Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: BUSM5879C

Course Title: Interpret and respond to a design brief

School: 345T Media and Communication

Campus: City Campus

Program: C5218 - Diploma of Interactive Digital Media

Course Contact : Program Adinistration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Peter Kennedy
Phone: 9925 58079

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

The competency BSBDES402A Interpret and respond to a design brief is taught in the local class Design and Drawing 2.
This class focuses on the integration of the creative, communication and planning processes that support effective response to a design brief. The course will involve you researching and developing ideas, and developing concepts that are related to good visual design practice. You also learn how to present this information in the most effective way.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief


1. Interpret design brief

Performance Criteria:

1.1 Correctly interpret the specifications of the design brief
1.2 Establish and clarify user or client for the proposed product/service to inform design decisions
1.3 Identify and clarify specifications, parameters or constraints of the design brief in consultation with
relevant colleagues
1.4 Source and evaluate information pertinent to design brief


3. Liaise with client

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation
2.2 Develop initial design concept consistent with design brief parameters
2.3 Evaluate and explore options for refining the concept to best meet design brief parameters
2.4 Refine options and select the approach which best meets design brief requirements


2. Explore and develop design concept

Performance Criteria:

3.1 Agree on communication process and frequency of communication with the client
3.2 Present concepts for work at appropriate stages during design process as required
3.3 Present and explore different options and creative ideas with client when appropriate
3.4 Pro-actively seek and act on client feedback
3.5 Reach agreement on concept for work which complies with design brief


4. Plan production of work


Performance Criteria:

4.1 Plan production of work 4.1 Assess specific design production risks
4.2 Identify all components required to produce a prototype
4.3 Assess technical requirements for production against specified guidelines
4.4 Identify and consult with support services required for production
4.5 Produce a prototype and evaluate against design brief requirements
4.6 Analyse prototype and determine any further adjustments to production requirements
4.7 Finalise production specifications supported by accurate and complete documentation


5. Complete production of work


Performance Criteria:

5.1 Collect and/or organise required components for the work
5.2 Produce or monitor the production of work ensuring all parameters of design brief are met
5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements
of design brief
5.4 Seek client approval for work where appropriate

Learning Outcomes

On successful completion of this course, you will be able to respond effectively to a design brief,
develop creative design projects and present the information in a relevant and effective manner.

Details of Learning Activities

The learning activities will involve in
1. In-class activities:
• Lectures
• Gallery visits
• teacher directed group activities/projects
• peer teaching
• group discussion
• presentations
• class exercises to review discussions/lectures
• workshopping of students’ own projects
• analysis/critique of work

2. Out-of-class activities:
• independent project based work
• online and other research
• independent study

Teaching Schedule

WeekClass ContentAssessment Due DateElements & Competencies
1Present course guide
Looking at design in Art Gallery
Visit to the ngv
2Design Drawing design element line Famlies of line
Introduction to Illustrator interface
Designer web sites
Pen Tool exercise lines
Assessment Task 1 introduced to class
3Famlies of shapes
Pen Tool exercise shapes
Designer/ illustrator web sites
Design Drawing Design element line Spirals
Class exercise Search for designer web sites
4Design Drawing task Portrait
Present ideas for Assessment Task 01 for feedback
Using layers create a vector graphic portrait
5Assessment Task 2 introduced to class Business card/logo DO YOU WANT
Analysing logo design
Design Drawing Design element line Light on form
Assessment Task 1 due (class presentation) 
6Class exercise Gradient mesh exercise portrait
Logo /Business Card designs/ web sites
Present 5 concept for business card/logo
Drawing drawing Design elements shape letterform.
7Class exercise Perspective using the Pen and Refect tool
Present concept drawings for Assessment Task 2
Design Drawing elements shape abstract
Work on Assessment Task 2
Present concept drawings for Assessment Task 2 
8Class exercise three point Perspective
Three point drawing exercise.
Present concept drawings for Assessment task 2
9Studio Class  
10Hand in and Present Assessment Task 2 ebusiness card/ logo class for class presentation
Assessment task 3 presented to class ePoster Design.
Assessment 2 Due 1.1,1.2,1.3
11Creating Patterns using the swatches pallet
Present 5 research examples of eposter designs on screen Design Drawing Assessment task Design element shape radiation & reflection
12Copywrite in the Design industries
Vector 3d effects Design Drawing elements shape 3 point perspective
Web Search & Presentation Assessment Task (ungraded))
Web sites , present web sites on screen
13Design Drawing Assessment task Design elements Shape Symmetry
Work on Assessment Task 3
Present eposter imagery on screen for feedback
14Studio Class  
15Work on Assessment task 3  
16Hand in and Present to the class Assessment Task 3 ePosterAssessment 31.4,2.4,3.4
17Assessment and Review  

Learning Resources

Prescribed Texts

Foundations of Art and Design Alan Pipes Lawrence King
Illustrator CS Visual Quickstart Guide Peach Pit Press


The big book of Illustration ideas Collins Design

Other Resources

Please bring to EVERY class:
Visual diary, FireWire cable , External Hard disk drive).

(FireWire cable , external hard disk drive, DVD- etc).

Please Note: It is the student’s responsibility to back up their work regularly.

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class discussion, exercises presentations and practical projects.

Assessment Tasks

Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial summative assessment tasks. To demonstrate competency in this course you will need to complete each one of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment and a grade for the summative assessments.

Assessment Tasks  

Assessment Task 01: Class Presentation Designer

Due Date Week Commencing:
(graded) 15.03.2011 Week 5

Assessment Task 02: eBusiness Card/Logo design
Tested by folio of design work & Presentation (graded)

Due Date Week Commencing:
03.05.2011 Week 12

Assessment Task 03: ePoster Design

Due Date 05. 06.2011 Week 16
Tested by folio of design work & Presentation (graded)

In class Assessment Tasks (ungraded)
Tested by direct observation in class

Grades used in this unit are as follows:
Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not yet Competent
DNS Did Not Submit for Assessment

For further information on the grading system and criteria used, please refer to the course blackboard site.

Assessment Matrix

The assessment matrix demonstrated alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Other information
. Feedback:
You will receive spoken and written feedback from teachers on your work. This feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course blackboard site for policy information including information on late submissions.

RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1;

Course Overview: Access Course Overview