Competent with Pass
DNS Did Not Submit for Assessment

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program Administration

Other Information

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview