Course Title: Establish networks

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: BUSM6222C

Course Title: Establish networks

School: 345T Media and Communication

Campus: City Campus

Program: C5216 - Diploma of Screen and Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Janis Lesinskis

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the performance outcomes, skills and knowledge required to develop and maintain effective work relationships and networks. It covers the relationship building and negotiation skills required by workers within an organisation as well as freelance or contract workers.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBREL401A Establish networks


Develop and maintain business networks

Performance Criteria:

1.1 Research and evaluate existing information that informs new concept development
1.2 Where appropriate, identify and use gaps in current range of products, programs, processes or services as the catalyst for generating new ideas or concepts
BSBREL401A Establish networks
Element: Develop and maintain business networks
Performance Criteria: 1.1
Use appropriate network strategies to establish and maintain relationships that promote the development of business opportunities
Identify and pursue network opportunities to maximise a range of contacts
Communicate information regarding new networks to inform individuals, colleagues and clients of potential benefits
Participate in professional networks and associations to obtain and maintain personal knowledge and skills


Establish and maintain business relationships

Performance Criteria:

Develop and maintain relationships to promote benefits consistent with organisational/client requirements
Gain and maintain trust and confidence of contacts through demonstration of high standards of business practices
Use a high level of negotiation skills to encourage positive outcomes
Identify difficult situations and negotiate solutions using collaborative problem-solving techniques
Seek specialist advice in the development of contacts where appropriate


Promote the relationship

Performance Criteria:

Develop strategies to represent and promote the interests and requirements of the relationship
Use appropriate presentation skills to communicate the goals and objectives of the relationship
Effectively communicate issues, policies and practices of the relationship to a range of audiences, in writing and verbally
Obtain feedback to identify and develop ways to improve promotional activities within available opportunities

Learning Outcomes

On successful completion of this unit, you will have accumulated network details and developed strategies for professional networking activities

Details of Learning Activities

You will participate in a range of class workshops and on location projects that will help equip you with the skills to successfully manage a film production to industry standard.
Activities will utilise blended learning with both face to face classes and online network tools that may combine:

  • lectures
  • group discussion
  • independent information gathering
  • independent project based work
  • teacher directed group activities/projects

Out-of-class activities:

  • online information gathering and research
  • networking events

Teaching Schedule

WeekClass contentAssessment taskElements
1Defining and identifying networks. What types of networks are there? What categories of network are
worth noting? Professional networks, government networks, academic networks, business networks,
social networks. How do you become a part of a network?
Developing local networks. Investigation of opportunities within RMIT University: Negotiate support
for a networking event from RMIT Student Union, Investigate network opportunities available through
RMITV, investigate and negotiate web-based networking opportunities available via RMIT.
2Organising potential network contacts. What categories are useful in the organization of a contact list? What fields might be useful when organizing a contact list into a database? What tools are available to you? How will you make your choice of tools or systems?

1. Formative assessment
Create a database of potential professional contacts and networks

3 Surveying existing network events. What relevant organizations organize networking events? What
relevant businesses organize networking events? Are there established categories of networking
events? Who finances these events? Why? What outcomes do hosts of these events aim for? Who attends these events? How do you gain entry into these events?
2. Formative assessment
Present detail about a specific guild, association, organization or business.
 1, 2, 3
4Investigate a key industry association, union or guild that is relevant to an area of industry to hope to work in. Devise categories of information and basic structure for your own professional web site. Review options for your own database design, tool options.

3. Formative assessment

Submit report on a specific networking event.

