Course Title: Establish networks

Part B: Course Detail

Teaching Period: Term2 2012

Course Code: BUSM6222C

Course Title: Establish networks

School: 345T Media and Communication

Campus: City Campus

Program: C5216 - Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Don Linke

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to develop and maintain effective work relationships and networks. It covers the relationship building and negotiation skills required by workers within an organisation as well as freelance or contract workers.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBREL401A Establish networks


Develop and maintain business networks

Performance Criteria:

Use appropriate network strategies to establish and maintain relationships that promote the development of business opportunities
Identify and pursue network opportunities to maximise a range of contacts
Communicate information regarding new networks to inform individuals, colleagues and clients of potential benefits
Participate in professional networks and associations to obtain and maintain personal knowledge and skills


Establish and maintain business relationships

Performance Criteria:

Develop and maintain relationships to promote benefits consistent with organisational/client requirements
Gain and maintain trust and confidence of contacts through demonstration of high standards of business practices
Use a high level of negotiation skills to encourage positive outcomes
Identify difficult situations and negotiate solutions using collaborative problem-solving techniques
Seek specialist advice in the development of contacts where appropriate


Promote the relationship

Performance Criteria:

Develop strategies to represent and promote the interests and requirements of the relationship
Use appropriate presentation skills to communicate the goals and objectives of the relationship
Effectively communicate issues, policies and practices of the relationship to a range of audiences, in writing and verbally
Obtain feedback to identify and develop ways to improve promotional activities within available opportunities

Learning Outcomes

On successful completion of this unit, you will have accumulated network details and developed strategies for professional networking activities

Details of Learning Activities

You will participate in a range of class workshops and on location projects that will help equip you with the skills to successfully manage a film production to industry standard.
Activities will utilise blended learning with both face to face classes and online network tools that may combine:

  • lectures
  • guest speakers
  • group discussion
  • independent information gathering
  • independent project based work
  • teacher directed group activities/projects

Out-of-class activities:

  • online research
  • attending networking events

Teaching Schedule

WeekClass contentAssessment tyaskElements
1Defining and identifying networks. What types of networks are there? What categories of network are
worth noting? Professional networks, government networks, academic networks, business networks,
social networks. How do you become a part of a network?
Developing local networks. Investigation of opportunities within RMIT University: Negotiate support
for a networking event from RMIT Student Union, Investigate network opportunities available through
RMITV, investigate and negotiate web-based networking opportunities available via RMIT.
2Organising potential network contacts. What categories are useful in the organization of a contact
list? What fields might be useful when organizing a contact list into a database?

1. Formative assessment
Create a database of potential professional contacts and networks

3 Surveying existing network events. What relevant organizations organize networking events? What
relevant businesses organize networking events? Are there established categories of networking
events? Who finances these events? Why? What outcomes do hosts of these events aim for? Who attends these events? How do you gain entry into these events?
2. Formative assessment
Present detail about a specific guild, association, organization or business.
 1, 2, 3
4 Investigate a key industry association, union or guild that is relevant to an area of industry to hope to work in.

3. Formative assessment

Submit report on a specific networking event.

 1, 2, 3
5 Professional web presence. Review web based approaches to enhancing professional networking, including existing web based networks and tools, and examples of websites used by relevant
companies and freelancers.
  1, 2, 3
6 Your own professional web presence. Discuss and devise categories of information and basic structure for your own professional website. Establish a web presence appropriate for your own professional purposes.  1, 2, 3
7 Research and update your records for coming industry events and their dates.  1, 2, 3
8 Discuss and research industry relevant online forums, user groups, SIGs, threaded discussions, mail lists, crowd funding businesses, etc.  1, 2, 3
9 Discuss development of your own web presence. 2, 3
10 Research an organization or business that may have offer mutual potential benefits.  1, 2, 3
11 Develop a proposal for a professional collaboration or relationship or donation for a network event.  1, 2, 3
12 Research and develop ideas for potential guests for RMIT student production awards night.  2, 3
13 Report on additions and expansions you have made in your own personal database. 1, 2, 3 
14 Speculate on co-promotional and collaborative ventures.  1, 2, 3
15 Discuss and review co-promotional and collaborative ventures possibilities.  1, 2, 3
16 Review your attendance to an industry related event or involvement in an industry relevant online
 4. Summative assessment

Present proposal for a professional collaboration or relationship.

 1, 2, 3

1, 2, 3

Learning Resources

Prescribed Texts


Students are expected to familiarise themselves with networks accessible through:
Screen Australia,

Other Resources

You will require access to the internet and a computer.

You are advised to look at the course Blackboard site for ongoing updated information, plus
key network services used for crew and casting calls including:

  • Media, Entertainment & Arts Alliance (MEAA)
  • Film Victoria
  • FILM VICTORIA industry directory
  • Screen Producers Association of Australia (SPAA)
  • Australian Writers Guild (AWG)
  • Association Directors Guild (ADG)
  • Australian Cinematographers Society (ACS)
  • Australian Teachers of Media (ATOM)
  • Australian Screen Editors guild
  • Women in Film and Televsion (WIFT)
  • Australian Video Producers Association
  • Screen Hub
  • FilmNet
  • Encore Directory
  • AT2
  • StarNow
  • Quiet on set,
  • Withoutabox
  • Filmlinker
  • Pozible
  • Kisckstarter

Overview of Assessment

Assessment calls for each student to present evidence of: Finding industry-relevant and useful organizations and networks and identifying their core objectives and policies;
Setting up a record of relevant contacts;
Formulating their own networking strategies;
Identifying opportunities for networking.
Providing evidence of contributing towards a networking event.

Assessment Tasks

Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for
ongoing feedback and can be considered as essential building blocks for more substantial (graded)
assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of
assessment to a satisfactory standard. You will receive feedback on all assessment.

Formative assessment

1. Create a database of potential professional contacts and networks
Design, create, present your own database of potential professional contacts and networks.
Information fields should include brief (dot point) summaries of each organizations or
business key objectives, contact information and provide facility for you to record and track
your contacts with each person / organisation. Indicate your particular area of professional
Present in class - Due date: week 2

2. Present detail about a specific guild, association, or organization.
Choose an organization or group that you think is relevant to your own professional goals.
Gather their contact details and information on participating in their events and becoming a
Present in class - Due date: week 3

3. Submit report on specific industry events.
Get information on two specific networking events that interest you. Note their details and
send your summary to your teacher / assessor or post this information on your own website and
make sure your teacher has the URL / link for this. - Present in class - Due date: week 4

Summative assessment

4. Present proposal for a professional collaboration or relationship.
Write a brief proposal for a possible arrangement between yourself and another organization
or business that might increase your connection to a network. Describe how you think your
proposal might offer commercial or other advantage to the organization or business.
Send this to your teacher / assessor or post this information on your own website and make
sure your teacher has the URL / link for this.

 - Due date: week 16

 Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment.

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of
Competency. These are available through the course contact in Program Administration.

Other Information


You will receive spoken and written feedback from teachers on your work. This feedback will also
include suggestions on how you can proceed to the next stage of developing your projects.

Late Submissions

Please advise teacher in advance if an extension of time or special consideration is required for
submission of work. Refer to the course Blackboard site for policy information including
information on late submissions.


RMIT has a strict policy on plagiarism. Please refer to the website for more information on this

Special consideration Policy (Late Submission)

All assessment tasks are required to be completed to a satisfactory level. If you are unable to
complete any piece of assessment by the due date, you will need to apply for an extension.

Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview