Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: BUSM5879C

Course Title: Interpret and respond to a design brief

School: 345T Media and Communication

Campus: City Campus

Program: C5218 - Diploma of Interactive Digital Media

Course Contact : Program Adinistration

Course Contact Phone: +61 3 9925 4815

Course Contact

Name and Contact Details of All Other Relevant Staff

Peter Kennedy


ph 9925 8079

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

The competency BSBDES402A Interpret and respond to a design brief is taught in the local class Design and Drawing 2.
This class focuses on the integration of the creative, communication and planning processes that support effective response to a design brief. The course will involve you researching and developing ideas, and developing concepts that are related to good visual design practice. You also learn how to present this information in the most effective way.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief


 1. Interpret design brief

Performance Criteria:

1.1 Correctly interpret the specifications of the design brief
1.2 Establish and clarify user or client for the proposed product/service to inform design decisions
1.3 Identify and clarify specifications, parameters or constraints of the design brief in consultation with
relevant colleagues
1.4 Source and evaluate information pertinent to design brief


 3. Liaise with client

Performance Criteria:

3.1 Agree on communication process and frequency of communication with the client
3.2 Present concepts for work at appropriate stages during design process as required
3.3 Present and explore different options and creative ideas with client when appropriate
3.4 Pro-actively seek and act on client feedback
3.5 Reach agreement on concept for work which complies with design brief


2. Explore and develop design concept

Performance Criteria:

2.1 Generate ideas for design concept through research, exploration and experimentation
2.2 Develop initial design concept consistent with design brief parameters
2.3 Evaluate and explore options for refining the concept to best meet design brief parameters
2.4 Refine options and select the approach which best meets design brief requirements


4. Plan production of work

Performance Criteria:

4.1 Assess specific design production risks
4.2 Identify all components required to produce a prototype
4.3 Assess technical requirements for production against specified guidelines
4.4 Identify and consult with support services required for production
4.5 Produce a prototype and evaluate against design brief requirements
4.6 Analyze prototype and determine any further adjustments to production requirements
4.7 Finalize production specifications supported by accurate and complete documentation


5. Complete production of work

Performance Criteria:

5.1 Collect and/or organize required components for the work
5.2 Produce or monitor the production of work ensuring all parameters of design brief are met
5.3 Accurately document work progress in a format appropriate to the nature of the design and requirements
of design brief
5.4 Seek client approval for work where appropriate

Learning Outcomes

On successful completion of this course, you will be able to respond effectively to a design brief,
develop creative design projects and present the information in a relevant and effective manner.

Details of Learning Activities

Learning activities will consist of
• class exercises
• practical demonstrations
•peer teaching and class presentations
•group discussion
• elearning & research through the web site avaliable on the RMIT library website
•Independent project based work
• teacher directed group activities/projects
•Gallery Visits
•Studio practice
•workshopping of student projects

Students will be responsible for their own learning and will be expected to engage in independent research, readings, learning software skills from tutorials and completing the design drawing tasks outside class time

Teaching Schedule

WeekClass Content Assessment TasksBSBDES402A
7Design Drawing (The figure Male)
Work on Animated Song
8Design Drawing (The figure in motion)
Work on Animated Song

Studio Practice Class
Work on Animated Song

10Hand in and present A01 Animated song (ungraded) for peer Assessment and review.
A01 Animated Song (ungraded)
11Design Drawing Colour theory & Matisse
Work on ebook
12Studio Practice Class
Hand & Present Assessment Task A02 Folio of four best completed Design Drawings for peer Assessment and review.
A02 Design Drawing Folio - Your four best completed Design Drawings (ungraded)1,2,3
13Studio Practice Class
Work on ebook

Hand in and present Ao3 ebook (graded) for peer Assessment and review

A03 Animated eBook due week 14 (graded)4,5
15Studio Practice class
Class Feedback & Review
16Studio Practice class
Class Feedback & Review

Learning Resources

Prescribed Texts

The Bauhous
M Droste
Drawing on the right side of the brain
Betty Edwards
The elements of colour Itten
Johannes Itten, Faber Birren

Exploring the Elements of Design  Poppy Evans M Thomas


Other Resources


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class discussion, exercises presentations and practical projects.

Assessment Tasks

To demonstrate competency in this course you will need to complete the following assessment to a satisfactory standard.
You will receive feedback on all assessment and where indicated, you will receive a grade.

Graded assessment tasks are equally weighted and will determine your final result for this course.

It is to be noted that Assessment Task A03 will be a graded assessment task for the course Interpret and respond to a design brief BSBDES402A and Manage Projects BSBPMG510A

A01 Animated song (due week 10) ungraded

A02 Design Drawing Folio
(folio of four Completed Design Drawings) (Due wk 12) ungraded

A03 Animated eBook (due week 14) graded

Grades used in this unit are as follows:
CHD: Competent with High Distinction
CDI: Competent with Distinction
CC: Competent with Credit
CAG: Competency Achieved
NYC: Not Yet Competent
DNS Did not Submit

Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:


The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications.

Assessment and Feedback (web link)
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress (web link)
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission (web link)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration.

Academic Integrity and Plagiarism (web link)
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview