Course Title: Develop and extend design skills and practice

Part B: Course Detail

Teaching Period: Term2 2015

Course Code: VART5936C

Course Title: Develop and extend design skills and practice

School: 345T Media and Communication

Campus: City Campus

Program: C5218 - Diploma of Interactive Digital Media

Course Contact : Program Administration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kieran Doolan
ph: 9925 4110
e: kieran.doolan@rmit.edu.au

Nuwan Rohitha
ph: 9925 4815
e: nuwan.rohitha@rmit.edu.au
 

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit of competency is delivered in the class Imaging 1. Through the exploration of photography, image editing tools and graphic design techniques, you develop your skills and complete a series of printed and screen based projects.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES403A Develop and extend design skills and practice

Element:

1. Acquire and develop technical skills

Performance Criteria:

1.1. Plan strategies to ensure the development of appropriate technical skills in design practice
1.2. Plan and use opportunities to develop and assess technical skills
1.3. Identify and use practice, feedback, discussion and evaluation opportunities to continuously improve technical skills
1.4. Develop and extend technical skills through testing capabilities of materials, tools and equipment
1.5. Identify and use relevant media to stimulate technical and professional development

Element:

3. Develop own voice

Performance Criteria:

3.1. Explore and experiment with new ideas in making and/or interpreting design work
3.2. Explore and use technology, where appropriate, to develop own voice and expand practice
3.3. Demonstrate own voice through design project realisation

Element:

4. Evaluate own work

Performance Criteria:

4.1. Seek and apply constructive criticism from others to improve own work
4.2. Evaluate own work against planned strategy for own practice
4.3. Evaluate own work in the context of work by others in order to extend own practice
4.4. Adjust work processes and practice as necessary to improve technical, conceptual and commercial outcome

Element:

5. Research work opportunities

Performance Criteria:

5.1. Correctly identify sources of information relating to work opportunities for designers
5.2. Identify networks and promotional opportunities for designers which may be helpful in developing career opportunities
5.3. Incorporate research results and information into own work and career planning

Element:

2. Develop conceptual skills and ideas

Performance Criteria:

2.1. Engage in ongoing experimentation and exploration of different ideas and techniques
2.2. Discuss ideas with others and apply knowledge gained to inform own work
2.3. Use work practice to gain experience in a range of genres and interpretations
2.4. Study the work of others to stimulate conceptual and technical skills development
2.5. Research and share ideas across a range of design disciplines
2.6. Identify and use a range of opportunities to develop own skills and keep informed about current design practice


Learning Outcomes


On successful completion of this unit, you will have developed design skills appropriate for interactive digital media design.


Details of Learning Activities

Students are required to make extensive use of the lynda.com database and associated University library facilities, in researching and developing digital imaging, graphic and motion design skills and techniques. Structured online learning resources for this course can be found in the c5218 Develop and extend design skills and practice Blackboard course shell.

Learning material for this course includes After Effects tutorials hosted on lynda.com, structured classroom activities such as team research and presentation tasks, animation and design races, project discussion and individual feedback.

Students are encouraged to make full use of class time, open studio time and University computer lab and equipment resources. You are advised to look at the course Blackboard page for ongoing updated information.

In class learning activities may include, but are not limited to:
* lectures
* peer teaching and class presentations
* group discussion
* teacher feedback
* online research
* independent project based work
* teacher directed group activities/projects
* work shopping of students? own projects

Out of class activities may include, but are not limited to
* online research
* work shopping
* independent project based work


Teaching Schedule

Wk

Motion Design 2

Assessments
1After FX interface, animate basic transformations - Introduce A01 - Elements and Principles of Motion Design (20 Secs) 
2Compositions, layers, keyframe techniques - Research initial concept and design development for A01 
3Project structure, broadcast specifications,
rendering, compression, mastering.
 
4Manage transparency, masks, mattes and
stencils. Intermediate renders.
 
5Studio class and project feedbackA01 - Elements and Principles of Motion Design (20 Secs)
Using supplied artwork animate simple shapes to demonstrate your understanding of the elements and principals of design, and basic transformations in After Effects (ungraded).
6A01 review and project feedback.
Compositing workshop 1 - Three point lighting,
light for composites, studio filming and safety
 
7Compositing workshop 2 - Shoot live action
and greenscreen
 
8Compositing workshop 3 - Rough edit footage,
pull greenscreen keys, build rough composite
 
9Studio class and project feedbackA02 - Citizen Kane Live Action Composite
Shoot and composite live action footage, based on Orson Welles’ classic film "Citizen Kane” (ungraded).
10A02 review and project feedback.
Animated strokes and masks
 
11Motion tracking and time manipulation 
12Parenting and grouping 
133D cameras, lights and workflow 
14Studio class and project feedbackA03 - "Revolutionary" Motion Design (30 Secs)
Demonstrate your acquired skills and knowledge by conceiving, designing and animating an HD motion design, in the visual style of a revolutionary poster (graded). 
15A03 review and project feedback.
Studio class and project feedback
 


Learning Resources

Prescribed Texts


References

Students are expected to make extensive use of the Lynda.com resource and associated University library facilities, in researching and developing digital imaging, graphic and motion graphic design skills and techniques. You are advised to look at the course Blackboard page for ongoing updated information.
 


Other Resources

Students are encouraged to make full use of University computer lab resources. Please consult the course
Blackboard page or the University web site for details of access times and locations.

Other required resources include broadband internet access, suitable digital media storage such as a portable hard drive or
USB flash drive, with at least 4Gb capacity.


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge of course content is assessed through participation in class exercises, practical project work and through the application of learned skills.


Assessment Tasks

To demonstrate competency in this course you will need to complete the following assessments to a satisfactory standard. You will receive feedback on all assessments and once you have demonstrated competency, you will receive a grade for A03 - "Revolutionary" Themed Motion Design (refer to MyRMIT for grading rubric).

Assessments - Motion Design 2

A01 - Elements and Principles of Motion Design (20 Secs)
Using supplied artwork animate simple shapes to demonstrate your understanding of the elements and principals of design, and basic transformations in After Effects. Due week 5. (ungraded).

A02 - Citizen Kane Live Action Composite
Shoot and composite live action footage, based on Orson Welles’ classic film "Citizen Kane”. Due week 9. (ungraded).

A03 - "Revolutionary" Themed Motion Design (30 Secs)
Demonstrate your acquired skills and knowledge by conceiving, designing and animating an HD motion design, in the visual style of a revolutionary poster. Due week 14 (graded). Graded assessment tasks are equally weighted and will determine your final result for this course.

Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competentcy Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment 


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:

http://www1.rmit.edu.au/students

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications.

Assessment and Feedback (web link)
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress (web link)
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.

Special consideration for Late Submission(web link)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration.

Academic Integrity and Plagiarism (web link)
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview