Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term2 2014
Course Code: BUSM5879C
Course Title: Interpret and respond to a design brief
School: 345T Media and Communication
Campus: City Campus
Program: C5218 - Diploma of Interactive Digital Media
Course Contact : Program Adinistration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Peter Kennedy
Phone: 9925 58079
email: peter.kennedy@rmit.edu.au
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
The competency BSBDES402A Interpret and respond to a design brief is taught in the local class Design and Drawing 2.
This class focuses on the integration of the creative, communication and planning processes that support effective response to a design brief. The course will involve you researching and developing ideas, and developing concepts that are related to good visual design practice. You also learn how to present this information in the most effective way.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES402A Interpret and respond to a design brief |
Element: |
1. Interpret design brief |
Performance Criteria: |
1.1.Correctly interpret the specifications of the design |
Element: |
3. Liaise with client |
Performance Criteria: |
2.1.Generate ideas for design concept through research, |
Element: |
2. Explore and develop design concept |
Performance Criteria: |
3.1.Agree on communication process and frequency of |
Element: |
4. Plan production of work |
Performance Criteria: |
4.1.Assess specific design production risks |
Element: |
5. Complete production of work |
Performance Criteria: |
5.1.Collect and/or organise required components for the |
Learning Outcomes
On successful completion of this course, you will be able to respond effectively to a design brief,
develop creative design projects and present the information in a relevant and effective manner.
Details of Learning Activities
Learning activities will consist of
•Class exercises
•Practical demonstrations
•peer teaching and class presentations
•group discussion
• elearning research & software tutorials (lynda.com)
•Independent project based work
•Teacher directed group activities/projects
•Gallery Visits
•Studio practice
•workshopping of student projects
•peer group assessment activities
Students will be responsible for their own learning and will be expected to engage in independent research, readings, learning software skills from lyndia.com tutorials and completing the design drawing tasks outside class time.
Teaching Schedule
Week | Class content | Elements |
Week 1 | Present Course guide Design Drawing 1 (still life/ tone) Indesign Interface & Master Pages |
1,2,3 |
Week 2 |
Formative Task 01 Web Search & Presentation Design Drawing 2 (still life /line & shape ) Indesign revision |
1,2,3 |
Week 3 | Design Drawing 3 (still life) cross hatching After Effects Interface |
1,2,3 |
Week 4 | Design Drawing 4 (Still Life) Tone Vector Graphic type Animation |
1,2,3 |
Week 5 | Design principle of Positive & negative Design Drawing 5 (The female figure) |
1,2,3 |
Week 6 | Design principle Proximity Design Drawing 6 (The figure Female) |
1,2,3 |
Week 7 | Design principle Rhythm Design Drawing 7 (The figure Male ) |
1,2,3 |
Week 8 | Design principle Proportion Design Drawing 8 (The figure in motion) |
1,2,3 |
Week 9 | Studio Practice Class Work on Animated song Hand out summative Assessment Task 01 ebook Animation |
1 |
Week 10 |
Hand in and present Formative Assessment Task 02 Animated Song for assessment and review Work on summative Assesment Task 01 ebook |
4,5 |
Week 11 | Design Principle pattern & colour Design Drawing 9 colour & shape Work on ebook Assessment Task |
1,2,3 |
Week 12 | Studio Practice Class Work on ebook Assessment Task |
1 |
Week 13 |
Studio Practice Class Work on ebook Assessment Task Submit & present Formative Task 03 Folio of Five best completed Design Drawings. |
1 |
Week 14 | Submit & and present Summative Assessment task 01 Animated ebook |
4,5 |
Week 15 | Studio Practice class Class Feedback & Review |
1 |
Week 16 | Studio Practice class Class Feedback & Review |
1 |
Learning Resources
Prescribed Texts
The Elements of Design |
References
Design Web links Lynda.com (available on RMITS library Web site ) |
Other Resources
http://www.learn-to-draw.com
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class discussion, exercises presentations and practical projects.
Assessment Tasks
Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding
of course content is assessed through participation in class discussion, exercises, presentations and
practical class projects.
Students must have demonstrated competence in all of the elements of the course in order to pass.
For further information on the grading system and criteria used, please refer to the course blackboard
site
Assessment Tasks
Formative ungraded
• Web Search (Due wk 2)
• Animated song (Due wk 10)
• Design Drawing Folio (five best completed drawings) (Due wk 13)
Summative graded
Animated ebook (Due wk 14)
Summative Grades
Grades used in this unit are as follows:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
DNS Did Not Submit for Assessment
Formative ungraded
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment
Assessment Matrix
The assessment matrix demonstrated alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in program administration.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n
Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.
Course Overview: Access Course Overview