Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term1 2011
Course Code: BUSM5879C
Course Title: Interpret and respond to a design brief
School: 345T Media and Communication
Campus: City Campus
Program: C5218 - Diploma of Interactive Digital Media
Course Contact : Program Adinistration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Peter Kennedy
Phone: 9925 58079
Email: P.kennedy@rmit.edu.au
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
The competency BSBDES402A Interpret and respond to a design brief is taught in the local class Design and Drawing 2.
This class focuses on the integration of the creative, communication and planning processes that support effective response to a design brief. The course will involve you researching and developing ideas, and developing concepts that are related to good visual design practice. You also learn how to present this information in the most effective way.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES402A Interpret and respond to a design brief |
Element: |
1. Interpret design brief |
Performance Criteria: |
1.1 Correctly interpret the specifications of the design brief |
Element: |
3. Liaise with client |
Performance Criteria: |
2.1 Generate ideas for design concept through research, exploration and experimentation |
Element: |
2. Explore and develop design concept |
Performance Criteria: |
3.1 Agree on communication process and frequency of communication with the client |
Element: |
4. Plan production of work
|
Performance Criteria: |
4.1 Plan production of work 4.1 Assess specific design production risks |
Element: |
5. Complete production of work
|
Performance Criteria: |
5.1 Collect and/or organise required components for the work |
Learning Outcomes
On successful completion of this course, you will be able to respond effectively to a design brief,
develop creative design projects and present the information in a relevant and effective manner.
Details of Learning Activities
The learning activities will involve in
1. In-class activities:
• Lectures
• Gallery visits
• teacher directed group activities/projects
• peer teaching
• group discussion
• presentations
• class exercises to review discussions/lectures
• workshopping of students’ own projects
• analysis/critique of work
2. Out-of-class activities:
• independent project based work
• online and other research
• independent study
Teaching Schedule
Week | Class Content | Assessment Due Date | Elements & Competencies |
1 | Present course guide Looking at design in Art Gallery Visit to the ngv |
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2 | Design Drawing design element line Famlies of line Introduction to Illustrator interface Designer web sites Pen Tool exercise lines Assessment Task 1 introduced to class |
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3 | Famlies of shapes Pen Tool exercise shapes Designer/ illustrator web sites Design Drawing Design element line Spirals Class exercise Search for designer web sites |
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4 | Design Drawing task Portrait Present ideas for Assessment Task 01 for feedback Using layers create a vector graphic portrait |
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5 | Assessment Task 2 introduced to class Business card/logo DO YOU WANT Analysing logo design Design Drawing Design element line Light on form |
Assessment Task 1 due (class presentation) | |
6 | Class exercise Gradient mesh exercise portrait Logo /Business Card designs/ web sites Present 5 concept for business card/logo Drawing drawing Design elements shape letterform. |
3.2,3.4 | |
7 | Class exercise Perspective using the Pen and Refect tool Present concept drawings for Assessment Task 2 Design Drawing elements shape abstract Work on Assessment Task 2 |
Present concept drawings for Assessment Task 2 | |
8 | Class exercise three point Perspective Three point drawing exercise. Present concept drawings for Assessment task 2 |
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9 | Studio Class | ||
10 | Hand in and Present Assessment Task 2 ebusiness card/ logo class for class presentation Assessment task 3 presented to class ePoster Design. |
Assessment 2 Due | 1.1,1.2,1.3 |
11 | Creating Patterns using the swatches pallet Present 5 research examples of eposter designs on screen Design Drawing Assessment task Design element shape radiation & reflection |
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12 | Copywrite in the Design industries Vector 3d effects Design Drawing elements shape 3 point perspective Web Search & Presentation Assessment Task (ungraded)) Web sites , present web sites on screen |
3.2,3.4 | |
13 | Design Drawing Assessment task Design elements Shape Symmetry Work on Assessment Task 3 Present eposter imagery on screen for feedback |
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14 | Studio Class | ||
15 | Work on Assessment task 3 | ||
16 | Hand in and Present to the class Assessment Task 3 ePoster | Assessment 3 | 1.4,2.4,3.4 |
17 | Assessment and Review |
Learning Resources
Prescribed Texts
Foundations of Art and Design Alan Pipes Lawrence King |
References
The big book of Illustration ideas Collins Design www.harpercollins.com |
Other Resources
Please bring to EVERY class:
Visual diary, FireWire cable , External Hard disk drive).
(FireWire cable , external hard disk drive, DVD- etc).
Please Note: It is the student’s responsibility to back up their work regularly.
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class discussion, exercises presentations and practical projects.
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial summative assessment tasks. To demonstrate competency in this course you will need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment and a grade for the summative assessments.
Assessment Tasks
Assessment Task 01: Class Presentation Designer
Due Date Week Commencing:
(graded) 15.03.2011 Week 5
Assessment Task 02: eBusiness Card/Logo design
Tested by folio of design work & Presentation (graded)
Due Date Week Commencing:
03.05.2011 Week 12
Assessment Task 03: ePoster Design
Due Date 05. 06.2011 Week 16
Tested by folio of design work & Presentation (graded)
In class Assessment Tasks (ungraded)
Tested by direct observation in class
Grades used in this unit are as follows:
Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not yet Competent
DNS Did Not Submit for Assessment
For further information on the grading system and criteria used, please refer to the course blackboard site.
Assessment Matrix
The assessment matrix demonstrated alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration
Other Information
Other information
. Feedback:
You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course blackboard site for policy information including information on late submissions.
Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;
Course Overview: Access Course Overview