 1, 2, 3
5Professional web presence. Review web based approaches to enhancing professional networking, including existing web based networks and tools, and examples of websites used by relevant companies and freelancers.  1, 2, 3
6Your own professional web presence. Discuss, review and devise strategies and design for your own professional web prese. Establish a web presence appropriate for your own professional purposes.  1, 2, 3
7Research and update your records for coming industry events and their dates.  1, 2, 3
8Discuss and research industry relevant online forums, user groups, SIGs, threaded discussions, mail lists, crowd funding businesses, and other potentially relevant networks.  1, 2, 3
9Review your integration of gathered information into development of your own web presence. 2, 3
10Research an organization or business that may have offer mutual potential benefits.  1, 2, 3
11Develop a proposal for a professional collaboration or relationship or donation for a network event.  1, 2, 3
12Review integration of your current production into your own web presence.  2, 3
13Updates and expansions to your own personal database. 1, 2, 3 
14Speculate on co-promotional and collaborative ventures.  1, 2, 3
15Discuss and review co-promotional and collaborative ventures possibilities.  1, 2, 3
16Review your attendance or report on an industry related event or involvement in an industry relevant online network. 4. Summative assessment

Present proposal for a professional collaboration or relationship.

 1, 2, 3

1, 2, 3

Learning Resources

Prescribed Texts


Students are expected to familiarise themselves with networks accessible through:
Screen Australia,

Other Resources

You will require access to the internet and a computer.

You are advised to look at the course Blackboard site for ongoing updated information, plus
key network services used for crew and casting calls including:

  • Media, Entertainment & Arts Alliance (MEAA)
  • Film Victoria
  • FILM VICTORIA industry directory
  • Screen Producers Association of Australia (SPAA)
  • Australian Writers Guild (AWG)
  • Association Directors Guild (ADG)
  • Australian Cinematographers Society (ACS)
  • Australian Teachers of Media (ATOM)
  • Australian Screen Editors guild
  • Women in Film and Televsion (WIFT)
  • Australian Video Producers Association
  • Screen Hub
  • FilmNet
  • Encore Directory
  • AT2
  • StarNow
  • Quiet on set,
  • Withoutabox
  • Filmlinker
  • Pozible
  • Kisckstarter

Overview of Assessment

Assessment calls for each student to present evidence of: Finding industry-relevant and useful organizations and networks and identifying their core objectives and policies;
Setting up a record of relevant contacts;
Formulating their own networking strategies;
Identifying opportunities for networking.
Providing evidence of contributing towards a networking event.

Assessment Tasks

Assessment tasks in this unit are either ungraded or graded. Ungraded tasks provide the basis for
ongoing feedback and can be considered as essential building blocks for more substantial (graded)
assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of
assessment to a satisfactory standard. You will receive feedback on all assessment.

Formative assessment

1. Create a database of potential professional contacts and networks
Design, create, present your own database of potential professional contacts and networks. Information fields should include brief (dot point) summaries of each organizations or business key objectives, contact information and provide facility for you to record and track your contacts with each person / organisation. Indicate your particular area of professional
Present in class - Due date: week 2

2. Present detail about a specific guild, association, or organization.
Choose an organization or group that you think is relevant to your own professional goals. Gather their contact details and information on participating in their events and becoming a member.
Submit (into drop box) - Due date: week 3

3. Submit report on specific industry events.
Get information on two specific networking events that interest you. Note their details and make your own summary of the events you have chosen to investigate.
You need to: a) describe and present your understanding of the purpose of this event, b) describe who you understand will be attending or engaging with this event, c) describe how you can get entry into the event (general admission, by membership, by invitation, other criteria? d) describe how this event might be useful for you.
Present evidence of attending or investigating these events.
- Due date: week 4

Summative assessment


4. Present proposal for a professional collaboration or relationship.
Write a brief speculation or proposal for a possible arrangement between yourself and another organization or business that might increase your connection to a network. This maybe be: entry into a professional guild or association, a collaboration proposal, a proposed sponsorship request, a production call out, seminar, proposed transmedia event or proposal for another kind of activity or event.
Send this to your teacher / assessor by email from your RMIT email address. Due date: week 16


Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment.

Assessment Matrix

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.

Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity

All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:

Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)

Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees

Course Overview: Access Course Overview