Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term2 2014

Course Code: BUSM5879C

Course Title: Interpret and respond to a design brief

School: 345T Media and Communication

Campus: City Campus

Program: C5218 - Diploma of Interactive Digital Media

Course Contact : Program Adinistration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Teacher: Peter Kennedy
Phone: 9925 58079

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

The competency BSBDES402A Interpret and respond to a design brief is taught in the local class Design and Drawing 2.
This class focuses on the integration of the creative, communication and planning processes that support effective response to a design brief. The course will involve you researching and developing ideas, and developing concepts that are related to good visual design practice. You also learn how to present this information in the most effective way.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief


 1. Interpret design brief

Performance Criteria:

1.1.Correctly interpret the specifications of the design
1.2.Establish and clarify user or client for the proposed
product/service to inform design decisions
1.3.Identify and clarify specifications, parameters or
constraints of the design brief in consultation with
relevant colleagues
1.4.Source and evaluate information pertinent to design


 3. Liaise with client

Performance Criteria:

2.1.Generate ideas for design concept through research,
exploration and experimentation
2.2.Develop initial design concept consistent with
design brief parameters
2.3.Evaluate and explore options for refining the concept
to best meet design brief parameters
2.4.Refine options and select the approach which best
meets design brief requirements


2. Explore and develop design concept

Performance Criteria:

3.1.Agree on communication process and frequency of
communication with the client
3.2.Present concepts for work at appropriate stages
during design process as required
3.3.Present and explore different options and creative
ideas with client when appropriate
3.4.Pro-actively seek and act on client feedback
3.5.Reach agreement on concept for work which
complies with design brief


4. Plan production of work

Performance Criteria:

4.1.Assess specific design production risks
4.2.Identify all components required to produce a
4.3.Assess technical requirements for production against
specified guidelines
4.4.Identify and consult with support services required
for production
4.5.Produce a prototype and evaluate against design
brief requirements
4.6.Analyse prototype and determine any further
adjustments to production requirements
4.7.Finalise production specifications supported by
accurate and complete documentation


5. Complete production of work

Performance Criteria:

5.1.Collect and/or organise required components for the
5.2.Produce or monitor the production of work ensuring
all parameters of design brief are met
5.3.Accurately document work progress in a format
appropriate to the nature of the design and
requirements of design brief
5.4.Seek client approval for work where appropriate

Learning Outcomes

On successful completion of this course, you will be able to respond effectively to a design brief,
develop creative design projects and present the information in a relevant and effective manner.

Details of Learning Activities

Learning activities will consist of
•Class exercises
•Practical demonstrations
•peer teaching and class presentations
•group discussion
• elearning research & software tutorials (
•Independent project based work
•Teacher directed group activities/projects
•Gallery Visits
•Studio practice
•workshopping of student projects
•peer group assessment activities
Students will be responsible for their own learning and will be expected to engage in independent research, readings, learning software skills from tutorials and completing the design drawing tasks outside class time.

Teaching Schedule


WeekClass contentElements
Week 1Present Course guide
Design Drawing 1 (still life/ tone)
Indesign Interface & Master Pages

Week 2Formative Task 01 Web Search & Presentation
Design Drawing 2 (still life /line & shape )
Indesign revision
Week 3Design Drawing 3 (still life) cross hatching
After Effects Interface
Week 4Design Drawing 4 (Still Life) Tone
Vector Graphic type Animation
Week 5Design principle of Positive & negative
Design Drawing 5 (The female figure)
Week 6Design principle Proximity
Design Drawing 6 (The figure Female)
Week 7Design principle Rhythm
Design Drawing 7 (The figure Male )

Week 8Design principle Proportion
Design Drawing 8 (The figure in motion)
Week 9Studio Practice Class
Work on Animated song
Hand out summative Assessment Task  01 ebook Animation
Week 10Hand in and present Formative Assessment Task 02 Animated Song for assessment and review
Work on  summative Assesment Task  01 ebook
Week 11Design Principle pattern & colour
Design Drawing 9 colour & shape
Work on ebook Assessment Task
Week 12Studio Practice Class
Work on ebook Assessment Task
Week 13

Studio Practice Class

Work on ebook Assessment Task

Submit & present Formative Task 03 Folio of Five best completed Design Drawings.

Week 14

Submit & and present Summative Assessment task 01 Animated ebook
for assessment and review.

Week 15Studio Practice class
Class Feedback & Review
Week 16Studio Practice class
Class Feedback & Review

Learning Resources

Prescribed Texts

The Elements of Design
Poppy Evans ISBN-13: 9781111645489


Design Web links (available on RMITS library Web site )

Other Resources

Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class discussion, exercises presentations and practical projects.

Assessment Tasks

Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding
of course content is assessed through participation in class discussion, exercises, presentations and
practical class projects.

Students must have demonstrated competence in all of the elements of the course in order to pass.

For further information on the grading system and criteria used, please refer to the course blackboard

Assessment Tasks

Formative ungraded
• Web Search (Due wk 2)
• Animated song (Due wk 10)
• Design Drawing Folio (five best completed drawings) (Due wk 13)


Summative graded
Animated ebook (Due wk 14)

Summative Grades
Grades used in this unit are as follows:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
DNS Did Not Submit for Assessment

Formative ungraded
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment

Assessment Matrix

The assessment matrix demonstrated alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in program administration.

Other Information

The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.

Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT;ID=9pp3ic9obks7

Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy;ID=vj2g89cve4uj1

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline;ID=qkssnx1c5r0y

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity;ID=kw02ylsd8z3n

Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.

Course Overview: Access Course Overview